Cov tuam txhab vam tias yuav nqis peev hauv kev lag luam loj hlob

Grainwave, Belgian-Style dawb ale, THC infused, tsis muaj cawv cannabis npias ntawm Ceria Brewing Co. ntawm Keef Cola qhov chaw Lub Kaum Ob Hlis 13, 2018.

Andy Hla | Denver Post | Getty Dluab

Koj tuaj yeem haus luam yeeb, vape nws thiab noj nws. Tam sim no raws li ntau lub xeev hauv Teb Chaws Asmeskas tso cai rau kev ua si yeeb tshuaj xas, cov tuam txhab lag luam tau twv cov neeg kuj yuav xav haus nws.

Weed-infused dej haus tau tshwm sim nyob rau hauv ntau qhov chaw, nrog rau cov neeg haus dej haus loj xws li Pabst Blue Ribbon thiab Constellation twb thawb mus rau hauv kev ua lag luam. Tsis zoo li CBD-infused dej qab zib uas tau dav dav hauv ntau lub xeev, cannabis lossis nroj tsuag dej qab zib muaj cov tshuaj maj cov tshuaj tiv thaiv kev puas siab puas ntsws, tetrahydrocannabinol, lossis THC, uas ua rau tib neeg siab thiab tseem raug txwv tsis pub nyob hauv Tebchaws Meskas.

Nyob rau hauv xyoo tas los no, emulsion thev naus laus zis tshiab tau ua rau nws tuaj yeem sib xyaw THC rau hauv cov dej haus. Tam sim no, cov neeg haus dej haus cawv yog betting tias cov neeg uas tsis xav haus luam yeeb lossis vape yeeb tshuaj xas lossis haus cawv vim kev noj qab haus huv lossis kev sib raug zoo tuaj yeem nrhiav lwm txoj hauv kev haus cannabis. 

Thiab kev ua lag luam tau muaj neeg coob coob, txawm tias nws tseem hluas, raws li Amanda Reiman, tus lwm thawj ntawm kev tshawb fawb txog kev cai pej xeem ntawm New Frontier Data, lub tuam txhab cannabis uas taug qab cov neeg siv khoom. 

Reiman tau hais tias "Kev xaiv rau cov neeg siv khoom tsis yog dav li yav dhau los tab sis tam sim no peb tau pom ntau lub tuam txhab koom nrog hauv qhov chaw haus cannabis," Reiman tau hais.

Kev siv nws cov npias thiab kev tsim khoom plig, Pabst Blue Ribbon tau pib muag ib kab ntawm cov tsis muaj cawv "High Seltzers." Txhua 12-ounce tuaj yeem muaj 10 milligrams ntawm THC, uas lub tuam txhab hais tias "yog qhov tsim nyog kom muaj sijhawm zoo." Flavors tuaj nyob rau hauv pineapple, mango, strawberry thiab txiv qaub. Lawv raug muag hauv online lossis ntawm cov chaw muag tshuaj hauv cov xeev uas tso cai siv tshuaj maj lossis ua si ua si. 

Lwm lub tuam txhab npias thiab ntsuj plig tau nkag mus rau qhov chaw no suav nrog Anheuser-Busch, tus tsim ntawm Budweiser; Constellation Hom, uas ua rau Modelo Especial thiab Corona Ntxiv; Lagunitas Brewing Company; thiab Ceria. Cov kab ntawv ntawm cov dej haus nroj tsuag muaj ntau hom THC - feem ntau nyob qhov twg los ntawm 2.5 milligrams mus rau 10 milligrams - tsuas yog tov nrog cov dej qab zib. Kev sib xyaw ntawm cannabis thiab cawv yog txwv tsis pub nyob hauv ntau lub xeev uas tso cai siv cannabis. 

Brightfield Group, lub koom haum tshawb fawb txog cannabis, kwv yees tias cov dej haus cannabis tag nrho yuav suav txog $ 1 nphom hauv Asmeskas kev muag khoom los ntawm 2025.

Nkag mus rau hauv cov nroj tsuag 

Thaum cov dej haus tsuas yog sawv cev kwv yees li 1% ntawm tag nrho cov kev cai lij choj muag cannabis muag hauv Asmeskas, uas tsuas yog txhais tau tias kev ua lag luam muaj ntau qhov chaw loj hlob, raws li Travis Tharp, CEO ntawm Keef Brands, uas ua rau cov khoom lag luam cannabis.

"Muaj ntau qhov pib tsis tseeb rau kev pleev xim rau qhov loj tom ntej," Tharp hais. "Tab sis kuv xav tias peb tau mus rau qhov chaw uas peb tab tom qhia tias kev loj hlob ntawm lub xyoo yog ib yam tseem ceeb."

Keef, nyob hauv New York, tau nthuav dav mus rau yim lub xeev uas cov nroj tsuag ua si tau raug cai, nrog rau Canada thiab Puerto Rico. Ntawm cov tuam txhab cov khoom lag luam yog 100-milligram mocktail uas Tharp piv rau lub raj mis tawv tawv.

"Koj yuav tsum tsis txhob haus tag nrho lub raj mis ntawm qhov no hauv koj thawj zaug," Tharp hais. "Koj yuav tsis haus ib lub raj mis puv vodka."

Muaj cov kws tshaj lij uas txhawj txog qhov koob tshuaj ntau dua THC hauv cov dej haus tuaj yeem ua rau muaj kev phom sij loj. Txawm hais tias cov npe cannabis haus cawv feem ntau raug tshaj tawm rau lawv cov txiaj ntsig kev noj qab haus huv lossis rau qhov tsis muaj hangover, muaj tsis muaj kev tshawb fawb los ntawm tsoomfwv nyiaj txiag txog lawv. 

Ntau dhau ntawm txhua yam tuaj yeem ua phem, kws kho mob ceeb toom. 

Charles Michael White, tus thawj coj ntawm University of Connecticut's School of Pharmacy tau hais tias "THC tuaj yeem ua rau muaj kev pheej hmoo ntawm paranoia, kev ntxhov siab, thiab txawm tias puas siab puas ntsws thiab hnov ​​​​qab," said Charles Michael White, tus thawj coj ntawm University of Connecticut's School of Pharmacy. "Qhov koob tshuaj ntau dua, qhov kev pheej hmoo ntau dua thiab qhov hnyav ntawm cov teebmeem no."

Dawb hais tias haus cannabis hauv cov kua dej tseem tuaj nrog ntau yam tsis paub. Nws ntog qhov chaw ntawm qhov nqus tau cannabis, uas ua rau lub siab tam sim ntawd tawm hauv lub cev sai sai, thiab noj nws, uas tseem nyob hauv cov hlab ntsha ntev dua rau qeeb qeeb, calmer siab.

Nrog rau cov dej haus cannabis, nws tau hais tias qhov siab tuaj yeem mob siab thiab tsis tuaj yeem xav txog, tshwj xeeb tshaj yog tias haus dej ntau dhau sijhawm luv luv. 

Xav tau kev tshawb fawb ntxiv

Tharp hais ntxiv tias kev ua lag luam rau THC dej haus tau cuam tshuam los ntawm qhov tsis muaj kev tshawb fawb txog kev noj qab haus huv, nrog rau ob peb txoj cai tswjfwm thiab kev coj ua zoo tshaj plaws. 

"Tsis muaj ntau qhov kev tshawb fawb uas tuaj yeem ua tiav ntawm nws vim tias cannabis yog lub sijhawm ua ib qho tshuaj nyob hauv Asmeskas," nws hais ntxiv tias qhov no yog ib qho ntawm cov kev txwv tseem ceeb uas ua rau kev lag luam los ntawm kev koom nrog lub ntsiab lus sai dua. 

Lub sij hawm ib qho tshuaj yog ib yam khoom uas tsis tau txais kev kho mob tam sim no hauv Tebchaws Meskas thiab muaj peev xwm tsim txom.

Reiman, ntawm New Frontier Data, pom zoo. Yog tias raug cai hauv tsoomfwv, nws hais tias Lub Chaw Tswj Xyuas Khoom Noj thiab Tshuaj yuav tau kawm thiab tswj THC cov dej haus. Qhov ntawd tuaj yeem ua rau cov neeg siv ceev faj tau yooj yim thiab ntxias cov neeg tshiab los haus dej. 

Ntxiv nrog rau kev txwv kev tshawb fawb, niaj hnub no tsoomfwv txoj cai txwv tsis pub cannabis txhais tau tias cov neeg haus luam yeeb cannabis feem ntau ua haujlwm raws li kev ua haujlwm ntawm lub xeev txoj cai lij choj, tsim kom muaj cov saw hlau sib txuas. Qhov no ua rau ntau lub tuam txhab los ntawm kev loj hlob hauv txoj hauv kev tseem ceeb, uas tau ua rau qee qhov rub rov qab rau lawv cov kev siv zog hauv kev ua lag luam thiab lwm tus muab tag nrho. 

Nyuam qhuav pib lub xyoo no, Anheuser-Busch tshaj tawm nws xaus kev sib koom tes cuam ​​tshuam nrog kev tsim CBD thiab THC dej haus. Lub tuam txhab tau hais tias nws tseem tsom mus rau kev lag luam CBD-infused cov dej haus tsis muaj cawv hauv Canada thiab yuav txuas ntxiv nws cov kev tshawb fawb txog cov dej haus uas tsis muaj cawv uas muaj THC los ntawm nws lub koom haum Fluent, raws li Hemp Today. Anheuser-Busch tsis teb rau CNBC qhov kev thov tawm tswv yim. 

Nrog rau cov xeev suav nrog New York thiab New Jersey tsim cov phiaj xwm rau kev ua lag luam ua si, tseem muaj peev xwm ncav cuag cov neeg siv khoom ntau dua. Thiab raws li kev cai lij choj hloov zuj zus nyob rau hauv cov lag luam loj hauv lub xeev xws li California, muaj kev thawb rau cov dej haus cannabis muag nrog rau cov cawv ntawm cov chaw so, cov koom haum, tsev noj mov thiab txawm tias cov khw muag khoom noj.

Reiman tau hais tias nce kev lees txais kev sib raug zoo ntawm cov yeeb tshuaj xas ua si kuj tseem yuav yog qhov tseem ceeb ntawm THC dej haus.  

"Cov neeg siv khoom tab tom nrhiav ib yam dab tsi uas yuav hloov cov dej cawv tab sis cia lawv haus nws tib yam thiab ib puag ncig uas lawv tau siv los haus dej cawv," nws hais. 

Tau qhov twg los: https://www.cnbc.com/2022/08/30/cannabis-drinks-companies-hope-to-capitalize-on-growing-market.html