Cov neeg siv khoom tam sim no xav tau kev lav phib xaub ib puag ncig hauv txhua yam - los ntawm cov tsev uas lawv nyob hauv cov khoom lawv yuav. Zaub mov yog ib qho loj. Txawm hais tias ntau thiab ntau lub tuam txhab khoom noj tau thov tias lawv cov khoom lag luam yog "kev ruaj ntseg," Brooklyn, New York-based startup tab tom nug seb qhov kev thov ntawd zoo npaum li cas. Lub tuam txhab hu ua HowGood.
HowGood tshuaj xyuas ntau txhiab cov khoom xyaw - ntau dua 33,000 txog tam sim no, lub tuam txhab thov - saib cov khoom xws li cov khoom siv hluav taws xob hauv tsev cog khoom, nws cov dej siv, kev siv av, kev cuam tshuam hauv av biodiversity, muaj peev xwm deforestation, kev txhawj xeeb rau tsiaj noj qab haus huv, thiab lwm yam.
Txhua yam khoom muaj nyob hauv txhua yam khoom muaj kev cuam tshuam ib puag ncig sib txawv, txhua qhov hloov pauv mus rau thaj tsam. Rau txhua qhov kev tshuaj xyuas cov khoom lag luam, HowGood siv sijhawm ze li 250 qhov sib txawv ntawm cov khoom xyaw thiab ua rau lawv tag nrho mus rau qhov ntsuas, uas cov tuam txhab tuaj yeem siv los txhim kho lawv cov khoom.
Alexander Gillett, CEO ntawm HowGood tau hais tias "HowGood muab kev txawj ntse rau kev ruaj ntseg,". "Lub tswv yim ntawm no yog tias peb muaj cov ntaub ntawv loj tshaj plaws hauv ntiaj teb ntawm kev noj qab haus huv, thiab cov tuam txhab tau siv tam sim no los pib txiav txim siab zoo dua thiab ua kom pom tseeb dua."
"Kuv cov phooj ywg nyiam hais tias kuv tuaj yeem rhuav tshem txhua pawg zaub mov," Gillett tso dag.
Tab sis cov tuam txhab tau tshaib plab rau cov ntaub ntawv, ob qho tib si kom ua tau raws li lawv lub hom phiaj sustainability, thiab vim tias lawv cov neeg siv khoom xav tau ntau ntxiv. Chipotle siv HowGood rau nws Foodprint, ntsuas ntawm nws cov pa roj carbon hneev taw. Kraft Heinz yog tus neeg siv khoom tshiab, tam sim no sim nrog qee qhov ntawm nws cov staples.
Jonah Smith, tus thawj coj thoob ntiaj teb ntawm kev tswj hwm ib puag ncig ib puag ncig ntawm Kraft Heinz tau hais tias "Peb twb tau saib qee qhov txiaj ntsig zoo, nthuav dav nrog cheese, nrog rau cov kev hloov pauv hauv cov nroj tsuag hauv tib pawg," said Jonah Smith, tus thawj coj thoob ntiaj teb ntawm kev tswj hwm ib puag ncig ntawm Kraft Heinz. "Peb zoo siab heev txog qhov muaj peev xwm uas HowGood tuaj yeem pab peb tiag tiag, nrog rau lawv cov ntawv teev lus dav dav, saib ntau cov kev hloov pauv hauv cov pa roj carbon zoo rau kev nrhiav thiab peb lwm cov kev ntsuas ESG."
Thaum cov tuam txhab xws li Kraft Heinz thiab Walmart tab tom yuav cov ntaub ntawv sib sib zog nqus los ntsuas lawv cov khoom, cov neeg siv khoom kuj tuaj yeem siv HowGood app txhawm rau txheeb xyuas qhov kev ruaj khov ntawm cov khoom lawv tab tom yuav.
Gillett hais tias lub tuam txhab tab tom pom, "kev tshoov siab" thov los ntawm cov neeg tsim khoom lag luam rau cov ntaub ntawv, tab sis nws lees tias ib feem me me ntawm ntau lab ntawm cov khoom hauv HowGood database tau txais qhov ntsuas siab tshaj plaws. Tsawg dua 5%, nws hais.
"Feem ntau cov tuam txhab feem ntau yws yws tias peb ntsuas lawv hnyav dhau. Thiab peb tsis ua li cas nrog qhov ntawd. Peb nyob nraum zoo nrog nws nyuaj. Nws yog ib qho teeb meem nyuaj los daws, thiab kuv xav tias qhov zoo tshaj plaws yog cov tuam txhab hais tias, tab sis tom qab ntawd lawv ntseeg nws, "Gillett hais.
HowGood muaj cov neeg ua haujlwm txog li 40 tam sim no tab sis cia siab tias yuav nce peb npaug ntawm xyoo tom ntej. Nws cov backers suav nrog Titan Grove, Firstmark Capital, Kev Hloov Loj, Danone Manifesto Ventures, Contour Venture Partners, Great Oaks Venture Capital, thiab Astanor Ventures. Lub tuam txhab tau nce $ 26.5 lab txog tam sim no.
Tau qhov twg los: https://www.cnbc.com/2022/06/06/chipotle-and-kraft-use-startup-howgood-to-track-how-green-they-are.html