Columbia Sportswear qhov muaj zog ntawm lub quarter thib plaub tau txais txiaj ntsig tau pab los ntawm cov neeg siv khoom pib lawv cov hnub so yuav khoom ua ntej xyoo dhau los, CEO Tim Boyle hais rau CNBC's Jim Cramer rau hnub Friday.
Kev sib koom ntawm cov neeg tsim khoom siv sab nraum zoov tau dhia 5% rau hnub Friday, tom qab lub tuam txhab ib hnub ua ntej tau tshaj tawm txog 64% xyoo dhau ib xyoo dhia hauv cov nyiaj tau los hauv Q4 thiab tau tshaj tawm cov lus qhia tag nrho xyoo.
"Nyob rau hauv ib puag ncig niaj hnub no uas muaj kev cuam tshuam ntau heev rau cov saw hlau, kev tsis txaus thoob plaws ntiaj teb, kuv xav tias peb tau txais kev pab me ntsis vim tias cov neeg siv khoom tau tsiv mus ua ntej los yuav yam lawv xav tau rau lawv cov khoom hnub so thiab lub caij ntuj no," Boyle hais.
"Qhov ntawd ua rau tsis muaj kev tshaj tawm hauv peb lub khw thiab los ntawm peb cov neeg muag khoom muag. Lawv qhov kev tshaj tawm tau me dua, ib yam nkaus, "Boyle txuas ntxiv.
Columbia cov nyiaj tau los ntawm kev ua haujlwm ntawm $ 211.6 lab hauv lub quarter thib plaub yog cov ntaub ntawv rau Oregon-based tuam txhab. Nws sawv cev 18.7% ntawm kev muag khoom, piv nrog 13.5% ntawm kev muag khoom hauv tib lub hlis twg hauv 2020.
Columbia ua haujlwm muag ntawm $ 3.63 nphom thiab $ 3.69 nphom hauv 2022, muaj peev xwm nce ntawm 16% thiab 18% piv nrog 2021 cov duab. Cramer hais rau Boyle tias nws zoo siab heev los ntawm lub tuam txhab kev taw qhia, muab qhov kev sib tw ua lag luam ib puag ncig nrog kev nce nqi siab thiab cov khoom lag luam tsis zoo.
Boyle, uas tau coj Columbia txij li xyoo 1988, hais tias "Ntau npaum li cas los ntawm qhov tseeb tias peb muaj kev lag luam omnichannel dav heev," said Boyle, uas tau coj Columbia txij li xyoo XNUMX. "Peb muag rau ntau lub khw muag khoom thoob ntiaj teb. Peb tau txais kev txiav txim los ntawm cov khw muag khoom, uas yuav pib sau peb phau ntawv xaj xyoo no, yog li nws ua rau peb muaj kev ntseeg siab rau peb lub neej yav tom ntej. "
Columbia shares tsuas yog qis dua 3% xyoo rau hnub tom qab hnub Friday ua ntej. Hauv peb lub hlis dhau los, cov khoom lag luam poob qis 9.7%, raws li hnub Friday tus nqi kaw ntawm $ 94.59. Cov khoom lag luam txhua lub sijhawm siab ntawm $ 114.98 tuaj rau lub Plaub Hlis 29.
Sau npe tam sim no rau CNBC Investing Club ua raws Jim Cramer txhua qhov kev txav mus los hauv kev ua lag luam.
Tau qhov twg los: https://www.cnbc.com/2022/02/04/columbia-ceo-boyle-says-early-holiday-shopping-helped-boost-q4-profits.html