Cov neeg siv khoom tau txiav rov qab rau kev siv nyiaj hauv tsev noj mov, tab sis CEOs hais tias tsis yog txhua txoj saw hlau cuam tshuam

Qee lub tsev noj mov tau tshaj tawm txog kev muag khoom tsis muaj zog lossis kev lag luam poob qis hauv lub quarter thib ob, qhia tias cov neeg noj mov tau txiav rov qab noj mov kom txuag tau nyiaj.

Tab sis CEOs tau faib rau cov neeg siv khoom tus cwj pwm hloov pauv li cas thiab seb nws puas cuam tshuam rau lawv cov tuam txhab.

McDonald lub Chris Kempczinski thiab Chipotle Mexican Grill Cov Brian Niccol yog cov uas tau hais rau cov tub ua lag luam ntawd Cov neeg tau txais txiaj ntsig tsawg tau siv nyiaj tsawg ntawm lawv qhov chaw, thaum cov neeg tau nyiaj ntau dua tuaj xyuas ntau zaus. Lwm tus thawj coj, zoo li Starbucks ' Howard Schultz thiab Bloomin 'Hloov' David Deno, hais tias lawv tsis tau pom lawv cov neeg siv khoom rub rov qab.

Cov kev soj ntsuam sib xyaw ua ke tuaj raws li cov tuam txhab hauv tsev noj mov nce nqi zaub mov kom dhau cov nqi siab dua rau cov khoom xyaw thiab kev ua haujlwm. Tus nqi rau cov zaub mov noj nyob deb ntawm tsev tau nce 7.7% hauv 12 lub hlis xaus rau lub Rau Hli, raws li Bureau of Labor Statistics. Tib neeg kuj tau them nyiaj ntau dua rau cov khoom tsim nyog xws li roj, ntawv tso quav thiab khoom noj khoom haus, ua rau muaj kev txhawj xeeb txog qhov muaj feem cuam tshuam txog kev lag luam.

Keeb kwm, pricier ceev-xws li thiab zaum-tus kheej lub tsev noj mov chains feem ntau pom kev muag khoom tsis zoo thaum lub sij hawm qeeb thaum tib neeg xaiv nyob hauv tsev lossis ntim lawv cov pluas su. Cov khoom noj ceev yog qhov ua tau zoo tshaj plaws hauv khw noj mov thaum tib neeg pauv mus rau cov zaub mov pheej yig dua thaum saib xyuas lawv tus kheej.

Cov lus qhia ntxiv txog yuav ua li cas noj zaub mov yuav hloov pauv nyob rau hauv khw lub lim tiam tom ntej, thaum cov saw zaub xam lav Qab zib, Applebee tus tswv Dine Brands thiab Dutch Bros Kas fes qhia cov nyiaj khwv tau.

Nov yog cov tuam txhab noj mov tau hais txog tam sim no.

Cov khw noj mov International, uas yog tus tswv Burger King, Tim Hortons thiab Popeyes, tau hais tias nws tseem tsis tau pom cov kev hloov pauv tseem ceeb hauv cov neeg siv khoom noj. Tab sis CEO Jose Cil tau hais tias muaj me ntsis uptick nyob rau hauv cov neeg noj mov txhiv cov ntawv daim coupon thiab loyalty program khoom plig.

"Nws qhia tias tib neeg tab tom nrhiav tus nqi zoo rau cov nyiaj," Cil hais rau CNBC.

Ua Npauj Npaim Lub lim tiam no tau tshaj tawm cov khw muag khoom qis dua hauv Asmeskas rau nws cov KFC thiab Pizza Hut chains hauv nws lub quarter thib ob, txawm tias daim duab tau nce ntawm Taco Bell. CEO David Gibbs hais rau cov tub ua lag luam tias cov neeg siv khoom thoob ntiaj teb zoo li ceev faj thiab tias cov neeg tau nyiaj tsawg hauv Asmeskas tau rub rov qab siv nyiaj ntau dua.

Tab sis Gibbs kuj ceeb toom tias nws yog nyuaj rau generalize txog lub xeev ntawm cov neeg siv khoom. Nws tau sau tseg txog ntau yam cuam tshuam rau tus cwj pwm, suav nrog kev nce nqi, tsis muaj kev txheeb xyuas xyoo tas los, cov neeg ua haujlwm hauv tsev thiab cov neeg tawm mus dua tom qab muaj kev sib kis.

Nws tau hais tias "Qhov no yog ib qho chaw nyuaj tshaj plaws uas peb tau pom hauv peb txoj kev lag luam," nws hais.

Chuy's Tex-Mex, uas muaj qhov chaw nyob hauv 17 lub xeev, hais tias nws tau pom qhov dav-raws li cov neeg siv khoom qeeb uas tsis tuaj yeem faib los ntawm cov nyiaj tau los. Lub rooj noj mov tsis tu ncua kuj tau cem cov ntaub ntawv-siab kub hauv Texas, uas cuam tshuam cov neeg noj mov los ntawm kev zaum sab nraud, qhov chaw uas lawv nyiam haus cawv ntau dua.

Starbucks 'Schultz tau tshaj tawm tias lub tuam txhab tsis tau pom cov neeg haus kas fes txo lawv cov kev siv nyiaj. Nws chalked nws mus txog cov saw hlau tus nqi zog thiab muaj zog cov neeg siv khoom loyalty. Starbucks tau tshaj tawm txog 1% kev lag luam loj hlob hauv North America rau nws cov nyiaj txiag peb lub hlis twg.

Qee lub tuam txhab khw noj mov tau tsom mus rau kev ua kom tus nqi qis dua los kos rau hauv cov neeg siv khoom thiab tau txais kev sib koom ua lag luam los ntawm kev sib tw. Piv txwv li, Outback Steakhouse tus tswv Bloomin 'Brands tau hais tias nws txiav txim siab tsis nce nws cov nqi los cuam tshuam kev nce nqi tag nrho. Hloov chaw, nws cov nqi zaub mov tau nce 5.8% hauv lub quarter thib ob.

Yog li ntawd, lub tuam txhab tau hais tias nws tsis tau pom cov neeg noj mov rub rov qab los ntawm kev siv nyiaj.

"Peb tsis pom cov neeg siv khoom tswj hwm lawv cov tshev ntawm lub sijhawm no," Bloomin's Deno tau hais rau hnub Tuesday. "Qhov tseeb, hauv qee yam ntawm peb cov npe, peb pom kev lag luam txuas ntxiv."

Txhawm rau txo qis kev nce nqi, Bloomin 'tau rub rov qab los ntawm cov nyiaj cheb thiab kev txwv lub sijhawm thiab tsom mus rau kev txiav cov nqi lwm qhov. Outback txoj kev tsheb poob qis piv nrog 2019 qib.

Texas Roadhouse tau hais tias nws cov neeg siv khoom tau pauv mus rau cov steaks loj dua thaum nws lub quarter thib ob. CFO Tony Robinson tau hais tias kev muag cawv tau qaug zog me ntsis tab sis tseem tsis tau muaj kev hloov pauv hauv kev xaj khoom noj.