Celeb-Favorite Lana Jewelry Fetes 20th Ib Xyoo, Qhov Muag Expansion

Rihanna, Madonna, Jennifer Lopez, Cameron Diaz thiab Lizzo txhua tus muaj dab tsi? Ob lo lus: Lana Jewelry.

Tus tsim qauv Lana Bramlette paub tias nws yog ib qho tseem ceeb thaum nws pib nws lub npe Chicago-raws li cov hniav nyiaj hniav kub zoo hauv xyoo 2002.

Bramlette hais tias "Kuv lub hom phiaj yog kom muaj lub teb chaws muaj nyiaj kub hnyiab," Bramlette hais. "Qhov no yog lub tswv yim tag nrho ntawm kev tsim kev lag luam loj heev."

Nws lub lag luam ntau lab daus las, uas yog ua kev zoo siab rau nws 20th hnub tseem ceeb nrog tus qauv Charli Howard raws li lub ntsej muag ntawm kev sib tw, tau tawm hauv qhov nrawm nrawm tom qab tus tsim qauv nrhiav tsis pom qhov nws tab tom nrhiav: nkawm khau zoo meej. Nws lub vev xaib nyeem tias "Muaj hmoo, tom qab 27-xyoo-laus Lana tsis pom lawv," nws lub vev xaib nyeem.

Nws tam sim no-icic kub hoops tau ua rau nws lub npe tsim nyog "Poj huab tais ntawm lub Hoop," thiab nws cov hniav nyiaj hniav kub sau spans txhua yam ntawm $ 300 14K-kub hoop tsej, $ 1330 "Hlub" nameplate necklaces rau $ 60,000 emerald hoops. Lana Jewelry yog muag hauv cov khw muag khoom kim heev xws li Bergdorf Goodman, Neiman Marcus, Nordstrom
JWN
thiab Saks Fifth Avenue.

Txawm li cas los xij lub hom phiaj thaum ntxov yog cov cag nyom heev. Qhov tseeb, tus tsim qauv coj nws thawj qhov kev txiav txim hauv of the elevator hauv 900 North Michigan Khw hauv Chicago. Nameplate necklaces tau pib muaj koob meej nyob rau hauv lub sijhawm ntawm "Sex thiab Lub Nroog," thiab tus tsim qauv tau hnav "Rob" nameplate saw caj dab uas nws ua rau nws tus hluas nraug, tam sim no tus txiv qhia rau tib neeg paub tias nws raug coj mus.

"[Tus poj niam] zoo li 'Koj lub caj dab hais li cas?' Nws hais tias nws tab tom nrhiav txhua qhov chaw kom muaj lub caj dab nrog nws tus dev lub npe, "Bramlette nco qab. "Liab dab neeg luv luv, Kuv tsim ib tus lej thiab xa mus rau nws."

Cov khw muag khoom muag tiag tiag tau xaj thiab P.45 hauv Chicago yog ib qho ntawm nws thawj tus account. “Thaum lub sijhawm kuv muaj tsib tus qauv. Ib lub lis piam tom qab, lawv tau hais tias nws tau muag tawm, "Bramlette nco qab. "Tus tswv hais rau kuv 'qhov no loj dua Chicago. Koj yuav tsum mus rau LA.'

Thiab yog li ntawd nws tau ua.

"Peb mus rau LA thiab nkag mus rau hauv Fred Segal. Peb tsis muaj sijhawm teem sijhawm, "Bramlette hais. "Peb yuav mus tom khw noj mov, ob tog thiab tib neeg yuav zoo li 'peb hlub koj lub caj dab-qhov no yog dab tsi?' Koj yuav tsum muaj siab tawv thiab muaj kev ntseeg siab tias qhov no yuav yog qhov zoo tshaj plaws nyob rau tib lub sijhawm koj yuav tsum muaj kev ntseeg siab. "

Nws yog qhov pom tseeb rau Bramlette, tias nws lub tswv yim tau muaj qhov tsis muaj nyob hauv khw muag hniav nyiaj hniav kub. Tus tsim qauv, uas yav dhau los ua haujlwm hauv kev lag luam thiab zam, pom tias tsis muaj leej twg ntawm nws cov phooj ywg tau hnav cov hniav nyiaj hniav kub zoo thaum lawv splurged rau txhua yam.

"Kuv xav hais tias yog vim li cas koj yuav hnav ib lub hnab $ 1000, lub nplhaib sib koom tes thiab tom qab ntawd koj hnav khaub ncaws hnav khaub ncaws?" nws hais.

Bramlette ntseeg tias kub yog qhov kev nqis peev zoo tshaj plaws uas txhua tus tuaj yeem ua tau raws li nws yeej tsis poob nws cov nqi. "Kuv nco qab xyoo 2005 thaum kub tau nce los ntawm $ 275 txog $ 500 ib ooj. Tam sim no koj nyuam qhuav kawm nws yog ib feem ntawm kev lag luam, "nws hais.

Tus tsim qauv tseem ua haujlwm rau nws txoj haujlwm, tam sim no yog tsev neeg ua lag luam, hauv Chicago. Nws txiv, Naum Fertelmeister, yav dhau los Motorola kev lag luam tus thawj coj, koom ua lag luam. "Peb hu nws Charlie rau Angels," nws hais. "Nws yog lub suab ntawm qhov laj thawj." Nws tus ntxhais Blake yog qhov kev tshoov siab tom qab sau tshiab npaj rau tiam tom ntej hu ua Lana Girl.

Thiab nws yeej tsis pom nws lub hauv paus hauv Windy City yog qhov tsis zoo.

“Kuv ib txwm pom lub ntiaj teb ua ib feem ntawm kev sib cog lus. Kuv ib txwm ntseeg tias peb yuav tsum nyob sab nraum Chicago, "Bramletette hais. "Tau lub dav hlau thiab mus rau Seattle thiab ntsib Nordstrom, lossis mus rau Dallas thiab ntsib Neimans lossis mus rau New York."

Nws lub tswv yim kev lag luam yooj yim: nws yeej tsis ua li cas koj ua nws, nws tsuas yog ua nws.

"Nws txhua yam pib nrog cov hauv paus hniav, tuav koj cov khoom, hnav koj cov khoom, tham txog qhov koj ua, nug kev xav," nws hais. "Yog tias koj muaj cov khoom lag luam zoo tiag tiag, nws yuav siv sijhawm 90 hnub kom nws ua tiav. Yog tias nws zoo, koj yuav paub nws. "

Yog tsis muab cov ntaub ntawv tiag tiag, kev muag khoom muag tau dhau qhov kev cia siab, nws hais.

"Txhua tus neeg hauv ntiaj teb no tab tom sim kom lawv cov lag luam rov qab los ntawm Covid. Peb tshaj nws, ”nws hais.

Saib tom ntej, Bramlette hais tias qhov kev tsom mus rau kev tsim kev lag luam, tsom mus rau cov chaw muag khoom thiab nthuav tawm rau hauv cov khoom sib txawv.

Bramlette hais tias "Peb txoj kev lag luam muaj zog ntawm ntug dej hiav txwv, hauv Texas, California thiab Florida," Bramlette hais.

Thiab tej zaum yuav muaj lub cib fim tshaj cov hniav nyiaj hniav kub.

"Kuv ib txwm xav tias peb cov neeg siv khoom nyiam peb cov hniav nyiaj hniav kub yuav nyiam khaub ncaws," Bramlette hais. “Muaj ntau lub sijhawm tam sim no. Puas yog khoom siv hauv tsev? Puas yog tswm ciab? naj hoom? Puas yog skincare thiab pleev? ”