Celsius Energy Drink's CEO Los Streamline Logistics Tom qab tau txais $ 550 lab nqis peev los ntawm PepsiCo

Tus tsim tawm lub zog haus dej haus cawv xav tias yuav koom nrog ntau dua 200 ntawm nws cov neeg muag khoom ywj pheej hauv Asmeskas nrog PepsiCo'sPEP
network, thiab txuas ntxiv decentralize warehouses kom nyob ze rau nws co-chaw tsim tshuaj paus nyob rau hauv lub ntsej muag ntawm inflationary thiab mov chain constrictions, CEO John Fieldly tsis ntev los no hais rau kuv thaum lub sij hawm sib tham tshwj xeeb.

Celsius Holdings, uas tau dhau los ntawm kev tshaj xov xwm thiab kev lag luam tawm dag zog los ntawm cua daj cua dub, tsis ntev los no tau txais kev nqis peev $ 550 lab nrog rau kev sib koom ua lag luam mus sij hawm ntev nrog tus tsim Gatorade uas yuav tso cai rau lub tuam txhab kom nce nws cov hneev taw thoob ntiaj teb los ntawm 40% thiab zoo dua. lub hom phiaj cov tsev kawm ntawv qib siab.

Fieldly sau tseg tias qhov tsis txaus ntawm cov kaus poom thiab lwm yam kev thauj mus los, xws li cov nqi thauj khoom siab, tau tuav rov qab Celsius thiab cov phooj ywg haus dej haus rau ntau xyoo tshwj xeeb tshaj yog thaum lub sijhawm muaj kev sib kis loj. Nws tau hais tias "Rau cov khoom siv raw, peb tau ruaj ntseg tuaj yeem tsim tau raws li kev mus tom ntej," nws hais. "Peb tab tom loj hlob sai: peb cov kev muag khoom tau nce 135% rau lub quarter thib ob, yog li tso cai rau peb kom tau txais txiaj ntsig zoo thaum peb loj hlob. Peb kuj tseem muaj peev xwm pab tau qee qhov ntawm cov nqi nce nqi. "

Celsius yuav tsis hloov cov qauv ntawm nws cov khoom mus rau pem hauv ntej, Fieldly tau hais txog, ceeb toom tias yuav ua li cas "suav nrog thiab caw" tau ua rau lub tuam txhab ua tau zoo tshaj hauv kev lag luam. $ 53.1 billion Kev lag luam thoob ntiaj teb lub zog haus dej haus uas nyuam qhuav pom tshiab, xws li Kyle Busch-cofounded Rowdy Energy Drink thiab ZOOA tsim los ntawm Hollywood megastar Dwayne 'The Rock' Johnson.

"Peb yog tus thib ob ntawm AmazonAMZN
, thiab lub zog loj tshaj plaws haus cawv hom [hauv lub tebchaws], "nws hais ntxiv. "Peb nyob rau hauv pem hauv ntej ntawm kev cuam tshuam cov qeb."

PepsiCo tau thawb mus rau hauv kev lag luam haus dej haus nrog nws $ 3.85 nphom kev cog lus nrog Rockstar Zog hauv 2020, thiab ib qho kev faib tshwj xeeb nrog Bang Zog nyob rau tib lub xyoo, txawm tias tom qab ntawd tau poob los ntawm.

Fieldly ntseeg tias Celsius muaj kev sib koom ua ke nrog Rockstar, thiab yuav ntxiv dag zog rau PepsiCo txoj haujlwm hauv kev ua haujlwm, zoo dua-rau-koj haus dej haus ua lag luam. "Yog tias koj saib ntawm PepsiCo cov ntaub ntawv khaws cia, muaj qhov sib txawv ntawm cov hnub nyoog tshiab, cov khoom siv hluav taws xob ua haujlwm, thiab qhov tseeb tias Celsius yog tus thib ib pab txhawb rau qeb kev loj hlob yog qhov ua rau lawv zoo siab heev," nws hais. "Rockstar tsom ntsoov rau cov neeg siv khoom noj haus haus cawv, thaum Celsius yeej mus tom qab txoj haujlwm kev noj qab haus huv."

Tam sim no PepsiCo muaj 8.5% feem pua ​​​​ntawm Celsius raws li nws cov peev nyiaj tshiab, thaum Carl DeSantis, uas tau tsim thiab muag Rexall Sundown rau Royal Numico rau $ 1.8 nphom hauv xyoo 2000, muaj kwv yees li 24% ceg txheem ntseeg hauv lub tuam txhab, raws li Fieldly. Nws hais tias Celsius tsis tau txiav txim siab qhov ua tau tias cov dej haus loj tuaj yeem ua tus tswv feem ntau yav tom ntej.

“Cov tswv cuab yeej tseem ceeb heev rau peb. Nrog rau 8.5% ceg txheem ntseeg, [PepsiCo] muaj peev xwm nce mus rau lawv cov paj laum, tab sis peb kuj yuav tsum tau ua kom ntseeg tau tias muaj kev txaus siab zoo tshaj plaws hauv lub tuam txhab uas tsis yog khi rau kev faib tawm, "Fieldly hais. "Tsuas yog lub sijhawm yuav qhia [txawm tias kev yuav khoom yav tom ntej puas ua tau]. Nyob rau lub sijhawm no, peb xav tias nws yog qhov zoo tiag tiag rau Celsius hais txog kev nqis peev. "