Tuam Tshoj Cov Khoom Muag Khoom kim heev Kev Lag Luam Poised Yuav Rov Qab, Bain Hais

Tuam Tshoj txoj kev lag luam khoom kim heev tau npaj rov qab los rau lub xyoo no tom qab Covid-txog kev kaw cia txoj kev loj hlob tsib xyoos hauv 2022, Bain & Company tau hais hauv tsab ntawv tshaj tawm tshiab hnub no.

"Covid-txog kev kaw cia los ntawm lub quarter thib ob tsim teeb meem rau kev yuav khoom" xyoo tas los, tus kws tshaj lij tau hais hauv xov xwm tshaj tawm. "Kev poob qis hauv kev lag luam vaj tsev, kev poob haujlwm ntau dua, thiab kev ntxhov siab nyob ib puag ncig Covid kuj ua rau cov neeg siv khoom tsis muaj zog." Zuag qhia tag nrho, Tuam Tshoj tus kheej cov khoom kim heev kev muag khoom tau cog lus 10% xyoo rau xyoo 2022, nws kwv yees.

Rau xyoo 2023, "qhov tseem ceeb ntawm kev siv hauv Suav teb tseem zoo li qub," Bain tau hais. "Piv rau lwm lub lag luam tawm tshiab, Tuam Tshoj yog ib qho kev ua lag luam rau kev loj hlob zoo nkauj. Nws muaj coob tus neeg tau txais txiaj ntsig nruab nrab thiab cov nyiaj tau los siab, thiab cov pej xeem no tau kwv yees tias yuav nce ob npaug los ntawm 2030, "cov ntawv tshaj tawm tau hais.

Kev sib koom hauv ntiaj teb cov khoom kim heev hnyav xws li LVMH, Hermes, Kering, Tiffany thiab Prada tau txais kev cia siab rau kev rov qab los ntawm Suav kev siv nyiaj tom qab qhov kawg ntawm lub teb chaws txoj cai 'zero-Covid' hauv lub quarter thib plaub ntawm xyoo tas los.

"Kev noj khoom kim heev yuav rov zoo li Covid txo qis, kev lag luam hauv khw txhim kho, thiab kev xav ntawm cov neeg siv khoom rov qab los. Peb cia siab tias yuav pom 2021 qib kev muag khoom qee zaum ntawm thawj thiab thib ob ib nrab ntawm 2023, "hais tias Weiwei Xing, tus khub hauv Hong Kong-based Bain.

Xing tau sau tseg tias "Thaum qhov kev cia siab muaj ntau, tseem muaj kev pheej hmoo," Xing tau sau tseg. Ntawm lawv: "Raws li ntau tus neeg Suav siab tshaj plaws muaj nqis nyob sab nraud ntawm Tuam Tshoj, cov khoom kim heev yuav tsum xa cov kev paub zoo tshaj plaws nyob txhua qhov chaw hauv ntiaj teb."

Kev lag luam qeeb qeeb tau cuam tshuam cov neeg siv khoom kim heev nkag mus rau ntau dua li cov neeg muaj txiaj ntsig zoo xyoo tas los, Bain tau hais. Ntawm cov ntu nyuaj hauv xyoo 2022, kev lag luam saib pom qhov poob qis tshaj plaws, nrog rau kev muag khoom poob 20% -25% los ntawm 2021. Zam thiab kev ua neej nyob tau poob qis 15% -20%, nws hais.

Cov khoom lag luam nrog kev nkag mus hauv online muaj zog tsis tshua muaj kev cuam tshuam los ntawm kev kaw thiab ua kom zoo dua, Bain tau hais. Piv txwv li, nrog 50% kev nkag mus hauv online, kev zoo nkauj zoo nkauj tsuas yog poob qis 6%, nws tau sau tseg.

"Txawm hais tias feem ntau lub npe pom kev poob qis hauv 2022, ob peb nyob tiaj tus lossis loj hlob txawm tias muaj kev nyuaj. Peb yam tseem ceeb tau pab txhawb rau lawv txoj kev vam meej - thawj, cov npe loj dua tawm-ua cov neeg ua si me me ntawm qhov nruab nrab; Qhov thib ob, cov khoom lag luam nrog cov cim cim tau ua tau zoo dua li cov khoom lag luam niaj hnub lossis cov khoom siv raws caij nyoog thiab thaum kawg, cov khoom lag luam nrog cov neeg siv khoom tseem ceeb tau zoo dua, "hais tias Bruno Lannes, tus khub laus hauv Shanghai-based Bain.

Saib lwm cov posts:

Lus Nquag Tuav Rov Qab Teb Chaws Asmeskas Cov Lag Luam Hauv Asia Loj hlob sai: KPMG Tus Kws Lag Luam

Tuam Tshoj "Rov Qab Ntawm Txoj Kev," IPOs Poised Tos

Bill Gates pom Tuam Tshoj txoj kev nce siab li "Kev yeej loj rau lub ntiaj teb"

@rflannerychina