Chipotle tso tawm spinoff Farmesa hauv chav ua noj dab

Chipotle Mexican Grill tab tom pib qhov tshiab spinoff, hu ua Farmesa Fresh Eatery, hauv California dab chav ua noj.

Nws yog qhov kev sim zaum kawg los ntawm cov saw hlau burrito los tawm mus rau hauv cov zaub mov tshiab. Nws yav dhau los spinoffs - Asian ShopHouse thiab Tasty Made - tshwm sim nyob rau hauv tus tsim Steve Ells 'kev coj noj coj ua thiab raug kaw los ntawm 2017. Lub tuam txhab kuj tau nqis peev hauv Pizzeria Locale.

Farmesa cim thawj qhov kev sim no thaum CEO Brian Niccol txoj haujlwm, thiab lub tuam txhab tab tom siv kev ntsuas ntau dua lub sijhawm no nyob ib puag ncig, leaning ntawm nws qhov sim-thiab-qhov tseeb cov tais uas tuaj yeem hloov tau.

Lub hom phiaj yuav muaj qhov muag muag thaum lub Ob Hlis lig nrog cov ntawv qhia zaub mov tsawg thiab cov sij hawm luv dua ua ntej nws tshaj tawm hauv lub Peb Hlis.

Farmesa lub tais yuav muaj cov protein, ntsuab lossis nplej, ob sab, ib qho ntawm tsib ntses thiab ib qho kev xaiv topping. Tus nqi yuav txawv ntawm $ 11.95 txog $ 16.95. Lub npe lub npe yog lub portmanteau ntawm "ua liaj ua teb" thiab "mesa," lo lus Spanish rau lub rooj, hauv kev sim sib txuas lus nws txoj kev ua liaj ua teb-rau- rooj.

Daim ntawv qhia tag nrho, tsim los ntawm Farmesa tus thawj coj ntawm kev ua noj ua haus tshiab, kws ua zaub mov Nate Appleman, yuav suav nrog qos yaj ywm, golden beets thiab txhua yam txuj lom-crusted Ora King salmon. Appleman, uas yeej James Beard khoom plig xyoo 2009, yav dhau los tau pab Chipotle ntxiv rau nws cov zaub mov tsis tshua muaj nyob rau xyoo 2000s.

Chipotle tsis npaj siv nws tus kheej lub npe ntau rau Farmesa. Nate Lawton, Chipotle tus lwm thawj coj ntawm kev lag luam tshiab thiab tus kws tsim vaj tsev nyob tom qab spinoff, hais tias lub tuam txhab yuav pib qhia nws rau cov neeg siv khoom raws li lub npe tshiab los ntawm Chipotle. Thiab, "thaum lub sijhawm tsim nyog," Lawton tau hais tias, Chipotle yuav siv nws cov ntaub ntawv kev ntseeg siab los txhawb cov neeg siv khoom Farmesa.

Cov neeg siv khoom yuav tuaj yeem xaj Farmesa ntawm qhov chaw yuav los tom ntej ntawm Chav Ua Noj United Mix ntawm 3rd Street hauv Santa Monica, California, lossis rau kev tuaj tos lossis xa khoom los ntawm lwm tus neeg xa khoom, xws li DoorDash thiab UberEats. Thaum qhib, qhov chaw ntawm Santa Monica yuav yog chav ua noj United lub chav ua noj dab 24th.

Dab chav ua noj, uas tseem hu ua huab lossis chav ua noj tsaus, cia cov khw noj mov npaj zaub mov nkaus xwb rau kev xa khoom. Startups zoo li Chav Ua Noj United, uas tau nce $ 175 lab thaum lub Xya Hli lig, tsev ntau lub khw noj mov hauv ib qhov chaw thiab tshaj tawm lawv cov qauv ua tau zoo dua vim tias lawv txo qis zog thiab nqi xauj tsev rau cov khoom noj.

Rau Chipotle, Chav Ua Noj United tus qauv tso cai rau lub tsev noj mov saw los sim tawm lub npe tshiab nrog txo kev pheej hmoo.

"Peb tau sim tiag tiag los tsim hauv ib cheeb tsam, tus nqi qis, hloov tau yooj yim thiab ceev txoj kev kawm, uas kuv xav tias yog ib qho ntawm cov kev kawm tseem ceeb uas peb tau tshem tawm ntawm peb txoj haujlwm dhau los," said Lawton, uas koom nrog Chipotle xyoo tas los. ob xyoo caum ntawm Chaw Tsim Tshuaj & Twv Txiaj.

Farmesa tuaj yeem yooj yim tweak nws cov ntawv qhia zaub mov raws li cov neeg siv khoom tawm tswv yim, thiab Chav Ua Noj United yuav tswj xyuas kev txiav txim kom nrawm thiab cuam tshuam nrog cov neeg siv khoom, tawm hauv lub hom phiaj kom tsom mus rau kev kawm ntau npaum li nws ua tau. Lawton tau hais tias qhov chaw pib yog txhais tau tias kom nkag siab tias cov neeg siv khoom ua dab tsi thiab tsis xav tau thiab kev lag luam ntawm cov hom tshiab.

Thiab thaum Chipotle cov thawj coj tau sau tseg ua ntej lub hlis no tias kev xa khoom muag poob 15% hauv lub quarter thib plaub piv nrog rau lub xyoo dhau los, Lawton tau hais tias Santa Monica cov neeg siv khoom xaj xaj xa khoom cuaj zaus ntau dua li lub teb chaws nruab nrab, lwm qhov ua rau Chav Ua Noj United txaus nyiam rau lub tuam txhab.

Txog tam sim no, Chipotle lub hom phiaj tseem ceeb nrog qhov chaw tsuas yog kawm, tab sis qhov ntawd tsis tau txhais hais tias Farmesa yuav tsis loj hlob.

Lawton tau hais tias muaj "ntau txoj hauv kev" uas lub tuam txhab tuaj yeem mus tom ntej nrog lub npe tshiab, txawm hais tias nws npaj yuav cia nws cais tawm ntawm Chipotle cov khw noj mov.

"Txawm hais tias ib qho chaw tsis tau txais cov saw hlau, peb xav tias Farmesa Fresh Eatery hom ua lub cim rau lub tuam txhab pom lub sijhawm los loj hlob dhau nws lub tswv yim tseem ceeb uas siv ntau tus cwj pwm ntawm Chipotle hom (piv txwv li, cov zaub mov yooj yim, 'tiag' cov khoom xyaw, yooj yim. kev khiav hauj lwm), "Citi Research analyst Jon Tower tau sau nyob rau hauv ib daim ntawv ceeb toom Lub Ib Hlis 24 rau cov neeg siv khoom ua ntej Chipotle tau tshaj tawm Farmesa lub community launch.