Kev tsis sib haum xeeb tshwm sim dhau ntawm Amazon kev siv cov ntaub ntawv kom haum nws qhov kev poob qis

Tus 800-phaus gorilla uas yog AmazonAMZN
.com pom nws tus kheej tawm los ntawm kev thab plaub hauv tuam txhab thaum nws cov ntawv ntiag tug pab pawg pom cov khoom lag luam me thiab loj hlob thiab tom qab ntawd tsim cov khoom lag luam uas nws muag ntawm cov luv nqi ntau. Qhov kev coj ua tau ua rau kev hu xov tooj tsis zoo los ntawm cov npe uas nws tau luam tawm thiab tau txais kev mloog ntawm cov nom tswv thiab cov neeg tswj hwm uas xav tias cov khw muag khoom, kev thauj mus los thiab thev naus laus zis loj tau hla txoj kab kev tiv thaiv kev tiv thaiv.

CNBC qhia txog qhov kev paub dhau los ntawm Peak Design, tus neeg muag khoom ntawm lub hnab koob yees duab thiab cov khoom siv uas ua rau feem ntau ntawm nws qhov muag ntawm Amazon lub platform. Peak pom tias nws cov khoom nrov tshaj plaws, Lub Hnab Txhua Hnub Sling, muaj kev sib tw hauv daim ntawv ntawm AmazonBasics hnab uas siv tib lub npe.

"Lawv tau theej cov duab dav dav, lawv theej cov ntsiab lus nkag, lawv theej cov xim hluav taws xob, thiab lawv tau theej cov ntawv cim trapezoidal," Peak CEO Peter Dering hais. CNBC. "Tab sis tsis muaj cov ntsiab lus zoo uas ua rau lub hnab Peak Design yog cov khoom uas lawv tuaj yeem nqa tau vim tias cov khoom siv siv zog ntau dua thiab raug nqi."

Nyob rau hauv ib tug kev sib tham hauv online lub lim tiam dhau los no, qee tus kws tshaj lij ntawm cov RetailWire BrainTrust pom Amazon tus kheej daim ntawv xav tau, lossis nws cov kev tshoov siab, raws li niaj hnub rau kev lag luam.

"Tau los ntawm cov chav ua piv txwv ntawm ib lub khw muag khoom nrog rau cov ntawv sau npe ntiag tug thiab koj yuav pom ntau yam khoom los ntawm ntau hom khoom sib txawv," sau Gary Sankary, khw muag khoom lag luam zoo ntawm Esri. "Lawv siv cov khoom no los txhawb thiab tsim lawv tus kheej cov khoom. Amazon yeej tsis txawv. Kuv ntseeg tias, qhov no, lawv raug hu tawm tsis ncaj ncees los ntawm cov neeg uas tsis nkag siab tias kev lag luam ntiag tug ua haujlwm li cas. "

Ib txhia ntawm RetailWire cov pawg kws tshaj lij, txawm li cas los xij, tau sau tseg qhov sib txawv ntawm qhov ntsuas thiab ua tiav.

"Qhov txawv ntawm Amazon tab tom ua dab tsi thiab cov khw muag khoom tau ua li cas rau xyoo (tsim cov khoom lag luam ntiag tug zoo ib yam li lwm tus neeg muag khoom zoo tshaj plaws, cia siab tias tsis hla cov cuab yeej cuab tam) yog Amazon muaj lossis tswj cov ntaub ntawv ntau," sau Dick Seesel, tus thawj coj ntawm Retailing In Focus. "Thaum lwm lub npe siv AWS lossis ua lag luam lawv cov khoom ntawm Amazon.com, lawv tab tom muab cov ntaub ntawv muag rau Amazon txawm tias lawv xav ua lossis tsis ua. Nws yog ib txoj kab zoo ntawm 'cov khw muag khoom ib txwm ua qhov no' thiab kev ua lag luam tsis ncaj ncees. "

Rau lwm tus, txoj kab tau raug hla.

“Kuv yuav qw nrov npaum li cas FOUL PLAY…?!” sau Jeff Sward, CEO ntawm Merchandising Metrics. "Nws yog ib yam rau tus neeg yuav khoom los ua kev sib tw tshawb fawb hauv kev lag luam qhib, trolling khw, khw thiab cov vev xaib kom pom tias qhov kev sib tw ua dab tsi. Nws yog tus cwj pwm txawv kiag li thaum Amazon paub txog kev muag khoom thiab rov qab tus cwj pwm ntawm SKU qib. Nws yog despicable cwj pwm. Ua rau kuv xav kom tsis txhob yuav Amazon cov khoom ntiag tug daim ntawv lo - puas tau - nyob rau txhua qhov xwm txheej. Kev xav ntxiv uas tsis tau luam tawm. "

"Hais tias nws ib txwm tshwm sim yog kev thuam rau txhua tus neeg uas tau muaj lawv txoj kev noj qab haus huv cuam tshuam los ntawm cov tuam txhab loj tsoo lawv txoj haujlwm hnyav," Georganne Bender, tus thawj coj ntawm Kizer & Bender Hais lus. "Kev pirating ntawm kev tsim qauv xav tau kev saib xyuas ntau dua thiab muaj kev tswj hwm zoo dua."

Amazon lub hnab, uas muag ntawm ib feem ntawm Peak tus nqi $ 90, coj Mr. Dering thiab tuam txhab los tsim cov yeeb yaj kiab thawb rov qab hauv YouTube.

"Qhov no yog Txhua Hnub Sling los ntawm Peak Tsim thiab qhov no yog Txhua Hnub Sling los ntawm AmazonBasics," hais tias tus yees duab piav qhia. "Nws zoo li tsis txaus ntseeg zoo li Peak Tsim Txhua Hnub Sling, tab sis koj tsis tas yuav them rau tag nrho cov tsis xav tau lub tswb thiab xuav zoo li xyoo ntawm kev tshawb fawb thiab kev tsim kho, siv cov ntaub ntawv bluesign pom zoo, lub neej lav, cov neeg ua haujlwm them nyiaj ncaj ncees thiab tag nrho cov pa roj carbon monoxide. . Hloov chaw koj tsuas yog tau txais lub hnab tsim los ntawm pab pawg tawg ntawm AmazonBasics department. "

Thiab txawm hais tias qhov kev tawm tsam video yog ib feem ntawm kev khawb ntawm Amazon qhov kev coj ua, rau qee tus tswvcuab BrainTrust nws tsuas yog txoj cai txav los ntawm Peak Design hauv kev ua si uas txhua tus neeg ua si los ntawm txoj cai.

"Amazon tsis yog tshiab rau qhov kev ua si theej - nws tau mus rau ntau xyoo hauv khw muag khoom," sau Jeff Weidauer, tus thawj coj ntawm SSR Retail. "Txhua tus neeg muag khoom ua tau zoo yuav tau nrog nws. Peak Design tau ua txoj haujlwm zoo ntawm kev taw qhia qhov sib txawv, thiab rau Peak tus neeg siv khoom tseem ceeb, cov kev sib txawv no yuav muaj teeb meem. Rau cov neeg uas yuav Amazon knock-off, lawv zoo li yuav tsis yog tus neeg siv khoom Peak lawm. "

"Raws li tib neeg tsis xav lees nws, Amazon tsis ua dab tsi tshiab, lossis kev ua phem," sau Natalie Walkley, tus thawj coj ntawm Korber & Enspire Commerce OMS. "Txawm hais tias nws yuav tsum ntxhov siab rau cov tuam txhab lag luam. Ua tsaug rau Peak Tsim rau kev lom zem ntawm nws thiab ua yeeb yaj kiab lom zem. Tab sis kuv yuav sib cav tias leej twg xav tau ib lub hnab $ 30 tsis yog tib cov neeg tuaj saib raws li cov neeg yuav ib lub hnab $ 90, yog li kuv qhov kev kwv yees yog qhov cuam tshuam tsawg kawg rau lawv cov neeg tuaj saib. "