James Bonds Aston Martin ntawm lub ntiaj teb Premiere ntawm "Tsis Muaj Sijhawm Tuag". (Duab los ntawm Tristan Fewings/Getty … [+]
Getty Images rau EON Productions, Metro-Goldwyn-Mayer Studios, thiab Universal Pictures
Lwm hnub, lwm qhov kev pab nyiaj txiag rau cov teeb meem nyiaj txiag British khoom kim heev tsheb thiab SUV tsim Aston Martin, undermined los ntawm cov nuj nqis thiab unsettled los ntawm kev hloov kev coj noj coj ua. Cov kws tshuaj ntsuam, tawm tsam kom pom qhov zoo, xav paub yog tias cov phiaj xwm tsheb hluav taws xob tuaj yeem taw qhia lub tuam txhab rau kev nyab xeeb thaum kawg.
Aston Martin tau hais rau lub lim tiam dhau los nws tau npaj yuav nce £ 653 lab ($ 744 lab) los ntawm kev nqis peev ntawm £ 78 lab ($ 93 lab) los ntawm Saudi Arabia Cov Nyiaj Pab Pej Xeem Kev Lag Luam thiab cov cai teeb meem ntawm £ 575 lab ($ 681 lab). Tom qab qhov teeb meem muaj cai, Saudis yuav muaj 16.7% ntawm Aston Martin, Thawj Tswj Hwm Lawrence Stroll's Yew Tree Consortium 18.3% thiab Mercedes-Benz tsuas yog qis dua 10%.
Kev tawm tsam los ntawm Suav koom nrog Zhejiang Geely Holding Group raug tsis lees paub, thiab cov kws tshuaj ntsuam tau hais tias qhov no yuav tau muab nyiaj ntsuab ntau dua, tab sis yuav ua rau muaj kev cuam tshuam cov tswv cuab tam sim no ntau dua.
"Qhov no yog qhov kev hloov pauv kev ua si rau Aston Martin, txhawb nqa kev xa tawm ntawm peb cov phiaj xwm phiaj xwm thiab ua kom peb lub peev xwm loj hlob mus ntev," Stroll tau hais hauv nqe lus.
Aston Martin sib koom tau dhia ze rau 10% Hnub Friday, tab sis daim duab ntawm lub tuam txhab tus nqi sib koom hauv 2022 qhia tau hais tias yuav luag zoo li cov duab kos duab poob qis nrog luv luv, jagged rallies. Tus nqi Tshuag tau dhia ntau dua 70% xyoo no. Aston Martin tau muaj nuj nqis ntawm £ 4.3 nphom ($ 5.1 nphom) hauv 2018 thaum nws tau ntab rau ntawm lub khw muag khoom. Tab sis qhov no tau poob mus txog £ 432 lab ($ 513 lab) tam sim no thiab poob los ntawm £ 1.6 billion ($ 1.9 billion) thaum pib ntawm 2022.
Aston Martin tau poob nyiaj poob haujlwm 7 zaug txij li thaum nws pib xyoo 1913 thiab qhov xwm txheej nyiaj txiag tau hloov tsis zoo dua tom qab ntab. Canadian billionaire Stroll tau nqis los txhawb kev nyiaj txiag hauv 2020. Aston Martin tau ntiav nws 3rd CEO tau ntau xyoo. Tobias Moers tau los ua CEO hloov Andy Palmer, uas tau hloov los ntawm tus qub Ferrari thawj coj Amedeo Felisa, 76, thaum lub Tsib Hlis.
"Kuv tsis xav tsis thoob tias Aston Martin tab tom nkag mus rau lwm qhov kev rov qab los ntawm kev sim ua kom txo qis nws cov nuj nqis kim thiab nqis peev hauv kev tsim khoom, tshwj xeeb hauv kev siv hluav taws xob uas nws yog txoj hauv kev qab cov neeg sib tw xws li Porsche," said British- Raws li automotive analyst Charles Tennant.
"Nrog £ 1 billion ($ 1.2 nphom) cov nuj nqis them nqi £ 130 lab ($ 154 lab) paj paj ib xyoos thiab qis dua qhov kev muag khoom - 2,676 hauv thawj ib nrab ntawm 2022 - nws yog txoj hauv qab ntawm nws cov phiaj xwm siab heev rau 10,000 muag hauv ib xyoos. thiab tsis xav tias yuav muaj cov nyiaj ntsuab zoo kom txog thaum tsawg kawg 2024, "Tennant tau hais.
Aston Martin Valkyrie (Duab los ntawm Gerlach Delissen - Corbis / Corbis ntawm Getty Images)
Corbis ntawm Getty Dluab
Thawj ib nrab muag poob los ntawm 2,901 nyob rau tib lub sijhawm xyoo tas los thiab lub tuam txhab cia siab tias yuav muag ntau dua 6,660 lub tsheb nyob rau hauv tag nrho ntawm 2022. Nws tau hais tias los ntawm 2025 muag, yuav ntaus 10,000 ib xyoos.
Reuters Breaking Views kab hais tias qhov nyiaj txiag zaum kawg yuav pab kom lub tuam txhab tshem tawm cov teeb meem los ntawm kev pab them nuj nqis siab, tab sis teeb meem tseem nyob.
"Aston Martin Lagonda tau hloov pauv kom tsis txhob muaj kev sib tsoo tab sis tseem tuaj yeem xaus rau hauv qhov kwj dej," hais tias Breaking Views columnist Dash
Aston Martin poob se ua ntej £ 111.6 lab ($ 143 lab) hauv 2022 lub quarter thib ob, ntau dua ob npaug ntawm £ 1 lab poob hauv tib lub sijhawm xyoo tas los. Nws 42.2nd daim ntawv tshaj tawm nyiaj txiag peb lub hlis twg yuav tsum tau nyob hauv ob peb lub lis piam.
Aston Martin rov hais dua rau hnub Friday nws lub sijhawm nruab nrab EBITDA (cov nyiaj khwv tau los ua ntej paj paj, se, luv nqi thiab amortization) ambition kom khwv tau £ 500 lab ib xyoos, txawm hais tias cov kws tshuaj ntsuam tsis pom ntau lub zeem muag ntawm qhov yuav ua tiav sai sai.
Aston Martin lags tom qab feem ntau ntawm nws cov kev sib tw supercar hauv kev sib tw los tuav lub zog hluav taws xob. Lub hli tas los Ferrari tau hais tias nws yuav tsim nws thawj lub tsheb hluav taws xob hauv xyoo 2025. Ferrari cia siab tias lub tsheb hluav taws xob tag nrho yuav ua rau 5% ntawm kev muag khoom hauv 2025 thiab 40% hauv 2030.
The Financial Times 'Lex kem ntseeg Aston Martin cov teeb meem tseem tsis tau tiav.
"Cov tswv lag luam yuav tsum yws yws txog qhov yuav tsum tau them nyiaj ntau dua rau tib txoj kev lag luam uas lawv tau pom zoo lawm. Muaj tseeb tiag, cov roj ntxiv no yuav ua rau muaj kev hloov kho tshiab ntawm cov qauv ntawm lub cav pem hauv ntej. Tsis tas li ntawd, qhov nruab nrab lub cav tshiab yuav tsum nyob rau hauv 2024 tuaj yeem ua tau zoo dua. Qhov kev cia siab yog tias cov qauv tshiab yuav tsum muab ob npaug rau tag nrho cov paj ib lub tsheb los ntawm ib ncig ntawm 20%. Tab sis Aston Martin qhov kev siv zog hloov pauv zoo ib yam li Le Mans-style haiv neeg. Cia siab tias yuav muaj chaw nres tsheb ntau ntxiv, "Lex hais.
Aston Martin DBX (Duab los ntawm Martyn Lucy / Getty Images)
Getty Dluab
Cov yeeb yaj kiab James Bond tom ntej no tsis xav tau nyob rau hauv xinesmas txog xyoo 2025, yog li tej zaum tsuas muaj sijhawm rau leej twg los hloov Daniel Craig los ua tus thawj 007 mus rau ntsiag to ntawm nws cov yeeb ncuab hauv lub tsheb fais fab, es tsis txhob muaj hluav taws ua pa Aston Martin ib txwm ua si. tsheb.
Tsuas muaj sijhawm, raws li tus kws tshuaj ntsuam Tennant.
"Aston Martin tseem tab tom tham nrog Mercedes-Benz, uas twb tau muab feem ntau ntawm nws cov thev naus laus zis thev naus laus zis, Lucid, thiab Rimac hais txog txhua qhov tseem ceeb thawj lub tsheb hluav taws xob yuav tsum tau them rau xyoo 2025. Qhov no yuav yog lub caij nyoog kawg rau Aston Martin thiab nws tam sim no. cov tswv, thiab kuv pab tsis tau tab sis xav tias Geely takeover yuav yog qhov kev xaiv nyab xeeb dua, "Tennant hais.
Tau qhov twg los: https://www.forbes.com/sites/neilwinton/2022/07/17/could-electric-cars-save-ailing-aston-martin-as-it-shakes-off-debt-burden/