Kev Paub Txog Cov Neeg Siv Khoom, Resilient Retail Take Center Theem Ntawm NRF 2023

Lub National Retail Federation's Big Show tau tshwm sim lub lim tiam dhau los hauv New York City, nrog lub ntsiab lus tseem ceeb ntawm "Tshaj dhau." Raws li peb tab tom tsom mus rau qhov muaj peev xwm poob qis, cov npe loj tshaj plaws hauv thev naus laus zis, suav nrog Microsoft, Google, Amazon, Salesforce, Oracle, thiab SAP, tau nthuav tawm lawv cov kev hloov tshiab tshiab nrog rau kev tsom mus rau ob qho tib si resilience thiab cov neeg siv khoom kev paub - ob qho tseem ceeb tshaj plaws rau kev tshawb nrhiav dab tsi. tuaj. Nov yog ob peb lub ntsiab lus thiab kev tshaj tawm uas ua rau kuv nyiam.

AI hauv Khw Muag Khoom Ua Si Loj dua

Cov khw muag khoom tau hloov pauv ntau hauv ob peb xyoos dhau los. Ua tsaug rau kev sib kis thoob ntiaj teb, kev yuav khoom ntau dua tau ua hauv online. Nyob rau tib lub sijhawm, cov neeg siv khoom xav tau cov kev paub zoo tshaj plaws digital thoob plaws hauv xov tooj ntawm tes, vev xaib, thiab kev sib raug zoo kuj tau nce ntxiv. Nrog rau qhov chaw muag khoom digital zoo li no, nws tsis xav tias cov khw muag khoom tab tom nrhiav AI kom pom ntau dua.

Ua ntej xyoo no NRF, Google huab showcased ib tug xov tooj ntawm cov tshiab thiab kho tshiab AI cov kev daws teeb meem uas yuav pab tau cov khw muag khoom txhim kho cov khoom kom raug, tsim ntau seamless kev paub hauv internet, thiab cia siab tias yuav txhim kho lawv cov kab hauv qab, txawm nyob rau hauv ib txwm-hloov kev xav ntawm cov neeg siv khoom.

Browse AI yog ib feem ntawm Google Cloud's Discovery AI kev daws teeb meem rau kev muag khoom. Nws siv tshuab kev kawm los ua kom zoo tshaj qhov kev txiav txim ntawm cov khoom ntawm lub khw muag khoom lub vev xaib thaum tus neeg yuav khoom xaiv ib qho kev xaiv yuav khoom, xws li Txiv neej Cov Khaub Ncaws lossis Cov Khoom Siv Hauv Tsev. Yav dhau los, cov khw muag khoom tau txheeb cov khoom raws li cov neeg muag khoom zoo tshaj plaws lossis lub caij nyoog. Xauj AI yuav hloov kho tus kheej raws li qhov txuas mus ntxiv, txuag lub sijhawm thiab - qhov tseeb - nce kev muag khoom hloov pauv tag nrho. Google Cloud kuj tau ntxiv kev hloov kho tshiab rau nws cov lus pom zoo tam sim no AI los ua kev lag luam digital ntau tus kheej. Qhov tshwj xeeb tso cai rau lub vev xaib e-lag luam los txiav txim siab seb cov khoom pom zoo li cas yuav tshwm sim rau cov neeg yuav khoom tshwj xeeb ntawm nplooj ntawv qib.

Tsis tas li ntawd, Google Cloud's Vertex AI Lub zeem muag yuav pab cov khw muag khoom kom nruj qhov muag ntawm cov txee khoob, ib yam dab tsi uas tuaj yeem raug nqi ntau txhiab, yog tias tsis yog lab, hauv cov nyiaj tau los tsis tau txhua xyoo - tsis txhob hais txog kev ncaj ncees rau cov neeg siv khoom. Siv cov qauv kev kawm tshuab rau ob qho khoom lag luam thiab kev lees paub, AI-powered txee-checking thev naus laus zis pab txheeb xyuas cov khoom ntawm qhov ntsuas raws li qhov pom thiab cov ntawv nyeem. Qhov no nyob rau hauv lem yuav pab tau cov neeg muas zaub txhim khu kev ntseeg siab nyob rau hauv cov khoom muaj, uas muaj teeb meem nyob rau hauv ob peb xyoos dhau los.

Thaum kawg, Google Cloud tau ntxiv cov nyiaj tau los ua kom zoo dua tshiab rau cov khw muag khoom online. Cov thev naus laus zis sib xyaw ua ke kev kawm tshuab thiab DeepMind los txiav txim siab qhov sib npaug ntawm cov neeg siv khoom txaus siab thiab cov nyiaj tau los nqa rau cov khw muag khoom siv cov khoom xws li cov khoom lag luam, nqi, nias, thiab kev hloov pauv.

Rau nws feem, Microsoft tseem tab tom nrhiav txhim kho AI hauv khw muag khoom, pab cov koom haum tau txais ntau dua los ntawm lawv cov ntaub ntawv hauv lub sijhawm tsawg. Nrog cov ntaub ntawv tswj hwm zoo li Azure Synapse thiab Cosmos DB, nrog rau Microsoft Intelligent Data Platform, cov khw muag khoom tuaj yeem khaws lawv cov ntaub ntawv hauv lub sijhawm tiag tiag thiab xyuas kom meej tias cov neeg zoo muaj qhov lawv xav tau los txiav txim siab paub. Qhov no tuaj yeem tswj hwm thiab nkag mus los ntawm ib qho ntawm ib lub khob iav nrog Microsoft Purview. Cov koom haum muaj ntau cov ntaub ntawv, muaj peev xwm siv tau cov ntaub ntawv no tuaj yeem ua qhov sib txawv.

Tshaj li cov npe loj, ntau tus neeg muag khoom me tau txais kuv lub siab thiab. Scandit tau qhia qee qhov nthuav dav AR / XR siv rooj plaub rau cov neeg ua haujlwm pem hauv ntej thiab cov neeg siv khoom uas pab txheeb xyuas tus nqi raug, cov khoom tsis raug rau ntawm lub txee, thiab ntau dua. Muaj ntau lwm lub rooj muag khoom nthuav tawm XR, AI, thiab IoT thev naus laus zis los xa cov khoom lag luam tsis muaj kev sib txhuam. Ib yam dab tsi uas yuav ua kom pom tseeb hauv xyoo tom ntej.

Ntau Tus Kheej Cov Neeg Siv Khoom

Google tsis yog tib tus neeg muab kev pabcuam ua kev nce qib hauv huab. Oracle lub khw muag khoom platform Lub hom phiaj ua kom yooj yim rau cov lag luam muag khoom los tswj cov khoom xws li tus nqi thiab kev nce qib thaum tseem tsim cov neeg siv khoom loyalty. Oracle's Price Hub yuav loj tuaj Oracle Retail Merchandising Huab kev pabcuam rau kev hloov kho tus nqi hloov tshiab thoob plaws ntau txhiab yam khoom thiab pab txhawb kev muag khoom thiab cov nyiaj tau los. Ib yam li ntawd, nws Khw muag khoom Cov Neeg Siv Khoom Siv Huab yuav pab cov khw muag khoom - koj twv nws - tsav cov nyiaj tau los thiab cov txiaj ntsig los ntawm kev muab ntau tus kheej rau cov neeg siv khoom. Ntawm qhov ntxeev sab, cov neeg siv khoom yuav tau txais txiaj ntsig los ntawm cov kev xav tau tiag tiag rau lawv thiab lawv txoj kev ua neej. Nqe Hub suav nrog cov tswv yim nqi los pab kho tus nqi hloov pauv raws li cov khoom xws li tus nqi, cov paj, thaj chaw lossis cov neeg sib tw. Nws kuj suav nrog cov yam ntxwv los tswj cov khoom xws li kev tshem tawm thiab kev tshaj tawm cov xwm txheej.

Lub System Integrators kuj tau ua ib qho txaws thaum nws los txog rau cov neeg siv khoom tiam tom ntej. Nrog rau qhov ntim ntawm thev naus laus zis uas txuas nrog lub zog siv thev naus laus zis ua tau zoo ntawm kev lag luam e-lag luam nrog qhov kev thov rau hauv khw muag khoom kev paub, nws yuav tsum tsis txhob xav tsis thoob kom pom lub sijhawm rau cov neeg ua haujlwm loj los ua lub luag haujlwm. Capgemini tuav qee lub ntiaj teb cov khw muag khoom loj tshaj plaws thiab cov neeg muag khoom xav txog cov thawj coj ntawm nws Lub Chaw Muag Khoom tsuas yog tsib feeb los ntawm Javitz qhov chaw nws tau tsom mus rau yuav ua li cas qhov kev cuam tshuam tsis tau pom dua ntawm xyoo tas los no tau tsim ntau lub sijhawm rau cov khw muag khoom sib txawv - thiab tsis muaj kev cuam tshuam ntau dua hauv kev tsom xam. ntawm xyoo no NRF tshaj li cov saw hlau.

Resilient Retail tuaj rau hauv tsom

Peb txhua tus paub tias peb lub xyoos dhau los tau muaj kev kub ntxhov rau cov neeg muag khoom. Cov teeb meem kev xa khoom, cov teeb meem cuam tshuam txog kev sib kis, thiab ntau qhov kev hloov pauv tau ua rau muaj kev lag luam. Thaum kawg ntawm 2022, peb tau koom tes nrog Microsoft ntawm tsab ntawv ceeb toom los txiav txim siab seb cov khw muag khoom tau daws cov teeb meem no li cas thiab lawv tau tsom mus rau yav tom ntej kom muaj zog dua. Microsoft cov thawj coj, Alysa Taylor thiab Shelley Bransten teased qee qhov kev tshawb pom ntawm tsab ntawv ceeb toom, uas yuav tshaj tawm thaum Lub Ob Hlis Ntuj, ntawm NRF.

Cov khw muag khoom uas xav tias lawv tus kheej muaj zog los yog muaj zog heev siv kev sib xyaw ntawm cov thev naus laus zis xws li AI, kev tshaj tawm xov xwm, tus nqi tsis muaj zog, muaj peev xwm, thiab tshuaj ntsuam xyuas, ntau dua li lawv cov neeg tsis muaj zog. Cov khw muag khoom no tseem tsom mus ntxiv rau cov neeg siv khoom kev paub dhau los thiab txo cov khoom lag luam cuam tshuam rau yav tom ntej. Microsoft, rau nws feem, tau cog lus los pab cov khw muag khoom txhim kho kev muaj peev xwm los ntawm qhov Microsoft Cloud for Retail thiab ob peb qhov kev daws teeb meem tshiab uas tau tso tawm ntawm NRF.

Ua ntej yog Smart Store Analytics kev daws teeb meem uas yuav muab kev txheeb xyuas rau lub khw muag khoom lub cev. Cov khw muag khoom tuaj yeem saib xyuas tus cwj pwm ntawm tus neeg yuav khoom thoob plaws lub khw los ntawm kev tshawb pom mus rau kev yuav khoom. Thaum kawg, cov kev nkag siab no yuav pab xa cov khoom lag luam zoo dua rau cov neeg siv khoom.

Microsoft kuj tau tshaj tawm qhov kev tso tawm ntawm Kev Pabcuam Kev Ua Haujlwm uas yuav muab cov koom tes hauv khw nrog ib lub khob iav nrog kev nkag mus rau txhua cov ntaub ntawv ua haujlwm hauv lub khw muag khoom. Los ntawm kev txhawb nqa cov koom tes nrog cov ntaub ntawv, lawv tuaj yeem txiav txim siab sai dua, ua ntej cov kev xav tau thoob plaws hauv lub khw, thiab ua haujlwm zoo dua rau cov neeg siv khoom.

Environmental, Social & Corporate Governance

Xyoo tas los, kev ruaj khov yog lub ntsiab lus kub ntawm NRF, nrog ntau lub ntsiab lus tseem ceeb ntawm lub ntsiab lus. Lub zog ntawd txuas ntxiv mus rau xyoo no. Kev lag luam thev naus laus zis tau nce siab tsis ntev los no los pab xaus kev kub ntxhov thoob ntiaj teb. Rau nws feem, NRF tau txhawb cov lag luam, xws li SAP, los tham txog txoj hauv kev ruaj ntseg tuaj yeem cuam tshuam ntau seamlessly rau hauv cov saw hlau. Tsis tas li ntawd, kev nplua nuj ntawm lwm lub tuam txhab thev naus laus zis, xws li Dayrize (kev ntsuam xyuas cuam tshuam ntawm cov neeg siv khoom lag luam), Expivi (siv 3D teeb tsa thiab AR mus los ntawm kev ua-rau-Tshuag rau kev txiav txim thiab txo cov khib nyiab); thiab HIVERY ( tso cai rau cov lag luam mus rau qhov chaw nyob hauv cov khoom lag luam, qhov chaw, nce qib, thiab tus nqi) tau nyob ntawm tes los qhia txoj hauv kev tshiab thiab yooj yim rau kev lag luam muag khoom tuaj yeem txhim kho nws cov kev taw qhia ib puag ncig. Kuv paub tseeb tias qhov no yuav yog lub ntsiab lus rau xyoo tom ntej.

Wrapping nws Mus

Raws li nrog CES, tsis yog txhua lub tshuab peb pom ntawm NRF 2023 yog qhov tshiab. Feem ntau nws tau tsim los ntawm kev siv tshuab xyoo dhau los. Qhov ntawd tseem yog xov xwm zoo. Nws txhais tau tias thev naus laus zis lawv tab tom tsim ua haujlwm. Thiab nws muaj feem cuam tshuam. Thiab nws tau txais traction thoob plaws hauv khw muag khoom ecosystem. Cov thev naus laus zis no yuav ua rau nws yooj yim rau tus kheej rau cov neeg siv khoom, ntawm qhov ntsuas, thaum nqa cov kev ntsuas muaj zog uas tau siv los ua kev lag luam e-lag luam rau hauv kev lag luam lub cev. Nws yuav ua kom yooj yim khaws cov ntaub ntawv kom nyab xeeb, thoob ntiaj teb. Thiab nws yuav tsim cov hauv kev tshiab rau kev muaj txiaj ntsig kev koom tes thoob plaws txhua txoj kev. Tej zaum qhov tseem ceeb tshaj plaws, kev txhim kho peb tau pom xyoo no yuav ua rau nws yooj yim dua rau cov lag luam muag khoom los tsim kev pom kev lag luam, ntawm qhov ntsuas. Qhov no, nyob rau hauv lem, txhais tau tias ntau resilient khw muag khoom. Nws yuav yooj yim dua rau cov khw muag khoom kom tau txais txiaj ntsig thiab cuam tshuam, txawm tias hloov pauv kev xav ntawm cov neeg siv khoom.