Siv cov khoom siv hluav taws xob. Lawv cov lag luam zoo li tuav tau zoo dua thaum muaj kev lag luam vim tias tib neeg yuav mus yuav khoom noj thiab lwm yam khoom siv txawm tias lawv txiav rov qab, zoo, txhua yam ntxiv. Qhov ntawd yog ib qho laj thawj uas
Txawm li cas los xij
Campbell Soup
(CPB) tau nce 9.7% xyoo no,
Keurig Dr Npauj
(KDP) tau nce 0.8% thiab
Tso Tsheb Hlau Coca-Cola
(KO) tau nce siab 0.6%,
Spectrum Hom Hom Holdings
(SPB) tau poob 54%,
Coty
(COTY) tau poob 27%, thiab
Newell Hom
(NWL) tau poob 25%. Kom meej meej, qee cov khoom lag luam staples muaj kev nyab xeeb dua li lwm tus.
Tab sis lawv puas yuav nyob li ntawd? Kev poob nyiaj txiag yuav nyob ntawm nws txoj kev, tab sis nws yuav yog ib qho kev sib txawv ntawm kev poob qis dua li cov uas tau ntsib hauv xyoo 2001 thiab 2008 vim tias niaj hnub no muaj kev nce nqi siab.
Qhov ntawd txhais tau hais tias cov tub ua lag luam yuav tsum tau tsom mus rau cov tuam txhab uas muaj nqi zog thiab zam cov khoom lag luam uas tuaj yeem hloov pauv nrog cov khoom pheej yig dua lossis cov neeg siv khoom tuaj yeem txiav tawm, sau RBC tus kws tshuaj ntsuam Nik Modi. Cov pab pawg tom kawg suav nrog
Altria Group
(MO), uas muaj "kev cuam tshuam rau cov neeg tau txais txiaj ntsig qis," thiab cov tuam txhab uas tuaj yeem hloov tau yooj yim nrog cov ntawv ntiag tug, xws li
Kimberly-Clark
(KMB)-koj tsis tas yuav Kleenex cov ntaub so ntswg-
Clorox
(CLX)—muaj lwm txoj hauv kev zoo siab lub hnab khib nyiab—thiab Campbell Soup.
Hloov chaw, Modi pom zoo kom tsom mus rau cov tuam txhab uas tsis muaj kev hem thawj los ntawm cov kev xaiv ntiag tug, muaj cov nqi tswj tau, thiab tsis tso siab rau cov neeg yuav khoom tau nyiaj tsawg. Nws kuj tseem pab yog tias lawv "tau nqis peev hauv lawv txoj kev lag luam los txhim kho cov txheej txheem kev lag luam uas ua rau muaj kev lag luam zoo ... Coca-Cola, Coty, Keurig, thiab
Constellation Hom
(STZ) yog cov khoom lag luam uas haum rau daim nqi.
Constellation zoo nkaus li ntxim nyiam. Tus Corona npias importer tsis tshua tsom rau cov cawv hnub no, thiab nws yeej tsis tau caum qhov nyuaj-seltzer fad, zoo li tau ua.
Boston Npias
(SAM), uas tau poob 35% xyoo no. Ntawm 20 lub sij hawm 12-hli tom ntej cov nyiaj tau los, cov khoom lag luam tsis pheej yig, tab sis nws tau ua lag luam me ntsis qis dua nws qhov nruab nrab tsib xyoos ntawm 21 zaug. Kev thov rau npias tseem muaj zog, ib yam nkaus.
Ib yam li qhov tseem ceeb, Modi sau tseg tias Constellation tau kawm los ntawm kev poob qis kawg, thaum nws cia qhov sib txawv ntawm tus nqi ntawm Corona thiab nws cov neeg sib tw tau dav dhau, ua rau muaj kev puas tsuaj ntawm kev muag khoom, thiab tau hloov nws lub tswv yim. Nyob rau hauv xyoo tas los no, lub tuam txhab tau nce tus nqi me me, zoo ib yam increments. Constellation yuav tsum muaj peev xwm tswj tau lub zog ntawm nws cov hom lag luam nyob rau hauv ib txoj kev uas yuav tsum kav mus txog qhov kev poob qis.
Peb mam li saib seb nws puas ua haujlwm rau lub sijhawm no.
Sau rau Ben Levisohn ntawm [email tiv thaiv]