Kev xaiv tsa ib nrab xyoo 2022 yog nyob rau hauv txoj hauv kev uas yuav kim tshaj plaws li ntau dua $ 6.4 nphom tau raug nchuav rau hauv TV, xov tooj cua thiab digital tshaj tawm rau Asmeskas Lub Tsev, Senate, gubernatorial thiab cov haiv neeg hauv zos, raws li cov neeg tsis sib haum xeeb. AdImpact thiab cov ntaub ntawv hais txog nyiaj txiag.
Cov neeg sib tw thiab cov pab pawg sab nraud tau siv yuav luag $ 50 lab ntawm kev tshaj tawm nruab nrab lub sijhawm khiav hauv Facebook thiab Google ib leeg nyob rau 30 hnub dhau los, raws li cov ntaub ntawv sau los ntawm cov tuam txhab.
Ntau tshaj $ 6.4 nphom hauv kev siv nyiaj tshaj tawm twb dhau los ntawm kev xaiv tsa xyoo 2018 thiab 2020, Raws li AdImpact, uas kwv yees tias kev siv nyiaj tshaj tawm tag nrho yuav raug $ 9.7 nphom los ntawm Hnub Xaiv Tsa thaum Lub Kaum Ib Hlis.
Kev siv nyiaj ntau ntawm kev tshaj tawm nom tswv thoob plaws xyoo 2022 kev xaiv tsa tau qhia txog qhov ceev ntawm ob tog kom tau txais lub zog hauv Washington thiab thoob plaws lub tebchaws. Democrats tswj lub Tsev thiab Senate tab sis tsuas yog los ntawm cov npoo me me.
Senate tau faib 50-50 nrog Democrats yuav tsum tau cia siab rau Tus Lwm Thawj Coj Kamala Harris rau kev sib tw pov npav. Cook Political Report labels Senate seats tuav los ntawm Sens. Raphael Warnock, D-Ga., Catherine Cortez Masto, D-Nev. thiab Ron Johnson, R-Wis. raws li toss-ups. Democrats muaj ib cuaj feem coob Hauv Tsev, nrog rau Cook tsab ntawv ceeb toom projecting 31 Lub tsev zaum tau nce rau grabs.
Ua ke, Masto thiab Warnock cov phiaj xwm tau siv ntau dua $ 4 lab ntawm kev tshaj tawm hauv TV txij li lub Cuaj Hlis 5, raws li tsis ntev los no. cov ntaub ntawv taug qab los ntawm Wesleyan Media Project. Johnson cov pab pawg thiab Pawg Neeg Saib Xyuas Kev Ruaj Ntseg Hauv Tebchaws tau siv yuav luag $ 1.3 lab rau kev tshaj tawm hauv TV nyob rau tib lub sijhawm ntawd, txoj kev tshawb no qhia.
Ib txoj kev tshawb fawb cais los ntawm tib pab pawg qhia tau hais tias tsoomfwv kev sib tw nce thiab nqis cov npav hauv Georgia, Nevada thiab Wisconsin tau cuam tshuam cov teeb meem tseem ceeb rau cov neeg xaiv tsa, suav nrog ib puag ncig, kev saib xyuas kev noj qab haus huv, kev nce nqi thiab kev nyab xeeb rau pej xeem.
Cov phiaj xwm tau muab ntau cov peev txheej rau hauv kev tshaj tawm digital tshaj lub hli dhau los. Lawv tau siv yuav luag $ 46 lab ntawm Google tshaj tawm hauv 30 hnub dhau los, raws li cov ntaub ntawv tshawb fawb cav.
Lub Senate Leadership Fund, super PAC ua ke nrog Senate Minority Leader Mitch McConnell, R-Ky., tau siv $ 2.72 lab txij li lub Yim Hli lig rau Google tshaj tawm tawm tsam Democrats khiav rau Senate. Lub koom haum PAC cov koom haum tsis muaj txiaj ntsig, Ib Lub Tebchaws, tau siv ntau dua $ 2.3 lab rau kev tshaj tawm. Lub Koom Haum Thawj Coj Cov Nyiaj Txiag, lub super PAC uas txhawb nqa Tsev Neeg Republicans, tau siv $ 1.32 lab nyob rau lub hli dhau los ntawm Google tshaj tawm.
Democrats tau dhia nrog kev siv nyiaj ntau lab ntawm Google tshaj tawm hauv plaub lub lis piam dhau los, cov ntaub ntawv qhia. Pawg Democratic Senatorial Campaign Committee, pawg phiaj xwm rau Senate Democrats, tau siv nyiaj ntau dua $ 1 lab hauv Google tshaj tawm, thaum Pawg Thawj Tswj Hwm Democratic Congressional Campaign Committee, uas ua haujlwm pab pawg phiaj xwm rau House Democrats, tau siv yuav luag sib npaug ntawm Google tshaj tawm.
Ntawm Senate Democrats, Warnock txoj kev sib tw tau siv ntau tshaj plaws hauv Google tshaj tawm hauv 30 hnub dhau los, plowing ntau dua $ 1 lab rau hauv qhov chaw ntawm kev tshawb nrhiav platform.
Kev sib tw thiab cov pab pawg sab nraud tau siv ntau dua $ 4 lab hauv Facebook nyob rau tib lub sijhawm, raws li kev tshaj tawm xov xwm loj heev cov ntaub ntawv.
Cov Neeg Asmeskas rau Txoj Kev Loj Hlob, ib qho super PAC tau txais nyiaj txiag los ntawm cov koom haum loj Koch Industries, tau siv ntau dua $ 810,000 hauv Facebook tshaj tawm, nrog qee qhov chaw txhawb Republicans khiav rau lub xeev lub rooj. Koch Industries tau txais $ 3 lab pub dawb rau super PAC thaum Lub Yim Hli, raws li Tsoom Fwv Teb Chaws Kev Xaiv Tsa Cov Ntaub Ntawv.
Warnock txoj kev sib tw tau siv yuav luag $ 735,000 hauv Facebook chaw nyob rau lub hlis no, nrog John Fetterman, Democrats khiav rau Pennsylvania lub rooj zaum Senate piv rau Dr. Mehmet Oz, siv $ 550,000 nyob rau tib lub sijhawm.
Source: https://www.cnbc.com/2022/09/26/2022-midterms-candidates-spend-over-6point4-billion-on-ads-making-race-one-of-the-most-expensive-ever.html