Chipotle Launches New Concept, Farmesa

Los ntawm cov neeg uas tau txhawb kom koj them nyiaj ntxiv rau guac los ntawm lub tswv yim nrawm nrawm uas yog nyob ntawm cov zaub ntsuab thiab cov khoom xyaw tshiab.

Chipotle Mexican Grill tshaj tawm rau Lub Ob Hlis 15 tias lub tsev noj mov thoob ntiaj teb tau qhib lub tsev noj mov tshiab hu ua Farmesa

Farmessa yuav muag muag ntawm Third Street Promenade hauv Santa Monica, California lub Ob Hlis no ua ntej nws pib tshaj tawm hauv lub Peb Hlis. Lub tswv yim tsis txawv ntawm Chipotle, ua cov tais ua nrog cov protein, zaub ntsuab, nplej thiab zaub thiab yog kev koom tes nrog Kitchen United MIX, lub tsev noj mov dab.

"Ib qho ntawm peb lub hom phiaj tseem ceeb yog los tsim lossis nqis peev hauv cov chaw ua noj ua haus tshiab thiab lub tsev noj mov cov tswv yim uas haum rau hauv Chipotle cov zaub mov nrog lub luag haujlwm ncaj ncees thiab ua zaub mov tshiab txhua hnub," said Brian Niccol, Thawj Tswj Hwm thiab Thawj Coj Thawj Coj. "Peb Pab Pawg Tshiab Ventures, uas tau tsim nyob rau xyoo 2022, tau tsim lub tswv yim lub tsev noj mov tshwj xeeb uas siv cov txheej txheem ua noj ua haus classic nrog cov khoom xyaw flavorful hauv qhov chaw nrawm uas peb zoo siab los sim thiab kawm ua ntej peb txiav txim siab txog kev nthuav dav dav. "

Farmesa cov zaub mov yog curated los ntawm James Beard Award-winning Chef Nate Appleman, Tus Thawj Coj ntawm Culinary Innovation ntawm Farmesa. Appleman yav dhau los coj cov ntawv qhia zaub mov tshiab rau Chipotle nyob rau nruab nrab mus rau lig 2000s.

Farmesa yuav pab ntau lub tais uas muaj cov protein, ntsuab los yog nplej, ob sab, xaiv tsib ntses, thiab xaiv topping. Cov nqi yuav txawv ntawm $ 11.95 txog $ 16.95 thiab suav nrog cov tais diav xws li Santa Maria-style grilled tri-tip steak, txhua yam txuj lom crusted Ora King salmon, whipped qos yaj ywm, golden beets, sprouted cauliflower, thiab qos yaj ywm chips.

Txhawm rau haus, Farmesa yuav ua dej haus los ntawm Tractor Beverage Co (ib tug Chipotle staple) nrog rau cov dej tseem thiab sparkling.

"Tshaj tawm Farmesa hauv chav ua noj United Mix zaub mov hauv Santa Monica thiab kev koom tes nrog cov neeg koom nrog thib peb rau kev tuaj tos lossis xa khoom yuav tso cai rau peb kom ncav cuag ntau tus neeg siv khoom, kawm sai, thiab hloov kho peb lub tswv yim thiab cov ntawv qhia kom peb tuaj yeem xa tuaj. peb lub hom phiaj ua ntej nthuav dav, "said Nate Lawton, Tus Lwm Thawj Coj ntawm New Ventures ntawm Chipotle. "Peb ntseeg tias muaj lub cib fim los pab cov khoom noj muaj txiaj ntsig zoo txhua hnub thiab peb txaus siab los coj lub tswv yim tshiab no rau lub neej."

Cov qhua tuaj yeem tuaj yeem tso qhov kev txiav txim rau Farmesa ntawm onsite kiosks ntawm chav ua noj United Mix qhov chaw ntawm 1315 3^rd Street, Santa Monica, CA los yog online. Kev tuaj nqa thiab xa khoom kuj tseem yuav muab los ntawm DoorDash thiab Uber Eats.