Claire's Opens First European Flagship Hauv Paris, Tsim Nrog Nicola Formichetti

Nicola Formichetti, tus tsim qauv Japanese-Italian paub txog nws kev koom tes nrog Lady Gaga, tau ua tus thawj coj muaj tswv yim nyob hauv Claire's txij thaum lub Kaum Ib Hlis, thiab nws tau tsis khoom nqa nws cov khoom siv thiab ua si rau cov khoom thiab khw muag khoom. Tam sim no, Formichetti thiab Claire's tau tsim cov khoom lag luam thawj lub khw muag khoom hauv Tebchaws Europe, hauv Paris.

Lub 1,200-square foot flagship nyob ob pem teb ntawm 48 rue du Faubourg Saint-Antoine, ib txoj kev qub tshaj plaws hauv Lub Nroog Lub Teeb. Lub khw yav tom ntej tau ua kev zoo siab rau nws qhib rau hnub Monday nrog rau kev tshaj tawm ntawm Mini V, nrog rau lub lim tiam zam. Mini V yog tus tswv cuab tshiab tshaj plaws ntawm V editorial tsev neeg thiab tau tsim los ntawm Gen Z hauv kev koom tes nrog Claire thiab Formichetti.

Saint Antoine flagship yog tsim los rau tag nrho cov khoom lag luam immersion nrog kev paub thiab kev sib tham dab neeg woven thoob plaws hauv qhov chaw. "Peb xav kom peb cov neeg muas zaub tau txais kev tshoov siab - los ntawm peb cov khoom, peb cov ntsiab lus thiab peb txoj kev sib koom tes muaj tswv yim - tab sis qhov tseem ceeb tshaj plaws los ntawm kev yuav khoom nws tus kheej," said Richard Flint, Claire 'tus thawj tswj hwm ntawm Tebchaws Europe.

"Nws yog me ntsis loj dua li cov khw muag khoom feem ntau peb muaj nyob hauv Europe, tej zaum ntau dua nrog rau US cov khw muag khoom loj, tab sis peb xav tias nws tsim nyog los qhia rau cov neeg siv khoom kom tiav qhov dav ntawm Claire ntau yam, qhia cov pawg tseem ceeb thiab qhov tseem ceeb tshaj, muab kev ncig. qhov chaw, "said Kristin Patrick, tus lwm thawj tswj hwm thiab tus thawj coj ua lag luam. “Peb yog lub khw muag khoom ntau yam. Peb ua txhua yam los ntawm cov hniav nyiaj hniav kub rau cov plaub hau mus rau cov khoom muaj ntawv tso cai zoo. Peb ua ntau yam khoom uas peb xav tias zoo li nyob rau hauv lub nroog zoo li Paris, peb xav qhia peb ntau yam. "

Lub khw tsis muaj cov khoom lag luam, tab sis, qhov kev ua lag luam siab. "Cov khoom yog tib yam peb muag hauv lwm lub khw. Tsis muaj cov khoom tshwj xeeb, nws tsuas yog txoj hauv kev tshwj xeeb uas peb pom cov neeg siv khoom tsim kho, "Patrick hais. “Koj muaj sijhawm los ua lag luam hauv qab lossis nce mus rau sab saud. Lub tswv yim yog peb muaj lub hauv paus muaj zog ntawm cov ntsiab lus uas peb tuaj yeem hloov pauv mus rau txhua lub khw hauv ntiaj teb, yog peb lub khw muag khoom, uas peb muaj nyob rau hauv 17 lub teb chaws, lossis peb cov qauv franchise uas peb pauv hauv 23 lub teb chaws sab nraum peb lub khw muag khoom. ”

Claire xav kom tus qauv tsim los ua "magic thiab tsa lub bar rau hom," Patrick hais. Lub khw muaj qhov zoo nkauj niaj hnub, tseem ceeb los ntawm Claire tus kos npe ntshav xim. Formichetti tsim lub pob ntseg zoo li chandel-pob ntseg uas ua kev zoo siab rau lub hom phiaj #EarPrint, thaum ob lub pob ntseg tho pob ntseg nthuav qhia Claire cov kev pabcuam kev lag luam thiab cov ntsiab lus tsim tawm hauv pem teb thib ob caw cov neeg siv khoom kom muaj kev lom zem nrog kev muaj tswv yim.

Rau qhov kev tshaj tawm, Formichetti tau tsim ib co "cov khoom couture" uas tau nthuav tawm ntawm mannequins hnav lub tsho ua los ntawm cov khoom siv Claire cov tsiaj, lub tsho ua los ntawm cov tsiaj txhu thiab headdresses. Muaj loj, loj loj Claire cov khoom classic tau tawg thiab nthuav dav thoob plaws hauv lub khw. Lawv kuj tseem ua cov cim rau cov tuam tsev sib txawv hauv kev ua yeeb yam.

"Claire thiab kuv ntseeg hauv tus kheej, thiab ua ke peb cia siab tias yuav xa cov tub ntxhais hluas mus rau kev lom zem thiab kev lom zem ntawm kev qhia tus kheej," Formichetti hais. "Nrog rau kev tshaj tawm ntawm Mini V, peb muaj lub sijhawm tshwj xeeb los muab cov cuab yeej siv rau cov tub ntxhais hluas los qhib lawv tus kheej style thaum tseem muab qhov chaw los tshawb txog cov ncauj lus tob dua thiab lub platform muaj zog los qhia lawv lub suab."

Flint tau hais tias "Peb muaj lwm lub nkoj loj tshaj plaws tau npaj thoob plaws Tebchaws Europe, tab sis qhov no yog thawj zaug," Flint hais. "Claire tau nyob hauv Tebchaws Europe tau ntau xyoo thiab muaj lwm lub khw hauv Paris. Nrog 260 lub khw muag khoom hauv tebchaws Askiv thiab 230 hauv Fab Kis, cov khoom lag luam tsim tau zoo, tshwj xeeb hauv Paris thiab cov nroog tseem ceeb.

Lub tuam txhab qhib txog 200 lub khw hauv ib xyoos thoob ntiaj teb. Flint tau hais tias "Hauv Tebchaws Europe, peb txuas ntxiv nrhiav txoj hauv kev," Flint tau hais. "Hauv rau lub hlis dhau los, peb tau qhib lub khw ntawm Oxford Street hauv London thiab peb qhib khw hauv Ltalis - hauv Milan thiab Rome, thiab peb yuav qhib lub khw hauv Florence. Yog li, peb tab tom saib cov nroog tseem ceeb.

"Peb pom tib qhov kev hloov pauv hauv kev lag luam loj, xws li Asmeskas thiab UK, nrog lub pob ntseg pob ntseg nkag mus thiab muaj kev sib raug zoo rau Gen Z thiab Alpha cov neeg siv khoom, tshwj xeeb tshaj yog muaj zog nyob rau ob peb xyoos dhau los," Flint hais. "Peb xav tias muaj lub siab xav tiag tiag, tshwj xeeb hauv peb cov kev lag luam nyob sab Europe, kom muaj kev tshoov siab ntau dua thiab muab kev paub ntau dua rau cov neeg siv khoom uas tau ua siab ncaj rau ntau xyoo.

"Peb xav hloov lub xov tooj tiag tiag ntawm qhov peb qhia cov neeg siv khoom pom zoo uas peb muaj, txawm tias nws yog hauv cov hniav nyiaj hniav kub lossis thom khwm lossis cov plaub hau accessories thiab qhia cov kev pabcuam zoo uas peb muab," Flint hais. "Peb xav tias Paris yog qhov chaw zoo pib. Peb muaj lub sijhawm zoo rau vaj tse nyob hauv ib cheeb tsam uas muaj feem cuam tshuam tshwj xeeb rau Gen Z thiab Alpha cov neeg siv khoom. Peb xav tias thaum peb muaj lub sijhawm no, peb yuav pib sim thiab kawm thiab sim tsim cov kev xav tau yav tom ntej rau lub hom phiaj. "