Caprio Winery's Unique Business Strategy txhawb cov neeg siv khoom kom 'Them Nws Forward'

Dennis Murphy lub cim xeeb tshaj plaws ntawm kev xyiv fab ntawm kev muab yog thaum nws tseem yog menyuam yaus thiab yuav qhwv nws cov khoom ua si nyiam ua khoom plig Christmas rau nws cov kwv tij thiab cov muam. Tib lub siab dawb paug nyob nrog nws thaum nws pib nws thawj lub tuam txhab, Hayden Tsev, nrog phooj ywg zoo tshaj Hayden Watson. Raws li hauv Oregon, Washington, thiab Idaho, nrog txhua lub tsev muag lawv pab 10% ntawm cov nyiaj tau los rau kev siab hlub, ua rau ntau dua $ 32 lab rau kev ua siab dawb txawm tias xyoo 2020.

Yog li thaum Murphy txiav txim siab nthuav dav rau nws txoj kev mob siab rau loj liab Washington wines, nws tau tsim ib lub tsev winery nyob ib sab ntawm ib qho ntawm nws nyiam wineries, Pepper Bridge, hauv Walla Walla, Washington. Npe nws Caprio Cellars, nws tau txais ib lub tswv yim ua lag luam tshwj xeeb uas tsis yog tsuas yog muab 10% ntawm Caprio net profits rau kev siab hlub, tab sis muab cov khoom noj pub dawb thiab cawv rau cov qhua.

Murphy hais tias "Peb tau cog cov cabernet sauvignon thiab merlot vineyards hauv xyoo 2005, thiab pib muag cawv hauv xyoo 2010," Murphy hais. "Txij thaum pib peb tau tsim ib txoj haujlwm hu ua "Txhua Sip Hloov Lub Neej," qhov uas peb sib txuas lus rau cov neeg siv khoom hauv chav tasting txog 10% kev pab txhawb nqa. Feem ntau zoo li yuav zoo siab rau qhov no vim tias peb muag cawv ntau dua rau ib tus neeg dua li lwm cov wineries hauv cheeb tsam. "

Kev Tastings pub dawb Pab Them rau pem hauv ntej

Txawm hais tias ntau lub tuam txhab Asmeskas pub dawb rau cov koom haum pab nyiaj txhua xyoo, qhov tseeb tias Caprio Cellars kuj tseem muab cov cawv txiv hmab txiv ntoo ua ke nrog zaub mov, ntxiv rau kev pab 10% ntawm cov txiaj ntsig rau kev siab hlub yog qhov tsawg heev. Feem ntau cov wineries yuav tsum tau ua kom tiav tastings dawb xyoo dhau los, vim yog teeb meem nqi.

Murphy piav qhia tias "Kuv pog, Eleanor Caprio, uas peb hu ua lub winery, yog tus ua noj ua haus zoo heev," “Nws yuav chim yog tias kuv tsis muab zaub mov nrog cawv - nws tsis tuaj yeem sib tham. Tsis tas li ntawd, hauv tsev kawm kev lag luam kuv tau kawm txog kev sib raug zoo txoj kev xav, uas hais tias tib neeg yuav them rov qab yam lawv tau txais los ntawm lwm tus. Nws yog ib qho kev pheej hmoo kom muab cov khoom noj pub dawb thiab zaub mov dawb, tab sis kuv muaj kev ntseeg rau tib neeg. "

Qhov kev pheej hmoo tau them tawm vim nws nyuaj heev kom tau txais kev tso npe ntawm Caprio Cellars vim tias nws tau booked heev, thiab muaj cov npe tos tuaj koom lub club wine. Murphy hais tias "Vim tias peb me me (tsawg dua 5000 tus neeg), peb ib txwm ua qhov chaw ua yeeb yam los ntawm kev teem sijhawm qhib tsib hnub hauv ib lub lis piam," Murphy hais. "Peb tsuas muaj plaub lub sijhawm teem sijhawm rau ib hnub, txwv rau 20 tus qhua txhua lub sijhawm, qhov chaw uas lawv tau ntsib 90 feeb cawv thiab zaub mov ua ke nrog peb tus kws ua zaub mov."

Thaum lub sij hawm tasting kev, tasting chav neeg ua hauj lwm piav qhia Caprio lub tswv yim muab, thiab thaum kawg ntawm tasting, "peb hais kom cov neeg them nws rau pem hauv ntej rau cov qhua tom ntej kom peb thiaj li tuav tau cov neeg tsis tau them nqi," Murphy hais.

Feem ntau cov qhua rau Caprio Cellars reciprocate los ntawm kev yuav cawv. Lawv kuj qhia lawv cov kev xav rau lwm tus, ua rau ntau dua 900 5-hnub kev tshuaj xyuas hauv Google - ntau dua li lwm cov winery hauv cheeb tsam.

Yuav Ua Li Cas Kev Muab Kev Lag Luam tuaj yeem daws tau ntau yam ntawm Asmeskas cov teeb meem

Nyob rau xyoo 2021, Dennis Murphy tau txais 'Tus Neeg Tshaj Lij Tshaj Lij Tshaj Lij' los ntawm Wine Industry Network, rau kev txhawb nqa cawv thiab cov zej zog hauv zos. Nws ntseeg tias kev lag luam loj thiab me thoob plaws tebchaws Amelikas tuaj yeem daws ntau yam teeb meem hauv lub tebchaws, xws li kev tsis muaj tsev nyob, kev quav yeeb tshuaj, thiab kev ua txhaum cai, los ntawm kev muab ib feem ntawm lawv lub tuam txhab lub tswv yim.

Nws hais tias "Kev lag luam ntiag tug yog qhov zoo dua li tsoomfwv hauv kev ua haujlwm hauv zej zog," vim tias peb muaj txiaj ntsig zoo dua.

Tab sis Murphy kuj ntseeg tias tus yuam sij rau kev ua haujlwm pub dawb yog tsom rau cov koom haum uas ua raws li cov tuam txhab muaj txiaj ntsig. "Koj tuaj yeem tig $ 1000 mus rau $ 20 lab los ntawm kev xaiv ib lossis ob lub zog uas koj mob siab rau. Tab sis nws tsis yog tsuas yog sau cov tshev - ntau lub tuam txhab ua qhov ntawd. Nws txhais tau hais tias qhia rau tus kws qhia, ua haujlwm pub dawb, nyob hauv pawg thawj coj saib, lossis pab lub koom haum pab dawb hauv lwm txoj hauv kev. "

Caprio Cellars tsom mus rau Cov Kwv Tij Loj / Cov Muam Loj, qhov twg Murphy kuj tau ua haujlwm rau pawg thawj coj hauv zos, thiab Thawj Zaj Dab Neeg, ib lub koom haum uas nws pab nrhiav tau ntawm Hayden Homes. Thawj Zaj Dab Neeg hais txog qhov teeb meem vaj tsev los ntawm kev sib koom ua ke cov vaj tsev pheej yig rau hauv cov zej zog tsim.

Murphy hais tias "Caprio thiab Hayden Kev Tsim Kho tsis tuaj yeem cawm lub ntiaj teb," tab sis los ntawm kev ua raws li peb txoj kev muab, peb ua rau peb lub siab thiab lub siab ua kom muaj qhov sib txawv. Yog tias txhua lub tuam txhab ua qhov no, peb tuaj yeem daws tau ntau yam teeb meem hauv peb lub tebchaws. kuv ua kuv share. Kuv txoj kev npau suav yog tias txhua tus thawj coj ua lag luam tuaj yeem ua qhov sib txawv. Kuv xav tawm hauv lub ntiaj teb no qhov chaw zoo dua. "