Creed franchise yog ntau tshaj li Rocky spinoff

LOS ANGELES - Nws yog ib zaj dab neeg underdog rau lub xyoo pua 21st.

Lub Creed series yog Hollywood txuj ci tseem ceeb hauv ntau txoj hauv kev. Nws yog qhov muaj txiaj ntsig zoo ntawm tus hlub, xyoo caum-laus Rocky series, tab sis nws muaj nws tus kheej niaj hnub style thiab sensibility.

Thiab, thaum them nqi rau lub hnub qub thiab cov dab neeg uas tau muab nws lub hauv paus, nws tau hloov cov ntawv ntawm ib qho kev ua haujlwm dawb nyob rau hauv chav kawm mythos los ntawm kev qhia cov txuj ci dub ntawm ob sab ntawm lub koob yees duab.

Warner Bros. ' Tom ntej no "Creed III," yuav tsum nyob rau hauv theaters Lub Peb Hlis 3, kuj pom nws cov thawj coj ua tus thawj coj, ib qho kev txav los ntawm Sylvester Stallone hauv xyoo 1979 nrog kev tso tawm ntawm "Rocky II." Cov yeeb yaj kiab yuav yog Michael B. Jordan tus thawj coj thawj coj.

"Michael B. Jordan tau ua haujlwm ntawm qee qhov kev ua yeeb yaj kiab thiab yeeb yaj kiab zoo kawg nkaus thiab kuv ib txwm hais tias lub tsev kawm ua yeeb yaj kiab zoo tshaj plaws tau teeb tsa," Shawn Edwards, tus kws tshaj lij zaj duab xis uas zaum ntawm pawg thawj coj ntawm Critics Choice Association thiab co. - founded lub African American Film Critics Association. "Kuv xav tias tsuas yog lub sijhawm ua ntej [nws] dhia tom qab lub koob yees duab."

Jordan txoj kev mus rau tus thawj coj lub rooj zaum yog paved los ntawm Ryan Coogler, leej twg sau thiab coj thawj Creed zaj duab xis, nrog rau Steven Caple Jr., uas yog tus thawj coj thib ob. Coogler, uas tseem tsis tau tso tawm nws zaj yeeb yaj kiab thawj zaug "Fruitvale Station," uas tseem ua yeeb yam Jordan, mus cuag Stallone txog Creed spinoff.

Ob peb xyoos tom qab, thaum kawg nws yeej nws. Stallone tau ua yeeb yam hauv thawj ob zaj yeeb yaj kiab thiab tau sau zaj yeeb yaj kiab "Creed II". Stallone tsis koom nrog zaj yeeb yaj kiab Creed thib peb thiab tsis lees txais CNBC qhov kev thov tawm tswv yim.

Thawj zaj yeeb yaj kiab, 2015's "Creed," ua raws Adonis, tus tub ntawm Rocky tus neeg sib tw ntev thiab tom qab tus phooj ywg, Apollo Creed. Zaj dab neeg tshuaj xyuas lub neej ntawm ib tug me nyuam ntsuag nyob rau hauv ntxoov ntxoo ntawm ib tug boxing lus dab neeg thiab soj ntsuam nrog nws tus kheej underdog zaj dab neeg raws li nws nrhiav kom ua raws li nyob rau hauv nws txiv tus taw thiab nkag mus rau hauv lub nplhaib.

"Creed" echoed ntau ntawm cov lus piav qhia ntawm cov yeeb yaj kiab Rocky thawj, uas tau tsom mus rau lub npe hu ua "ham-thiab-egger" los ntawm Philly cov neeg ua haujlwm dawb hauv chav kawm txhais tau tias txoj kev uas dhau los ua tus neeg sib tw hnyav thiab, thaum kawg, tus yeej ntiaj teb.

Tab sis tus tshiab franchise kuj tau hais txog cov teeb meem hais txog Dub kev paub thiab Dub txiv neej.

Brandy Monk-Payton, tus xibfwb ntawm Fordham University uas tshwj xeeb hauv Black media sawv cev hais tias "Nws zoo siab pom qhov kev tsom mus rau qhov no, tsis yog ntawm peb txoj kev xav txog kev sawv cev Dub nyob rau yav dhau los thiab keeb kwm kev tawm tsam tawm tsam kev ntxub ntxaug thiab kev tsim txom," "Kuv xav tias lawv tau muab tso rau hauv txoj hauv kev uas [cov neeg ua yeeb yaj kiab] txav mus thoob ntiaj teb ... tab sis tib lub sijhawm, nws tsis yog qhov tseem ceeb ntawm zaj dab neeg. Lub ntsiab lus ntawm zaj dab neeg yog qhov no txhua tus neeg uas ua rau muaj kev tawm tsam thiab kov yeej. "

Cov dab neeg zoo li no tsuas yog qhia tau thaum cov neeg ua yeeb yam Dub yog ib feem ntawm cov txheej txheem tsim khoom thiab muaj cov thawj coj hauv studios, kev lag luam sab hauv thiab cov kws tshaj lij hais.

Sheldon Epps, ib tug ntawm cov thawj coj dub tseem ceeb thoob plaws hauv TV thiab ua yeeb yam, tau hais tias nws tsuas yog nyob rau hauv kaum xyoo dhau los lossis yog li ntawd nws pom qhov hloov pauv hauv ntau haiv neeg ntawm Hollywood.

Nws tau hais tias "Kuv tau nyob ib puag ncig ntev ntev uas nyob rau qee lub sijhawm, kuv tau yog ib tus ntawm ob peb, lossis ib tus xwb, cov thawj coj Dub lossis cov thawj coj Dub ntawm lub tsev kawm txuj ci," nws hais. "Nyob rau hauv qee lub xyoo, tsuas yog ib qho ntawm qee lub TV qhia tias kuv tau ua tiav, xws li 'Cov phooj ywg' thiab 'Frasier.' Thiab qhov ntawd tau tu siab muaj tseeb rau ntau, ntau xyoo. "

Epps tau hais tias maj mam hloov pauv raws li ntau tus thawj coj Dub tau ntiav los ua yeeb yam hauv TV ntev ib teev, suav nrog Paris Barclay ("Cold Case," "The West Wing") thiab Eric Laneuville ("Post"). Nws kuj tau taw qhia rau Dub auteurs xws li Ava DuVernay ua cov neeg uas tau nce mus rau txoj haujlwm ntawm lub hwj chim thiab siv txoj haujlwm ntawd los txhawb lwm tus. DuVernay's series "Queen Qab Zib" muaj txoj cai uas tsuas yog poj niam thawj coj yuav raug ntiav los ua haujlwm ntawm qhov yeeb yam.

"Kev koom tes los ntawm ntau tus neeg ua yeeb yam ntawm cov xim hauv tus txheej txheem ntawm kev tsim cov dab neeg, tsis yog tsuas yog ua rau lawv, tab sis kev sau ntawv ntawm lawv, yog qhov tseem ceeb, vim tias nws nthuav dav daim ntaub," Epps hais. "Xwb tsis tau txais kev pom nqaim ntawm cov neeg Dub, lossis cov neeg Latino lossis cov neeg Esxias, vim tias cov dab neeg tau raug sau los ntawm sab hauv lub ntiaj teb no peb tau txais ntau qhov kev pom dav dav ntawm txhua lub zej zog sib txawv ntawm peb lub tebchaws."

Thiab cov dab neeg hais txog Dub protagonists muag daim pib.

"Tus Poj Niam Vaj" snared ze li $ 100 lab thoob ntiaj teb thaum nws khiav hauv kev ua yeeb yam xyoo tas los, thiab Coogler ob zaj yeeb yaj kiab "Black Panther", nyob rau hauv Marvel banner, ua ke tsim. ntau dua $ 2 kuj nyob rau hauv lub ntiaj teb no box office.

Ob qho tib si "Creed" thiab "Creed II" tau tsim ntau dua $ 100 lab ntawm cov chaw ua haujlwm hauv tsev, raws li cov ntaub ntawv los ntawm Comscore. Thiab zaj yeeb yaj kiab thib peb xav tias yuav tsim tau ntawm $ 25 lab thiab $ 35 lab thaum nws qhib lub asthiv.

Rolando Rodriguez, tus thawj coj ntawm National Association of Theatre Owners tau hais tias "Nws tau nthuav dav cov neeg tuaj saib." "Muaj lub zog tshwj xeeb ntxiv uas tau coj tawm hauv zej zog Hispanic thiab African Asmeskas."

Rodriguez posits tias thaum cov neeg Dub muaj 13% ntawm cov pejxeem, cov neeg ua yeeb yaj kiab Dub yuav sawv cev ib ncig ntawm 20% mus rau 22% ntawm tag nrho cov pib muag rau "Creed III." Ib yam li ntawd, cov zej zog Hispanic sib npaug rau thaj tsam 19% ntawm cov pej xeem, tab sis sawv cev rau 25% mus rau 28% ntawm daim pib ua yeeb yaj kiab muag.

"Qhov ntawd yeej pab tau tag nrho cov yeeb yaj kiab, vim tias nws tsis cuam tshuam los ntawm lwm cov neeg tuaj saib," nws hais tias, ceeb toom tias lwm pawg neeg pej xeem tseem yuav tig mus rau zaj yeeb yaj kiab, yog li nws tsis yog hloov pauv ntawm cov neeg tuaj saib.

Rodriguez hais ntxiv tias "Kuv zoo siab rau nws vim nws zoo siab uas tau pom qee cov yeeb yaj kiab uas muaj ntau haiv neeg uas cov tub ntxhais hluas thiab cov poj niam no tuaj yeem pom lawv tus kheej ntawm qhov screen raug sawv cev ua tus thawj coj thiab ua yeeb yam," Rodriguez ntxiv. "Qhov ntawd koj tuaj yeem yog ib tus neeg tuaj yeem dhau los, vam tias, CEO lossis lub hnub qub ua yeeb yaj kiab, tus tsim khoom lossis tus thawj coj ... Kuv xav tias nws xa cov lus tseem ceeb heev."