Kev xav tau ntawm cov neeg siv khoom muaj zog, tab sis cov neeg yuav khoom xav tias yuav txo qis dua?

Nrog rau txhua qhov kev sib tw cov khw muag khoom ntsib lub caij so so - kev nce nqi thiab cov khoom lag luam glut topping cov npe - ntawm no yog qhov tsis zoo uas kuv tsis tau ntsib. Tus thawj coj ntawm lub khw muag khoom tau sib koom rau lwm hnub uas nws lub tuam txhab nrhiav tsis tau cov neeg ua haujlwm txaus los ua kom qee lub khw muag khoom qhib rau tag nrho lawv cov sijhawm tshaj tawm.

Qhov no yog qhov mob taub hau loj tab sis, txawm tias yog cov neeg ua haujlwm luv luv, tus thawj coj no tau tshaj tawm, "Peb tseem ua peb tus lej muag." Thiab nrog cov neeg ua haujlwm sib tw, nws hais tias, "Peb tseem yuav ua peb tus lej."

Txawm hais tias nws tsuas yog ib qho lus piav qhia hauv hiav txwv ntawm cov ntaub ntawv cov ntsiab lus, lub tuam txhab kev paub zoo li ua raws li ob peb qhov kev tshawb pom tseem ceeb ntawm qhov kev tshawb fawb First Insight tsis ntev los no: Ze li ntawm 80% ntawm cov neeg yuav khoom pov npav tau hais tias lawv yuav them tus nqi tag nrho rau qee yam "yog tias lawv nyiam nws tiag."

Ntawm qhov tod tes, thaum nws los txog rau kev tshaj tawm, 70% ntawm cov neeg teb hais tias lawv tab tom nrhiav kev txo qis tsawg kawg nkaus txog li 30% ua ntej cog lus rau kev yuav khoom.

Qhov ntawd yog qhov nce ntxiv ntawm cov txiaj ntsig ntawm qhov kev tshawb fawb zoo sib xws tau ua ob xyoos dhau los, thaum cov khoom muag tau lean, thiab cov neeg siv cov hnab nyiaj tau rog nrog tsoomfwv cov nyiaj txhawb nqa.

Ua ke, cov ntaub ntawv qhia tias qhov kev thov muaj zog, tab sis cov neeg yuav khoom tau tiv thaiv lawv cov thawj koom ruam yav tom ntej, kev sib tw toj roob hauv pes uas ua rau muaj kev ntseeg siab ntawm nws nraub qaum. Kev sab laj loj McKinsey & Co. tsis ntev los no tau tshaj tawm tias cov neeg siv khoom tau "pib coj tus cwj pwm kom muaj nuj nqis ntau dua."

McKinsey hais tias nws Consumer Pulse survey pom tias, "ntau tus neeg siv khoom hauv Asmeskas tau tshaj tawm hloov cov npe thiab cov khw muag khoom hauv xyoo 2022 dua li txhua lub sijhawm txij li kev sib kis tau pib, thiab lawv feem ntau hais tias lawv npaj siab yuav hloov pauv, feem ntau yog nrhiav tus nqi qis dua." Kwv yees li ib feem peb ntawm cov neeg tau txais kev pom zoo tau hais tias lawv tau hloov mus rau cov khoom ntiag tug.

Dab tsi yog muab kev ntseeg siab rau cov neeg siv khoom tib lub sijhawm raws li kev sib tham loj zuj zus ntawm doomsayers tau kwv yees kev lag luam nyiaj txiag xyoo tom ntej thiab Tsoom Fwv Teb Chaws Reserve khaws cov paj laum? Raws li ib tug tsis ntev los no CNN tsab ntawv ceeb toomCov kws tshuaj ntsuam ntawm Wells Fargo tau pom,

"Txoj cai tswjfwm nyiaj txiag ua haujlwm nrog kev lag luam, tab sis nyob rau theem pib no, cov neeg siv khoom siv nyiaj ntau dua lossis tsawg dua tsis muaj kev cuam tshuam los ntawm kev nce nqi siab thiab tus nqi nce siab xav kom tau txais cov nqi tswj."

Cov neeg siv khoom lag luam loj tshaj plaws tshwm sim ua haujlwm ntawm tib qhov kev xav thaum nws los txog rau cov tswv yim nqi. Reuters tsis ntev los no tau tshaj tawm tias cov tuam txhab xws li Hasbro thiab Colgate-Palmolive tau tiv thaiv lawv cov paj laum los ntawm kev teeb tsa tus nqi qis tshaj ntawm lawv cov khoom.

Jack Gale, tus thawj tswj hwm ntawm PriceSpider tau hais rau Reuters tias "Peb tab tom pom cov khoom siv (cov plag tsev no) uas tsis muaj, xws li zaub mov thiab dej haus," Gale tau hais tias txij li xyoo 2018 PriceSpider tau pom 120% kev loj hlob ntawm xyoo dhau los hauv cov naj npawb ntawm cov khoom lag luam tsim cov nqi pem teb.

Tag nrho cov no qhia tau hais tias cov khw muag khoom muaj txiaj ntsig nrog tus nqi ntau dua li lawv paub.

Ib daim ntawv tshaj tawm tsis ntev los no ntawm lub vev xaib xov xwm kev lag luam RetailDive.com hais txog Accenture daim ntawv ntsuam xyuas ntawm cov thawj coj uas pom tias yuav luag txhua tus tau nce lawv cov haujlwm tshaj tawm ua ib feem ntawm lawv cov phiaj xwm hnub so. Cov xov xwm zoo, tej zaum: kev txo qis qis tuaj yeem ua rau cov nyiaj tau los los ntawm kev ntxias cov neeg siv khoom kom yuav ntau dua, tab sis lawv yuav tsis tsim nyog nyob rau qee kis. Mixed signals kom paub meej.