Puas Yuav Tso Ib Lub Album Txhim Kho Lub Hom Phiaj Tus Nqi? Mastercard's Hais Txog Kom Paub

Tsis muaj qhov tshwm sim tshwm sim, sonic branding tseem nce hauv av raws li lub hauv paus tswv yim rau cov tuam txhab los ntawm McDonald lub rau AppleAAPL
rau Tso Tsheb Hlau Coca-Cola uas nrhiav kom nthuav dav lawv txoj kev sib raug zoo nrog cov neeg siv khoom. Tam sim no MastercardMA
tab tom tig txhua yam los ntawm kev tso tawm ntawm ib qho album uas nws 10 zaj nkauj txhua qhov sib xyaw ua ke ntawm nws lub suab ID.

Priceless debuts lub lim tiam no rau Spotify nrog rau txoj koob hmoov-thiab txoj kev ntseeg-ntawm super-tsim Timbaland, uas nws lub suab paj nruag tsim platform Beatclub ua haujlwm nrog lub tuam txhab them nyiaj ntawm qhov project. Mastercard kuj tau koom tes nrog tus tsim khoom Niclas Molinder los sau cov neeg ua yeeb yam uas sawv cev rau cov kab lis kev cai, hom thiab hom lus.

Nws yog qhov kev hloov pauv tshiab tshaj plaws rau lub tuam txhab, uas tau pib nws lub npe sonic hauv 2019 thiab tau ua lub suab nrov ntawm lub luag haujlwm ntawm lub suab hauv kev txhim kho lub npe tus nqi. Ntawm cov kev txav tsis ntev los no, MasterCard tso tawm ib zaug hauv 2020 raws li nws lub logo sonic, koom nrog cov suab paj nruag raws li qhov tseem ceeb ntawm nws TikTok thiab tau ua haujlwm nrog cov kws ua yeeb yam suav nrog Jennifer Hudson. thiab UPS rau ad campaigns.

"Tib neeg tau koom nrog ntau lub suab los ntawm cov khoom siv, IoT. Los ntawm kev sib koom ua ke peb cov sonic DNA rau hauv cov suab paj nruag uas cov neeg siv khoom txaus siab, peb tab tom ntxiv rau qhov kev paub dhau los tsis yog tshem tawm ntawm nws, "hais tias Raja Rajamannar, Mastercard tus thawj coj ua lag luam thiab kev sib txuas lus.

"Raws li peb txuas ntxiv txhim kho qhov sib npaug ntawm peb lub ntsej muag lub ntsej muag lub logo thiab cov qauv tsim hauv qhov chaw, cov nkauj no tsim lub sijhawm tseem ceeb rau peb txuas rau cov neeg siv khoom hauv kev coj noj coj ua, kev lom zem."

Timbaland, uas tau pab kho cov nkauj thiab tus kheej saib xyuas cov remixes ntawm ob lub suab hais tias "Nws yog qhov tshiab, thiab nws tshiab, thiab kuv tsis xav tias nws tau ua tiav ua ntej." "Kuv tau txhais tes ntawm kev kho txhua lub suab thiab cob qhia cov neeg tsim."

Txij li thaum tuav nws lub npe sonic, Mastercard tau txais kev qhuas thoob plaws hauv qhov chaw, tsaws rau saum amp's Best Audio Brands qhia rau ob xyoos dhau los. Nws yog ib qho kev xaiv uas tsis tuaj yeem pheej yig, tab sis Rajamannar ntseeg hais tias kev txhawb nqa lub suab ntawm kev them nyiaj nyab xeeb thiab kev nyab xeeb yog tsim nyog txhua las lub tuam txhab tau nqis peev.

"Raws li peb txuas ntxiv tsim qhov sib npaug ntawm peb lub ntsej muag lub logo thiab cov qauv tsim hauv qhov chaw suab, cov nkauj no tsim lub sijhawm tseem ceeb rau peb txuas rau tib neeg hauv kev coj noj coj ua, tshwj xeeb thiab lom zem," nws hais. "Kev lag luam ib txwm yog ib txoj hauv kev yav dhau los - nrhiav txoj hauv kev tshiab ntawm kev tsim thiab txhawb nqa peb cov hom lag luam yog li peb mus txog peb txoj kev lag luam thiab kev koom tes."

cov Priceless tso tawm raws li Sprite cov kev taw qhia thaum ntxov Lub Rau Hli ntawm kev pab cuam suab paj nruag thoob ntiaj teb Sprite Limelight, nrog rau Universal Music Pab Pawg. Qhov kev zov me nyuam tsom rau cov suab paj nruag thiab cov nkauj tsim los ntawm kws ntaus nkauj James Blake uas cov kws ua yeeb yam thoob ntiaj teb siv los tsim cov nkauj qub. Lub tuam txhab hluav taws xob Plhaub zoo ib yam li tau pib lub suab ntawm Plhaub, ib qho suite ntawm cov khoom siv suab paj nruag hloov tau yooj yim uas suav nrog kev hloov pauv ntawm guitar-tsav pob zeb rau ambient mus rau tsib daim ntawv mnemonic.

Raws li ib feem ntawm Beatclub kev sib koom tes, Mastercard yuav yuav thiab muab kev koom tes ib xyoos rau lub platform rau ntau pua tus tsim tawm los ntawm cov zej zog tsis muaj kev ywj pheej. Nws tseem yuav txhawb nqa cov neeg ua yeeb yam album "los ntawm ntau yam kev pab cuam, ua kom muaj zog thiab txhawb nqa," Rajamannar hais.

"Peb yuav muab lawv tso rau hauv peb qhov programming txhua qhov chaw uas ua tau, thiab lawv yog ib feem ntawm cov ntaub ntawm peb lub npe sonic tam sim no. Raws li ib feem ntawm Mastercard tsev neeg, peb tos ntsoov yuav txuas ntxiv txhawb cov kws ua yeeb yam no los ntawm lawv cov suab paj nruag taug kev ntawm tus kheej thiab pab pawg. Peb cia siab tias qhov kev paub no txhawb nqa lawv mus rau kev vam meej thaum lawv txuas ntxiv mus nrhiav lawv txoj kev mob siab rau nrog peb txoj kev txhawb nqa tsis muaj zog, "nws hais.

Timbaland, uas tau ua haujlwm nrog cov txuj ci xws li Missy Elliott mus rau Justin Timberlake mus rau Madonna, hais tias nws cia siab tias ntau lub npe yuav hloov mus rau kev koom tes nrog lub zej zog muaj tswv yim los tsim thiab txhawb nqa lawv cov cim sonic.

"Lub neej yav tom ntej yog rau cov hom lag luam pib koom tes nrog cov kws ua yeeb yam thiab cov neeg tsim khoom los tsim lub suab nyob ib puag ncig lawv cov hom. Koj yuav tsum tau rov qab mus rau lub suab paj nruag. Koj yuav tsum xav sab nraum lub thawv tam sim no, ”nws hais.

Artists nyob rau Priceless suav nrog: Michael Rice (UK), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia / US), Raees (Algeria), Tejas (India), Nadine Randle (UK / Sweden), Tania (Australia), Elle B. (US) thiab Amaya (Slovenia).