Chipotle Tsob Ntoo-Raws Chorizo
Chipotle tshiab cog-raws chorizo.
Chipotle Mexican Grill tab tom ncaws tawm xyoo 2022 nrog cov khoom noj tshiab: nqaij tsis muaj nqaij chorizo.
Cog-raws li chorizo yog lub tuam txhab thawj qhov kev xaiv tshiab nqaij tsis muaj protein ntau txij li nws ntxiv tofu-based sofritas hauv 2014.
Pib hnub Monday, cov neeg siv khoom thoob tebchaws tuaj yeem ntxiv qhov kev xaiv rau lub sijhawm txwv. Cov nroj tsuag-raws li chorizo yog tsim nrog pea protein, chipotle peppers, lws suav muab tshuaj txhuam, qej, Spanish smoked paprika thiab txiv roj roj.
Qhov kev xaiv yog ntawv pov thawj vegan thiab muaj 16 grams ntawm cov protein ib qho kev pab. Chipotle tau sim cog chorizo hauv Denver thiab Indianapolis thaum Lub Yim Hli.
Raws li CEO Brian Niccol, uas yav dhau los coj Yum Brands 'Taco Tswb, lub tuam txhab tau nrawm ntxiv cov khoom noj tshiab los ntawm cov txheej txheem hu ua "stage-gate testing." Cov saw hlau tau zoo nrog cov kev tshaj tawm tshiab, ua rau ntau yam ntawm lawv txwv tsis pub siv sijhawm los tsav cov neeg siv khoom mus rau nws cov khw noj mov thiab ua kom cov ntawv qhia zaub mov tsis txhob ua rau mob plab.
Lub burrito saw tseem tsis tau muaj hmoo zoo nrog chorizo txog tam sim no. Nws pib muab cov khoom noj hauv xyoo 2016 tab sis rub nws los ntawm queso, hais tias thaum lub sijhawm chorizo tsuas yog suav txog 3% ntawm kev muag khoom protein. Nws relaunched nqaij raws li lub sijhawm txwv tsis pub dhau 2018 lig.
Tab sis Chipotle tau hais tias cov nroj tsuag chorizo tau txais kev tshuaj xyuas zoo los ntawm cov neeg siv khoom thaum nws sim. Nws tau raug txhawb los ua ib qho ntxiv rau Whole30 noj mov xaiv, vegan thiab neeg tsis noj nqaij tais, uas tsom cov neeg siv khoom uas ua raws li qee yam kev noj haus. Lub tais txoj kev ua neej tsuas yog muaj los xaj los ntawm lub tuam txhab app thiab lub vev xaib.
Shares ntawm Chipotle nce 26% hauv 2021, nce nws cov nqi lag luam rau $ 49.4 billion. Kev loj hlob ntawm kev muag khoom digital muaj zog thiab ib qho me me ntawm cov khoom noj khoom haus tsawg tau nqa cov khoom lag luam, txawm hais tias kev lag luam khw noj mov dav dua qhov kev poob qis vim muaj kev sib kis.
Tau qhov twg los: https://www.cnbc.com/2022/01/03/chipotle-adds-meatless-chorizo-to-its-menu-for-limited-time.html