Coca-Cola Pab Koom Tes Nrog DressX Rau Nws Qhov Fantasy-Inspired Digital Space Dreamland

America tus nto moo tshaj plaws export dej haus tsis muaj neeg txawv txav kom muaj nws lub cim logo ua khaub ncaws. Lub hom phiaj tau koom nrog cov neeg tsim qauv thiab cov npe xws li Marc Jacobs, Tommy Hilfiger, Converse, A Bathing Ape, thiab ntau dua. Tam sim no Coca Cola yuav cuam tshuam cov qauv tsim muaj nyob hauv lub ntiaj teb digital.

Koom tes nrog tus tsim qauv Cov txee dai khaub ncaws pioneer DressX, nrhiav tau los ntawm Daria Sharapova thiab Natalia Modenova, thiab Tomorrowland, lub futuristic techno rave tog nyob rau hauv Belgium, Coca-ColaKO
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yuav txhawb nqa cov khaub ncaws ua los hnav hauv Metaverse, txawm tias ntawm rave. Kev sib koom tes yog ib feem ntawm txoj haujlwm loj dua los ntawm cov dej haus loj tshaj tawm ua ib feem ntawm nws Coca-Cola Creations Division hu ua Dreamland. Nws nta DressX styles thiab Tomorrowland's Augmented Reality Music Experience.

Hauv kev tso tawm, lub hom phiaj piav qhia qhov no yog "lub rooj vag mus rau hauv lub ntiaj teb muaj sia nyob, muaj kev ua yeeb yam uas muaj kev npau suav zoo li lub ntiaj teb tiag tiag. Tapping rau hauv lub hwj chim ntawm lub subconscious thiab sib koom siab rau kev tshawb nrhiav peb txoj kev npau suav, qhov tshiab Coca-Cola Creations fantasy tsw caw cov kiv cua kom pom cov khawv koob hauv lub sijhawm zoo tib yam thiab npau suav nrog lawv lub qhov muag qhib. "

"Peb qhov tseeb Coca-Cola Creation coj peb mus rau hauv lub ntiaj teb uas muaj qhov zoo heev, surreal technicolor," said Oana Vlad, Senior Director, Global Brand Strategy ntawm Lub Tuam Txhab Coca-Cola. "Peb cia siab tias tib neeg poob rau hauv kev hlub nrog Dreamworld - ob qho tib si ntawm nws txoj kev npau suav thiab tag nrho Dreamworld kev paub, uas muaj kev caij tsheb mus rau hauv lub ntiaj teb tsis muaj kev cia siab ntawm peb txoj kev xav." Kev pom ntawm qee qhov tseem ceeb ntawm qhov chaw digital qhia tias Salvador Dali's surrealism style cuam tshuam rau Coca-Cola's Dreamland.

"Tsis muaj txoj hauv kev zoo dua los coj txoj kev npau suav ntawm kev npau suav mus rau qhov tseeb dua li nrog Coca-Cola Dreamworld thiab peb tshwj xeeb wearable collection," said Daria Shapovalova, DressX CEO thiab co-founder. "Peb zoo siab los koom tes nrog Coca-Cola thiab koom nrog cov kiv cua hauv txoj kev xav thiab zoo siab heev!" ntxiv Natalia Modenova, DressX COO thiab co-founder.

"Peb zoo siab los koom tes nrog Coca-Cola ntawm qhov kev lom zem digital, Augmented Reality hluav taws xob seev cev kev paub. Dreamworld zoo kawg nkaus embodies tus ntsuj plig ntawm peb lub zej zog: kev zoo siab, kev cia siab, thiab cov khawv koob ntawm kev sib koom ua ke, "said Bjorn Declerck, Partnerships Director ntawm Tomorrowland.

Thaum qhov no tuaj yeem tshwm sim hauv online, hauv IRL, qhov kev xav tshiab, aka tsis paub meej tsw, yuav muaj rau cov neeg siv khoom thaum Lub Yim Hli 15th hauv ob qho tib si thawj saj thiab xoom-qab zib. Cov brew tshiab yuav tuaj nyob rau hauv ib tug tshwj xeeb ntim tsim uas yuav hloov lub Coca-Cola cov kaus poom nrog "whimsical shapes thiab hluav taws xob xim los tsim kho qhov muag illusions," kuj los ntawm kev tso tawm. Qhov kev tshaj tawm tshiab no ua raws li cov kev txwv dhau los, xws li Watermelon Strawberry ua los ntawm tus kws kos duab Marshmello.

Qhov kev tso tawm txuas ntxiv hais tias qhov tsis paub meej tsw "ua rau lub neej muaj kev lom zem thiab ci ntsa iab ntawm kev npau suav thiab tag nrho cov kev paub yuav ua rau koj xav paub yog tias muaj tiag lossis npau suav." Ib qho me ntsis bemusing pitch xav txog cov lus dab neeg hauv nroog thiab keeb kwm tiag tiag ntawm cov dej haus xim av muab rho tawm los ntawm coca nplooj thiab kola ceev.

Tsis tas li ntawd, kev sib koom tes qhia txog qhov tseem ceeb ntawm cov neeg siv khoom cov khoom lag luam kom haum lawv tus kheej nrog kev zam thiab suab paj nruag thiab nkag mus rau Metaverse prominently. Hauv kev xam phaj ua ntej nrog tus neeg sau xov xwm no, Modenova ceeb toom tos kom txog thaum Metaverse tau txiav txim siab thiab kho cov npe tawm hauv qhov txias. "Tam sim no tias kev lag luam digital tab tom tsim, cov tsim qauv thiab cov tswv yim yuav tsum koom nrog tsim cov cai tshiab no, yog li kev txaus siab ntawm txhua tus neeg koom nrog tau lees paub. Cov tswv yim los ntawm kev zam thiab thev naus laus zis yuav tsum koom nrog tsim lub khw tshiab no. Vim li cas tos thaum cov cai ntawm qhov chaw tshiab no tau teeb tsa?