Cov neeg siv khoom nyiam yuav online tuaj tos hauv khw Raws li Asmeskas Kev Muag Khoom Hnub So nce 5% dhau xyoo tas los

Asmeskas kev muag khoom hauv online tau nce los ntawm $ 257 lab rau lub caij so 2021 txog $ 270 lab rau 2022, piv rau kev muag khoom hnub so thoob ntiaj teb, uas tau tiaj tus rau xyoo tas los ntawm $ 1.14 trillion. Ib qho tseem ceeb ntawm qhov kev ua tau zoo yog cov khw muag khoom dav dua ntawm kev yuav khoom online tuaj tos hauv khw (BOPIS) rau cov neeg siv khoom. Ze li ntawm ib ntawm txhua tsib qhov kev txiav txim hauv online tau tso rau lub caij so so thoob ntiaj teb yog los ntawm cov neeg siv khoom siv BOPIS kev xaiv rau kev yuav khoom, raws li cov ntaub ntawv tso tawm los ntawm Salesforce

BOPIS yeej loj

Cov khw muag khoom muab BOPIS thaum lub Kaum Ob Hlis 15th thiab 24th tau muag xya npaug ntau dua li cov uas tsis muab BOPIS lub sijhawm no. "Cov khw muag khoom tau kaw lub caij so 2022 nrog kev muag khoom hauv online muaj zog dua li qhov xav tau, tau tsav los ntawm Asmeskas kev xav tau ntau, txo qis dua rau hnub ncov, thiab BOPIS cov kev xaiv," Rob Garf, tus lwm thawj thiab tus thawj tswj hwm ntawm khw muag khoom ntawm Salesforce, hais. Raws li cov neeg siv khoom txuas ntxiv mus yuav khoom siv hybrid qauv, suav nrog kev yuav khoom hauv online, hauv khw thiab hauv cov khoom siv txawb, cov khw muag khoom tau teb rau cov kev hloov pauv no los ntawm kev muab kev pabcuam ntxiv.

Kev khiav mus txog Christmas pom muaj qhov nce ntxiv hauv kev txo nqi

Thaum cov khw muag khoom tau pib tshaj tawm hnub so thaum ntxov xyoo no (thaum pib lub Kaum Hli), cov neeg yuav khoom tau ntsib kev pom zoo dua li xyoo 2021 hauv kev sib tw mus txog Christmas, suav nrog ntau qhov kev cog lus zoo heev thaum Cyber ​​​​Week. Kev muag khoom online hauv Asmeskas tau nce 8% xyoo dhau ib xyoo (YoY) thoob plaws peb lub lis piam tom qab Cyber ​​​​Spain 2022. Thaum kawg ntawm lub caij, cov neeg yuav khoom thaum kawg tau pom zoo dua li xyoo 2021 hnub so, nrog 21% luv nqi nruab nrab piv rau 19% xyoo dhau los. Cov pawg luv nqi saum toj kawg nkaus suav nrog kev zoo nkauj, kev tu tawv nqaij thiab pleev, nrog rau qhov nruab nrab luv nqi ntawm 29%. Cov ris tsho dav dav thiab cov hnab tes yog cov hauv qab no feem ntau txo qis ntawm 27%.

Kev tshaj xov xwm tseem yog tus kiv cua nyiam rau cov neeg yuav khoom

Raws li kev siv social media txuas ntxiv nce ntxiv, yog li kev lag luam kev lag luam (yuav khoom los ntawm kev sib tham sib tham). Kev xa mus thoob ntiaj teb kev xa mus los ntawm kev tshaj xov xwm tau ntaus txhua lub sijhawm siab rau hnub so, tsav 12% ntawm tag nrho cov tsheb khiav tsheb (+ 23% YoY). Belgium, Ltalis, thiab Asmeskas yog lub tebchaws uas muaj kev sib raug zoo tshaj plaws ntawm cov neeg yuav khoom.

Rov qab tau loj hlob rau hnub so

Rau lub caij 2022, 13% ntawm tag nrho cov hnub so online xaj tau xa rov qab, sawv cev nce 63% rov qab YoY. Kev xa rov qab tau nce rau rau hnub tom qab Christmas ntawm 16% ntawm tag nrho cov xaj online. "Tus naj npawb ntawm cov khoom xa rov qab yog tus lej tsis txaus ntseeg uas tau tshaj tawm rau peb thiab cov qhab nia ntxiv uas qhov kev tsom mus rau cov khw muag khoom rau lub xyoo tas los," Garf hais ntxiv, "Qhov no qhia tau tias cov neeg siv khoom tseem ceev faj thaum muaj kev lag luam tsis paub tseeb."

Cov khw muag khoom tseem tab tom siv zog ua kom tiav rov qab yooj yim dua nrog hassle-dawb ntim thiab siv tau yooj yim shipping xaiv. Txawm li cas los xij, qhov tsav tiag tiag yog txo qhov tshwm sim ntawm kev rov qab los ntawm qhov chaw yuav khoom. "Peb tab tom pom cov khw muag khoom hloov pauv nplooj ntawv nthuav dav cov khoom lag luam kom muaj kev ntseeg siab nrog kev tshuaj xyuas, yeeb yaj kiab, duab, rooj sab laj thiab siv cov lus pom zoo ntawm tus kheej," Garf hais.

Artificial txawj ntse, kev kawm tshuab thiab generative AI yuav pab cov neeg yuav khoom xaiv cov khoom tsim nyog, yog li txo qis rov qab. Tsis tas li ntawd, ntau lub khw muag khoom tau rov ntsuam xyuas cov cai rov qab thiab ua raws li cov cai nruj dua. "Cov khw muag khoom tau txo qis qhov rais rov qab thiab muab kev muag khoom zaum kawg ntawm cov khoom luv nqi," ntxiv Garf.

Yuav xav li cas rau xyoo 2023

Cov neeg siv khoom tuaj yeem siv tsawg dua hauv 2023, nrog ntau nyob ntawm kev lag luam hauv Asmeskas kev lag luam thiab kev lag luam thoob ntiaj teb. Hauv Asmeskas rau 2022, kev muag khoom tau tshaj xyoo tas los kev muag khoom mus txog lub Kaum Ib Hlis los ntawm 9.8% ( rho tawm autos thiab roj ). Ib feem ntawm qhov nce ntawm kev muag khoom nyob rau xyoo tas los yog vim nce nqi thoob plaws ntau pawg, nrog rau cov neeg siv khoom tus nqi ntsuas 7.1% siab dua rau kaum ob lub hlis dhau los. "Cov khw muag khoom yuav raug ntsib nrog cov nyiaj tau los txuas ntxiv rau xyoo 2023. Txawm hais tias muaj ntau lub khw muag khoom tau txais kev tsis txaus ntseeg nyob rau ob peb xyoos dhau los los ua kom haum rau cov neeg siv khoom tshiab thiab kev cia siab rau kev yuav khoom, lawv qhov chaw yuav tsum tam sim no nyob rau hauv," Garf hais.

Cov khw muag khoom yuav tsom rau cov neeg siv khoom, txhim kho cov txheej txheem ua tau zoo thiab txo cov nqi. "Qhov ntawd txhais tau hais tias ntsuas cov neeg siv khoom ncaj ncees nrog kev ua haujlwm zoo, nrog rau kev tsom mus rau kev siv thev naus laus zis los ua tib neeg siv cov kev paub digital," Garf hais. Cov neeg tau txais kev pab yuav siv nyiaj mus rau xyoo 2023 thiab tseem yuav nrhiav cov khoom lag luam muaj txiaj ntsig thiab kev paub dhau los. Salesforce txheeb xyuas cov ntaub ntawv sib sau ua ke los tsim cov kev paub txog hnub so los ntawm kev ua haujlwm ntawm ntau dua 1.5 billion tus neeg yuav khoom thoob ntiaj teb thoob plaws ntau dua 64 lub tebchaws thiab suav nrog 24 ntawm 30 Asmeskas cov khw muag khoom online saum toj kawg nkaus.