Blue Apron, Birchbox thiab BarkBox puas tuaj yeem poob lawv cov luster? 4 Txoj Kev Paub

Ntawm ntau tsev neeg Asmeskas, cov khoom siv lub thawv tau txais kev ncaws pob. Thiab rau cov khw muag khoom, qhov ntawd yog ko taw tawm lub qhov rooj ntawm profitability.

Cov khw muag khoom muag, cov kev pabcuam tsis siv neeg ntxiv uas ua tiav cov kev xav tau ntawm tsev neeg xws li cov khoom noj tsiaj mus rau cov ntawv sau npe nrov, tau txais ntau qhov "thov tshem tawm" thov ua raws li lawv qhov kev mob kis thoob qhov txhia chaw. Thaum Lub Peb Hlis 2022, tus naj npawb ntawm cov khw muag khoom muag ib qho nruab nrab US neeg (tsis yog tsev neeg) muaj poob rau 3.9, los ntawm tsib lub Kaum Hlis 2021Raws li PYMNTS.com.

Rov qab rau xyoo 2020, txhua tus neeg siv khoom nruab nrab tau koom nrog tsawg dua ob lub khw muag khoom, Forbes tshaj tawm hauv lub Tsib Hlis. Tab sis tom qab ntawd tus kab mob kis thoob qhov txhia chaw tau yuam cov tib neeg kom xaj lawv cov khoom hauv online: Txij Lub Ob Hlis 2020 txog Lub Xya Hli 2021, qhov sib faib ntawm cov neeg siv khoom siv rau cov kev pabcuam muag khoom muag tau nce los ntawm tsawg dua 9% mus rau 24%, PYMENTS qhia.

Thiab yog li ntawd, cov qoob loo ntawm cov khw muag khoom tau tshwm sim, rau kev nuv ntses, lub ntsej muag lub ntsej muag thiab txawm tias tsiaj pob txha (ua tsaug, BuzzFeed).

Kos npe, kaw, xa: Kuv nyob ntawm nkoj!

Kev tshuaj xyuas ntawm cov laj thawj uas tib neeg tau tso npe rau hauv cov kev pabcuam kev tso npe rov qab rau xyoo 2021, nrog rau cov pej xeem, untangles cov laj thawj vim li cas coob tus neeg tau txiav rov qab rau kev tso npe lossis ob qho txij thaum ntawd los:

• 15% ntawm tag nrho cov neeg yuav khoom hais tias lawv txuag nyiaj los ntawm kev sau npe. Ntawm Gen Xers, daim duab yog ze li ntawm 19%, thiab millennials, 17%, PYMNTS 2021 kev tshawb fawb qhia.
• Ze li ntawm 17% ntawm Gen Xers thiab 26% ntawm ntau txhiab xyoo hais tias kev tso npe yuav yooj yim dua mus rau tom khw.
• 25% ntawm millennials ntseeg tias cov ntawv sau npe muaj cov khoom zoo dua li lwm qhov chaw.

Tam sim no, Practicality yog nyob rau hauv kev txiav txim

Muaj ib qho laj thawj zoo ntawm cov neeg siv khoom tau nqis peev hauv cov khw muag khoom muag: rau qhov zoo siab ntawm nws. Nyob rau hauv nruab nrab ntawm qhov kev kaw cia, ib lub thawv ntim nrog cov ncuav me me lossis cov khoom siv hauv chav ua noj tuaj yeem cuam tshuam cua tawm ntawm qhov tedium. Nws tsim nyog tus nqi rau npe.

Txog thaum ntxov 2022, thaum tus nqi ntawm ib lub hnab peb phaus txiv kab ntxwv mus txog $ 6, CNBC tau tshaj tawm, cov ntawv xa ntawv zoo vibes pib swb.

Tab sis tsis yog kiag li. Nyob rau hauv rooj plaub uas qhov kev tso npe txuas ntxiv ua rau muaj txiaj ntsig zoo, lawv cov tswv cuab vam meej. Nco ntsoov tus nqi tsis yog hais txog tus nqi xwb; nws yog hais txog kev yooj yim, txuag lub sij hawm thiab, yog, txaus siab.

Nov yog plaub qhov kev ntsuas uas tuaj yeem cais cov khw muag khoom nyob ntev ntev los ntawm kev tso tseg.

1. Cov khoom ua rau kev nkag siab zoo. Tib neeg tab tom txiav txim siab nyuaj txog kev siv nyiaj, tab sis lawv tseem yuav them nyiaj ntxiv rau qhov yooj yim ntawm kev ua tiav ntawm cov khoom lawv yuav yuav txawm li cas los xij. Kev sau npe rau cov khoom siv nyuaj-rau-haul tshwj xeeb - khaub ncaws ntxhua khaub ncaws, zaub mov dev thiab miv litter - muaj feem ntau yuav tuav cov tswv cuab. Tsis tseem ceeb, yooj yim-rau-siv cov khoom - peb tab tom saib koj, pies, pickles, nroj tsuag thiab tswm ciab - yog qhov yooj yim dua rau kev xa khoom poob.
2. Cov subscription yog ib qho yooj yim mus koom, thiab un-join. Cov lus qhia ntawm qhov kev pab cuam subscription - tag nrho cov nqi, kev cog lus yuav tsum, lub sij hawm xa khoom - yuav tsum tsis txhob sau ntau tshaj ib nplooj ntawv. Thiab yog tias qhov kev cog lus ib xyoos yuav tsum tau ua ntawm tus nqi qis, cov neeg siv khoom ntau dua yuav twv qhov kev txiav txim siab. Tus neeg muag khoom noj khoom haus txhua lub lim tiam Tshav Pob Tawb rhuav tshem nws ua haujlwm li cas hauv peb kauj ruam yooj yim, nrog rau ib kauj ruam qhia txog ntau yam kev nyiam noj zaub mov (paleo, mob ntshav qab zib-phooj ywg, pescatarian thiab prep-free xaiv). Qhov kev hloov pauv no txuas mus rau cov ntsiab lus; cov tswv cuab tuaj yeem hla ib lub lim tiam lossis tshem tawm txhua lub sijhawm.
3. Nws piggybacks cov txiaj ntsig: Ntxiv nrog rau kev xa tawm raws sijhawm, cov khoom lag luam muaj txiaj ntsig zoo, cov khw muag khoom muaj kev ntxhov siab ntau ntxiv kom suav nrog lwm cov txiaj ntsig hauv lawv cov kev pabcuam. AmazonAMZN
   Prime tej zaum yuav tau teeb tsa lub bar ntawm qhov kev cia siab no los ntawm kev sib txuas cov yeeb yaj kiab dawb nrog kev xa khoom. Yog li ntawd, qee cov khw muag khoom tau txais kev muaj tswv yim. Khoom noj khoom haus thiab khoom noj khoom haus Tshaib plab xa cov tswv cuab tshiab uas tau kos npe rau qhov khoom plig pub dawb ntawm lawv qhov kev xaiv hauv txhua qhov khoom xa tuaj - zaub, khoom qab zib lossis cov protein. Cov neeg siv khoom ntawm qhov kev pabcuam FabFitFun, ntxiv rau kev xaiv cov qauv kev noj qab haus huv, zam, kev zoo nkauj thiab cov khoom hauv tsev, tau txais kev muag khoom muag. Lwm cov kev pabcuam hauv khw muag khoom, xws li Fabletics thiab Ipsy, suav nrog cov khoom plig pub dawb kom cov tswvcuab khwv tau cov ntsiab lus rau kev yuav khoom yav tom ntej, thiab Fabletics ntxiv muab cov tswvcuab dawb nkag mus rau nws lub vev xaib qoj online, Fabletics Fit.
4. Nws tsim nyog tos (thiab hnyav). Cov tswv cuab yuav tsum xav zoo li lawv tau txais txiaj ntsig loj txhua zaus lawv lub thawv tuaj txog. Qee cov khw muag khoom ua qhov no los ntawm kev suav nrog cov qauv dawb, tab sis cov tub lag luam yuav tsum tau them nyiaj. Cov qauv yuav raug nqi tsuas yog $ 1 lossis $ 2 ib qho xwb, tab sis lawv tuaj yeem ntxiv qhov hnyav (piv txwv li, tus nqi) rau ib pob. Qhov no tej zaum yuav yog vim li cas thiaj li muaj ntau yam kev zoo nkauj, suav nrog Birchbox, xa cov khoom siv me me xwb (los yog cov khoom sib xyaw ntawm cov qauv- thiab cov khoom siv li niaj zaus) ntawm qhov txaus nyiam, hnav elixirs. Cov tub lag luam yuav tsum xyuas kom meej tias lawv muaj cov khoom txaus hauv Tshuag yog tias tus qauv ua rau muaj kev xav tau siab, thiab lawv yuav tsum muaj cov ntaub ntawv khaws cia rau hauv qhov chaw los ntsuas cov lus teb rau ntau yam qauv.

Txawm tias Cactus Kev Koom Tes tuaj yeem ua rau ntawm taw tes

Cov khw muag khoom paub tias cov khoom uas lawv cov neeg yuav khoom yuav nyuaj rau kwv yees; dab tsi tshwm sim hauv txhua tsev neeg tuaj yeem hloov pauv sai, ua tsaug rau kev hloov haujlwm, kev ua haujlwm hauv tsev kawm ntawv, theem me nyuam yaus (thiab neeg laus) thiab kev xav. Ib tus poj niam keto-dieting nyob rau hauv perimenopause tej zaum yuav muaj qhov xav tsis thoob Jeni lub ice cream. Ib tug tub hluas tuaj yeem tsis kam siv rab chais hauv khw muag khoom.

Dab tsi tseem ceeb yog tias thaum qhov nyiaj txiag nruab nrab ntawm tsev neeg nyob rau hauv hom xaiv thiab xaiv, cov kev xaiv raug xaiv vim yog vim li cas. Nws tsis yog lub rooj zaum suab paj nruag. Kev tso npe, tsis hais txog ntawm cov khoom, yuav tsum ua thaum lub sijhawm zoo ib yam li nws xav tau thaum lub sijhawm nyuaj.