Cov Khoom Noj Tam sim no nce $ 18 lab txhawm rau txhawm rau txhawm rau nthuav dav ntawm 'Tshaj Tawm Ntawm Cov Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij Nqaij

Yog tias muaj kev txhawj xeeb txog kev noj qab haus huv ntawm cov nqaij noj ib txwm muaj, xws li kab mob plawv thiab cov roj (cholesterol) phem, ua rau cov neeg siv khoom hloov mus rau cov khoom siv cog qoob loo, cov teeb meem ntawm ib puag ncig, tshwj xeeb tshaj yog kev nuv ntses, yog dab tsi yog qhov ua rau qhov kev nyiam tshaj plaws ntawm cov nqaij nruab deg hloov khoom noj - ib qho $ 175 lab tau nqis peev. Hauv kev lag luam thoob ntiaj teb hauv xyoo 2021, Lub Tsev Haujlwm Zoo Khoom Noj tau pom tias, nce 92% piv rau xyoo dhau los.

Cov Khoom Noj Tam Sim No, pib ua lag luam uas muab cov tuna thiab ntses salmon, cog lus tias yuav muaj peev xwm ntau dua li cov nqaij noj thiab cov nqi sib xws nrog cov nqaij nruab deg, nyuam qhuav kaw $ 18 lab cov noob puag ncig coj los ntawm Silicon Valley cov nqaij noj thaum ntxov thiab cov neeg nyiam kev noj qab haus huv, kev sib tw kis las. thiab suab paj nruag.

Cov tub ua lag luam no suav nrog Tus Thawj Coj ntawm GreatPoint Ventures Ray Lane, Union Grove Venture Partners, Electric Feel Ventures, Astanor Ventures, nrog rau 12-lub sij hawm NBA All-Star CP3, aka Chris Paul.

Tshaj tawm los ntawm tus neeg ua lag luam Jacek Prus uas tau ua haujlwm hauv thaj chaw alt-protein rau kaum xyoo dhau los, nrog rau tus thawj saib xyuas kev tshawb fawb Sonia Hurtado, Cov Khoom Noj Khoom Noj Tam sim no cov khoom lag luam zoo tshaj plaws yog muaj los ntawm B2B thoob plaws kev pabcuam zaub mov thiab chaw noj mov zoo, suav nrog cov kws ua zaub mov noj qab haus huv Matthew Kenney. tsev noj mov.

Nyob rau hauv cov lus qhia los ntawm email, Austin Rosen, tus tsim ntawm Electric Feel Entertainment thiab Electric Feel Ventures, sau tseg tias nws cov peev nyiaj tau tsim "raws li kev nqis peev hauv cov tuam txhab uas txav mus rau qhov koob." Nws hais tias, "Cov Khoom Noj Tam Sim No, ntawm peb lwm qhov zoo dua-rau-koj thiab zoo dua rau cov tuam txhab lag luam ib puag ncig, tab tom ua qhov ntawd. Peb zoo siab los txhawb lawv txoj kev nthuav dav thiab pab coj mus rau lub neej tshiab tiam tshiab ntawm cov khoom noj uas cov neeg siv khoom nyiam. "

Eric Archambeau, cofounder thiab tus khub ntawm Astanor Ventures, tseem hais ntxiv tias Cov Khoom Noj Tam Sim No tuaj yeem xa cov saj thiab kev ntxhib los mos thaum muab kev daws teeb meem tiag tiag rau kev kub ntxhov ntawm ib puag ncig thiab kev noj qab haus huv tam sim no. "Ntawm tag nrho cov xwm txheej no, Cov Khoom Noj Tam Sim No Cov ntses salmon thiab tuna yog lub taub hau thiab cov fins tshaj lwm yam khoom hauv lawv pawg," Archambeau tau hais. "Peb zoo siab heev rau qhov kev vam meej sai sai Jacek, Sonia thiab pab pawg tau ua nyob rau hauv ob xyoos dhau los thiab tsis tuaj yeem txaus siab los txhawb lawv hauv tshooj tom ntej ntawm kev txhim kho."

Nqe Parity & Zoo sib xws nrog nqaij nruab deg

Pab Pawg Cov Khoom Noj Tam Sim No tau hais txog yuav ua li cas cov peev txheej tshiab yuav txhawb nqa nws cov ntses salmon tso rau hauv cov khw muag khoom, kev nthuav dav thoob ntiaj teb rau hauv kev lag luam Nyij Pooj, thiab lub tuam txhab txuas ntxiv cov khoom lag luam. Lub hom phiaj yog kom nws thiaj li ua tiav qhov tseem ceeb ntawm kev lag luam nqaij nruab deg, nyob ib ncig ntawm 50%.

"Salmon thiab tuna yog ib lub lag luam loj heev, yog li kev loj hlob [tshaj tawm mus rau lwm yam khoom noj nqaij nruab deg] yog ib qho tseem ceeb rau peb tam sim no," Prus hais rau kuv tsis ntev los no thaum lub sij hawm Zoom hu, ntxiv cov khoom xyaw siv los ua cov khoom noj tam sim no. zoo ib yam li Beyond Meat nrog cov proteins ua tiav txawv los ua cov nqaij nruab deg zoo nkauj.

"Peb thawj cov khoom xyaw yog dej, qhov thib ob yog pea protein, tab sis ua tiav txawv dua li [cov nroj tsuag-raws li] cov nqaij nyuj hauv av," Prus piav qhia. "Tom qab ntawd lipids los ntawm paj noob hlis thiab algae roj uas tau muab rau peb cov khoom Omega-3 thiab Omega-3 DHA - cov khoom noj khoom haus muaj txiaj ntsig zoo rau cov nqaij nruab deg. Peb kuj tau tsim peb cov khoom lag luam kom ua haujlwm zoo ib yam: peb cov khoom tsim tsis muaj roj cholesterol muaj fiber ntau thiab qis hauv sodium dua li cov ntses salmon. "

Raws li tus neeg txhawb nqa thaum ntxov ntawm Beyond Meat, Lane sau tseg tias Cov Khoom Noj Tam Sim No qhia txog qhov nws ntseeg tias yog qhov kev hloov pauv zoo siab tshaj plaws tshwm sim hauv qhov chaw tsim khoom noj khoom haus - qhov rov tsim dua tshiab ntawm cov zaub mov nws tus kheej. Nws tau hais tias: "Peb xav tias peb tau nqis peev rau hauv Beyond Meat ntawm cov nqaij nruab deg, txuas ntxiv txoj kev khiav ntawm cov tsiaj qus tuna, salmon thiab lwm yam tsiaj hiav txwv tsiaj qus rau lawv cov khoom tseem ceeb ntawm cov protein rau tib neeg thiab tsis yog tib neeg."

Nws ntxiv tag nrho cov neeg siv khoom nco qab txog kev tiv thaiv ib puag ncig tau tsa txij li alt-protein tau qhia rau hauv kev ua lag luam, thiab cov tuam txhab khoom noj nqaij nruab deg xws li Cov Khoom Noj Tam Sim No yuav ua lub luag haujlwm tseem ceeb hauv kev txhim kho kev ruaj khov thiab kev noj qab haus huv dej hiav txwv. "Nrog lub ntiaj teb cov neeg coob coob noj cov zaub mov uas peb nyiam, peb tau them tus nqi kawg: lub ntiaj teb ua kom sov, kev noj qab haus huv, thiab cov khoom noj muaj protein tsawg," Lane tau hais.

Skyrocketed seafood price nyob rau hauv Teb Chaws Asmeskas vim kev nce nqi kuj tseem muaj txiaj ntsig zoo rau lwm cov khoom noj nqaij nruab deg. Cov nqaij nruab deg tshiab tau nce los ntawm 12.1% ntawm qhov nruab nrab xyoo dhau ib xyoo rau $ 8.51 ib chav nyob hauv lub Peb Hlis 2022, cov ntaub ntawv tsis ntev los no los ntawm IRI thiab 210 Analytics qhia. Prus tau hais tias "Cov khoom noj nqaij nruab deg yog qhov loj tshaj plaws ntawm tus nqi nce vim tias nws muaj cov khoom siv tsiaj qus zoo li no," Prus hais tias, "tab sis peb muaj peev xwm them taus kom loj hlob peb cov lag luam nrog cov txiaj ntsig zoo."

Tam sim no Foods 'lub sij hawm nyob ze lub hom phiaj yog ua kom tuna muaj nyob rau hauv ntau lub tsev noj mov thiab cov chaw cov neeg yuav khoom tau yooj yim nkag tau, thiab txuas ntxiv nthuav nws cov salmon lag luam los ntawm ncaj qha mus rau cov neeg siv khoom thiab cov khw muag khoom.

"Peb cov khoom yuav tsuas zoo dua thiab zoo dua," Prus ntxiv. "Nyob rau yav tom ntej, peb tseem yuav tso cov ntses salmon steak koj tuaj yeem ua noj hauv tsev."

Source: https://www.forbes.com/sites/douglasyu/2022/06/23/current-foods-raises-18-million-to-accelerate-the-expansion-of-the-beyond-meat-of-seafood-across-b2b-and-retail/