Chevrolet rebooted thiab hloov kho qhov kev qhia ua ntu zus ntawm HBO qhia "Lub Sopranos" rau qhov ua rau Super Bowl ad rau nws cov tsheb thauj khoom tshiab Silverado.
Chevrolet
Chevrolet rebooted thiab hloov kho qhov kev qhia ua ntu zus ntawm HBO qhia "Lub Sopranos" rau qhov ua rau Super Bowl ad rau nws cov tsheb thauj khoom tshiab Silverado.
Qhov kev tshaj tawm 60-thib ob, hu ua "Tshiab Tiam Tshiab," tau tshaj tawm thaum thawj peb lub hlis twg ntawm qhov kev ua si yam tsis muaj General Motors hom tso tawm ib qho kev saib ua ntej lossis cov yeeb yaj kiab ua ntej, kev coj ua uas tau dhau los ua qhov chaw rau Super Bowl tshaj tawm.
Kev lag luam suav nrog ntau qhov kev txhaj tshuaj tib yam li cov lus qhia thawj, tab sis tsis yog Tony Soprano, ua si los ntawm James Gandolfini, tsav tsheb 1999 Chevrolet Suburban SUV, nws yog tus neeg mob tus ntxhais, Meadow, ua si los ntawm Jamie Lynn Siegler, hauv 2024 Chevrolet. Silverado EV.
Steve Majoros, tus lwm thawj ntawm Chevrolet marketing, hais rau CNBC, "Nws yog ib txoj kev sib txawv ntawm showcasing 'The Sopranos' thiab showcasing Chevrolet. "Thaum koj muaj lub tsheb thauj khoom qhov tseem ceeb rau peb txoj kev lag luam, yeej tsis muaj lwm qhov laj thawj los ua qhov no."
Qhov chaw muaj cov ntsiab lus tseem ceeb ntawm zaj yeeb yaj kiab, "Woke Up This Morning" los ntawm British band Alabama 3. Nws xaus nrog kev sib tham ntawm Meadow nrog nws tus tij laug, AJ, ua si los ntawm Robert Iler, thiab actor John Cusack, uas ua suab rau Chevrolet, hais tias: "Thawj-pua, tag nrho cov hluav taws xob Chevy Silverado. Tag nrho lub tsheb tshiab rau ib tiam tshiab. "
Kev tshaj tawm yog qhia los ntawm David Chase, tus tsim thiab tus thawj coj ntawm qhov yeeb yam, nrog kev pab los ntawm Phil Abraham, tus thawj coj ntawm kev yees duab rau "The Sopranos" thawj lub npe sib lawv liag. Cov yeeb yam nrov tshaj tawm ntawm HBO los ntawm 1999 txog 2007.
Majoros tau hais tias lub tuam txhab tsis xav thuam qhov kev tshaj tawm vim tias pab pawg "nyiam qhov kev xav ntawm nqe lus loj uas tuaj yeem tawm ntawm qhov tsis muaj."
Lub sijhawm kawg Chevrolet muaj kev tshaj tawm ntawm Super Bowl yog xyoo 2015. Nws yog lwm qhov kev lag luam xav tsis thoob uas ua rau nws tshwm sim TV blackout tau tshwm sim ua ntej qhov kev ua si tab tom pib. Qhov chaw tau tshaj tawm lub tuam txhab Chevrolet Colorado pickup uas tau tsim hauv 4G LTE los pab saib qhov kev ua si thaum muaj hluav taws xob tiag tiag.
"Lub Sopranos" reboot yog qhov thib ob Super Bowl ad rau GM xyoo no. Lub tuam txhab ua ntej lub lim tiam no tau tshaj tawm 60-thib ob ad ua ntej ntawm qhov kev ua si ua yeeb yam ua yeeb yam thiab tus neeg ua yeeb yam Mike Myers rov qab nws lub luag haujlwm ua Dr. Evil los ntawm "Austin Powers" neeg soj xyuas comedy trilogy.
Tau qhov twg los: https://www.cnbc.com/2022/02/13/chevrolet-reboots-updates-the-sopranos-intro-for-super-bowl-ad.html