Cov ntsiab lus ntawm Ib Tsev Neeg Zoo Tshaj Plaws yog ib qho khoom muaj nqis heev niaj hnub no

Los ntawm Marc Berman

Kev lom zem ntshiab, kev khiav tawm zoo, muab rov qab thiab tsev neeg qhov teeb meem. Thaum koj mus rau hauv chav tsev ntawm TV keeb kwm, Niam nyob hauv chav ua noj, zoo kawg nkaus style, kho dawb dab tshos-ua hauj lwm Dad nws noj hmo ib yam li ib tug ntawm lawv cov me nyuam precocious nrhiav nws cov lus qhia. Txhua qhov kev sib tw uas yuav tshwm sim tau zoo, thiab zoo siab, xaus los ntawm qhov kawg. Kev txhaum yeej tsis tau them. Cov kws kho mob hu tsev. Cov kws lij choj yeej tsis poob ib rooj plaub. Txhua tus zoo li nqa lub suab. Kev tshaj tawm nyob ntawm ib qho kev ua yeeb yam lossis ib qho kev lom zem uas muaj ntau yam. Thiab lo lus telethon - ib qho kev lig kev cai hauv Asmeskas uas tau hloov kho thoob ntiaj teb kom tau txais txiaj ntsig ntau lub koom haum - tau los ua ib feem ntawm txhua hnub vernacular.

Neal Sabin, Tus Lwm Thawj Coj, Weigel Broadcasting tau hais tias "Tib neeg saib rau kev xav, thiab tshwj xeeb tshaj yog TV classic, kom dim ntawm lub ntiaj teb vwm uas peb nyob niaj hnub no," "Peb muab cov kev ua haujlwm zoo hauv ntau pawg uas nthuav tawm nrog kev hwm rau cov neeg saib thiab cov tshaj tawm."

Sabin saib xyuas MeTV, Kaum Ob Hlis Ntuj, Heroes & Icons, Movies!, Pib thiab Dab Neeg networks.

Nws tau hais tias "Nws ua rau peb nco txog qhov peb pom tau yooj yim dua, lub sijhawm zoo siab dua hauv peb lub neej," nws hais. "Nyob hauv lub ntiaj teb uas muaj ntau yam tsis paub, nws muaj kev nplij siab los siv sijhawm nrog Gilligan, Perry Mason thiab Andy Griffith. Peb txhua tus ntawm qee lub sijhawm xav tau kev rov hais dua nrog cov ntsiab lus uas xav tias muaj kev nyab xeeb thiab tsev neeg nyiam. "

Tsev Neeg Matters - Yav dhau los thiab tam sim no

Tsis yog txhua qhov kev pab cuam hauv tsev neeg uas tau nthuav tawm yuav poob rau hauv "classic TV" kaus. Ob qhov kev sib txuas ua haujlwm ntev uas tau qhia txog lub tswvyim - ABC's dub-ish thiab NBC's Nov Yog Peb — tsis ntev los no xaus. Kev ua si qhia tau ntau dua nyob rau hauv primetime dua li lawv tau nyob rau hauv kaum xyoo. Txhua xyoo khoom plig qhia ua kev zoo siab rau qhov zoo tshaj plaws ntawm qhov zoo tshaj plaws, ua piv txwv txog kev sib koom siab. Kev lig kev cai zoo li Lub Macy's Thanksgiving Day Parade thiab Hollywood Christmas Parade, tom kawg tsim los ntawm Associated Television International (ATI), yog programming kab lig kev cai. Thiab cov xov tooj sib txuas xws li Hallmark Channel, UPtv, INSP thiab Great American Family, tsis hais txog lub tuam txhab tsim khoom thiab kev lom zem xws li ATI, txhawb nqa cov ntsiab lus hauv tsev neeg.

Lisa Hamilton Daly, Tus Lwm Thawj Coj Thawj Coj, Programming, Crown Media tau sau tseg tias "Peb xav kom peb qhia txhua tus neeg zaj dab neeg - kev phooj ywg, kev hlub thiab kev zoo siab - tag nrho cov uas xav txog lub ntiaj teb uas peb nyob hauv. "Thiab peb tsis xav tias yuav tsum tau sensationalize dab tsi los nyiam cov neeg saib ntxiv."

Hamilton saib xyuas cov programming rau Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, thiab Hallmark Movies Tam sim no tso npe VOD kev pabcuam.

"Peb lub hom phiaj yog kev lom zem, thiab ua li ntawd nyob rau hauv lub siab thiab kev hwm," nws hais. "Tag nrho thaum nyob twj ywm rau peb cov poj niam-centric hom."

Bill Abbott, yav tas los nrog Crown Media thiab tam sim no Thawj Tswj Hwm thiab CEO ntawm GAC Media, hais txog lub peev xwm los sawv cev hauv tsev neeg lub hom phiaj raws li kev txhawb siab.

"Tsis muaj ntau cov ntsiab lus zoo li qhov no tawm, nws yooj yim dua los ua inroads hauv pawg no es tsis txhob sim tsim cov tshiab Txoj kev tuag, lossis ib yam dab tsi hauv qhov chaw duab ntau dua, "nws hais. "Thaum koj sim ua kom nws nyob rau hauv lub ntiaj teb cov ntsiab lus uas txhua tus neeg tsim khoom zoo ib yam, koj yuav tsum nrhiav kev tawm tsam los tsim koj lub hom phiaj. Ntawm no, nws tsuas yog ua raws li, ntseeg tau, thiab vam khom tau. "

Qhov tau hais tias, tsis yog txhua tus tsim khoom lossis cov chaw tsim khoom muaj lub siab tib yam li Hallmark, UPtv, GAC Family, INSP, ATI lossis MeTV.

Tim Winter, Thawj Tswj Hwm ntawm Niam Txiv TV thiab Media Council (PTMC tau sau tseg tias "Muaj kev tsis ncaj ncees los ntawm tsev neeg cov kev pab cuam," tab sis, yog tias koj saib rov qab los ntawm keeb kwm ntawm qee qhov kev lom zem muaj txiaj ntsig zoo tshaj plaws, lawv yuav luag. ib txwm ua yeeb yaj kiab thiab TV series, lossis lwm yam kev lom zem franchises, uas tag nrho tsev neeg tuaj yeem saib thiab txaus siab ua ke, "

PTMC yog tus neeg tawm tswv yim rau lub luag haujlwm hauv tsev neeg cov ntsiab lus thoob plaws txhua qhov kev tshaj tawm xov xwm, thiab rau cov neeg tshaj tawm yuav tsum tau lav ris rau hom kev pab cuam hauv TV uas lawv txhawb nqa.

Nws tau hais tias "Sadly, nws tseem tsis zoo los tsim cov qauv no," nws hais. "Txawm tias cov khoom niaj hnub no uas suav tias yog tsev neeg nyiam muaj ntau dua kev sib deev, kev ua phem thiab hais lus phem uas kuv xav tias nws yuav tsum tau, lossis xav tau. Nws yooj yim dua los ua tus "nws" lossis tus neeg tsis sib haum xeeb - tus neeg uas rub lub hnab ntawv; tsis tsuas yog thawb nws, tab sis shreds nws. Cov no yog cov neeg ua koob tsheej. "

"Yog hais tias qhov kev ua yeeb yam yog qhov txaus ntshai thiab ntshav thiab muaj kev tsis sib haum xeeb, cov xov xwm npog nws. Nws dhau los ua lub siab rau txhua tus, "said Robert Russo, Thawj Tswj Hwm thiab CEO ntawm RNR Media Consulting. "Qhia tau tias yog tsev neeg lom zem lom zem sib ntaus sib tua rau kev mloog los ntawm xov xwm tsuas yog vim tsis muaj txiaj ntsig poob siab. Koj feem ntau muaj ib yam dab tsi vwm kom tau txais kev mloog, uas rau tsev neeg-themed qhov hluav taws xob tuaj yeem cuam tshuam lub hom. "

David McKenzie los ntawm ATI hais txog tam sim no "kev kub ntxhov loj hauv peb lub tebchaws uas tib neeg xav tau kev cia siab thiab tej yam uas txhawb nqa."

Nws tau hais tias "Tam sim no muaj ntau yam tsis zoo uas tshwm sim nyob rau ntawd," nws hais. "Raws li cov tshaj tawm xov xwm, peb yuav tsum ua lub luag haujlwm thiab nug peb tus kheej seb peb xav tau dab tsi los muab rau peb cov neeg tuaj saib. Tsis txhob tua ntau dua thiab ua phem ntxiv, peb xav tau luag. Peb xav tau kev zoo siab. Thiab peb yuav tsum txhawb lub zej zog ntsuj plig. "

McKenzie yog tus tsim khoom plig Emmy Award thiab tus thawj tswj hwm ntawm Los Angeles-based ATI, uas ua kev zoo siab rau nws 40 xyoo.th hnub tseem ceeb uas yog tus muab cov ntsiab lus qub thaum Lub Ib Hlis Ntuj tas los.

Nws tau hais tias "Nrog kev ntxhov siab ntau hauv ntiaj teb, tsis muaj txiaj ntsig tsuas yog hais txog kev ua phem thiab txhua yam tsis zoo," nws hais. "Raws li cov neeg tsim cov ntsiab lus, peb yuav tsum ua ib qho kev sib koom ua ke thiab muab hom kev ua haujlwm uas lom zem thiab txhawb nqa."

Programming Uas Uplifts

Ntxiv rau nws cov slate ntawm kev teem caij tsis tu ncua rau tsev neeg-phooj ywg programming (xws li Masters ntawm Illusion thiab Lub ntiaj teb cov tsiaj txhu lom zem tshaj plaws, thiab txhua xyoo Hollywood Christmas Parade thiab Hnub Nyoog Emmy Awards), ATI kuj tsim cov ntaub ntawv ua yeeb yaj kiab (ib qho, Ntshai Ntawm Peb, yog nyob rau hauv ntau lawm rau ib tug thib ob zaj duab xis sau txog qhov txuas ntxiv ntawm kev tawm tsam Semitism hauv ntiaj teb). Nws kuj tau tshaj tawm ob qhov tshwj xeeb tshiab uas tau teem tseg rau xyoo no - Leej twg yog Leej Twg ntawm Ntiaj Teb Muab thiab Family Film Awards.

Hosted los ntawm Dean Cain thiab debuting ntawm Popstar! TV hnub Monday, Lub Yim Hli 1, Leej twg yog Leej Twg ntawm Ntiaj Teb Muab accentuates lub ntsej muag tom qab pub dawb. Tshwj xeeb tshaj yog, cov tib neeg - cov neeg muaj koob muaj npe, cov neeg pab nyiaj txiag thiab cov neeg niaj hnub - uas tab tom nrhiav txoj hauv kev los ua qhov sib txawv.

"Nws ua rau koj xav tias zoo muab, uas yog lub ntsiab lus hauv qab Leej twg yog Leej Twg ntawm Ntiaj Teb Muab", sau tseg ATI's McKenzie. "Ib qho ntawm cov dab neeg uas peb nthuav tawm yog hais txog tus poj niam Suav npe hu ua Ma Xiaoqiu, uas pib los ntawm tsis muaj dab tsi thiab tau tsim ntau yam rau ntau tus neeg thoob ntiaj teb. Hloov chaw ntawm kev faib thiab kev ua phem, uas yog ib txwm muaj tam sim no, qhov no yog poj niam uas koom ua ke tib neeg thiab sib zog ua kom muaj qhov sib txawv zoo. "

Ma Xiaoqiu, uas yog tus thawj tswj hwm ntawm Lub 24th American Family Film Awards, yog tus tsim tus kheej billionaire, ua lag luam, philanthropist, educator, innovator, thiab ua yeeb yam.

"Ma Xiaoqiu xav nqa ib qho version ntawm cov Family Film Awards rau Tuam Tshoj ib yam nkaus vim nws ntseeg tias txhua lub tebchaws muaj txiaj ntsig ntawm tsev neeg, lossis tsawg kawg yuav tsum, "McKenzie ntxiv. “Nws tsav tsheb thiab nws lub siab tawv ua piv txwv tus ntsuj plig tom qab qhov tshwj xeeb no. Peb txhua tus tuaj yeem kawm tau los ntawm nws. "

Hosted los ntawm Dean Cain thiab slated rau plaub lub hlis twg, Family Film txeeb Kev qhuas zoo tshaj plaws hauv kev ua yeeb yaj kiab hauv tsev neeg thiab tam sim no suav nrog cov npe los ntawm cov tebchaws dhau Tebchaws Meskas thiab Tuam Tshoj. Nws tseem yuav muaj nyob rau hauv lub float nyob rau hauv lub 90th Xyoo Hollywood Christmas Parade lub caij so no, uas txhawb nqa Marine Cov Khoom Ua Si rau Tots thiab lawv lub hom phiaj hauv kev pab cov menyuam yaus thiab lawv tsev neeg tsis muaj kev txom nyem.

"Muaj tseeb tias muaj kev lag luam loj rau cov ntsiab lus meej," sau tseg Lub PTMC's Tim Winter. "Muaj ntau tus neeg uas tsim cov khoom hauv Hollywood vam khom ntawm cov duab ua phem, hais lus phem thiab/lossis cov ntsiab lus hais txog kev sib deev kom ua rau cov programming hauv lawv ob lub qhov muag nthuav thiab lom zem ntau dua. Tab sis tseem muaj qhov kev thov rau cov ntsiab lus uas xav tias muaj kev nyab xeeb dua thiab muaj kev tshoov siab ntau dua, thiab GAC Tsev Neeg thiab Angel Studios hauv Utah yog ob qho piv txwv tsis ntev los no ntawm kev ua haujlwm peb tab tom ua. "

ATI's David McKenzie tau hais tias "Muaj ntau cov neeg uas haus cov ntsiab lus tsaus, uas tsis zoo li yuav hloov tau sai sai no," said ATI's David McKenzie. "Tab sis thaum kuv rov qab saib kuv txoj haujlwm, kuv xav kom kuv tsev neeg txaus siab rau yam kuv tau tsim ua qhov txawv. Shocks muag, tab sis kev tshoov siab endures. Thiab nws ib txwm yuav. "

Tau qhov twg los: https://www.forbes.com/sites/marcberman1/2022/07/19/hope-and-inspiration-content-of-a-family-friendly-nature-is-a-particularly-valuable-asset- hnub no/