Cov teeb meem Caching, Deal Overwhelm, Tab sis Qhov Zoo Ruckus Tag Nrho

Peb nyob rau hauv lub sijhawm kawg ntawm kev yuav khoom txhua xyoo marathon hu ua Prime Day. Cov ntaub ntawv pob zeb ntawm kev ua tau zoo tsuas yog pib tsoo tag kis. Tab sis cov npe uas muag ntawm AmazonAMZN
tau siv yav dhau los 36 teev caj dab tob rau ntawm qhov chaw thiab lawv cov kev txheeb xyuas, trawling lawv pawg rau cov cim qhia ntxov ntawm kev ua haujlwm.

Ntawm no yog cov lus ceeb toom los ntawm cov npe muag ntawm Amazon txog qhov xwm txheej kom deb li deb - qhov zoo, qhov tsis zoo, thiab qhov phem.

Qhov zoo: PR loj thiab kev sib raug zoo ruckus

Ntau tus neeg yuav khoom, suav nrog kuv tus kheej, tau raug dej nyab nrog cov phiaj xwm organic thiab them nyiaj hauv kev tshaj xov xwm, nrog rau cov phiaj xwm email hais txog Prime Day deals los ntawm hom.

Tab sis qhov no yog qhov uas Amazon qhov kev koom tes koom nrog tiag tiag ci. Xov xwm chaw thiab influencers ib yam li curate deals thiab khoom, thiab tau txais ib tug affiliate commission ntawm kev muag khoom uas lawv pab txhawb.

Rina Yashayev, Lub taub hau ntawm Ecommerce ntawm cov khoom lag luam zoo nkauj Yes To thiab Hnia Kuv Lub ntsej muag, hais tias xyoo no, xovxwm thiab PR yog qhov cuam tshuam ntau dua li yav dhau los. Yashayeva tau hais tias "Kev lag luam tau dhau los ua kom txaus siab thiab dhau los ua kom pom tias cov neeg siv khoom cia siab rau cov xovxwm los coj txoj hauv kev," Yashayeva tau hais. "BuzzFeed, CNN, Allure, Cosmo, Glamour, Hnub no thiab Vogue tau dhau los ib txwm."

Lwm cov khw muag khoom xws li Lub Hom Phiaj tau txhawb nqa cov khoom lag luam sib tw thiab. Ib qho dej ntws nce siab nqa tag nrho cov nkoj. Thiab thaum cov xwm txheej sib tw tau tsim los hloov cov neeg yuav khoom tawm ntawm Amazon, kuv ntseeg tias cov txiaj ntsig zoo yog tias ntau lab tus tib neeg thoob plaws ntiaj teb tau siv sijhawm ib nrab ntawm lub lim tiam no mus kav khw hauv ntau lub khw muag khoom uas tau khiav cov xwm txheej.

Raws li Adobe Digital Economy Index, thawj hnub ntawm Prime Day pom tag nrho cov muag online hauv Asmeskas tshaj $ 6.0B (7.8% kev loj hlob YOY) ua rau hnub loj tshaj plaws rau kev siv nyiaj hauv online rau hnub tim 2022; cov nyiaj kuj tau tshaj tag nrho cov nyiaj tau los hauv online rau Hnub Thanksgiving ($ 5.1B) xyoo tas los. 

Qhov zoo: cov nyiaj cheb txaus nyiam thoob plaws ntau pawg

Nws tsis pub leejtwg paub tias Amazon siv Prime Day los ua lub sijhawm luv luv thiab muag los ntawm Amazon cov khoom lag luam zoo li Kindle, Hluav Taws Xob thiab TVs, thiab lwm yam khoom siv Alexa. Qhov ntawd yog qhov tseeb xyoo no, nrog ntau yam khoom siv Amazon txo qis dua 45%.

Tab sis lwm pawg muaj kev txo nqi loj heev. Kuv tus kheej tau yuav khoom hnyav heev hauv cov khoom noj khoom haus uas muaj ntau yam khoom nrog luv nqi ntawm 30% lossis ntau dua.

Kev tsom xam stratably hla ib pob tawb ntawm cov khoom hauv txhua pawg khw loj qhia tau hais tias tus nqi luv nqi sib txawv hauv ntau pawg. "Rau qhov sib npaug, kev tshaj tawm qhov tob ntawm cov khoom tshwj xeeb xyoo no zoo li sib npaug nrog xyoo dhau los," Stratably tus tsim Russ Dieringer tau hais hauv email rau cov neeg siv khoom. "Piv txwv li, 30% kev txo nqi zoo li qhov tsawg kawg nkaus uas xav tau los ua thawj nplooj ntawv lossis ob ntawm ib pawg muab."

Qhov zoo: Prime Day deals muaj nyob ntawm Amazon

Thawj thawj zaug, Prime Day deals tau muaj tshaj Amazon ntawm 'Yuav nrog Prime' txoj haujlwm. Marketplace Pulse sau tseg uas ob peb lub kaum os ShopifyKAV
cov khw muag khoom muaj "Siv Yuav nrog Prime kom tau txais 20% luv nqi thov ntawm kev txiav tawm" lossis cov ntawv zoo sib xws.

Thaum lub ntsuas me me, nws yog qhov nthuav kom nco ntsoov tias qhov program no tsuas yog nyob ib puag ncig ob peb lub hlis xwb.

Qhov tsis zoo: cuam tshuam dhau

Rina Yashayev, Lub taub hau ntawm Ecommerce ntawm cov khoom lag luam zoo nkauj Yes To thiab Hnia Kuv Lub ntsej muag, tau hais tias tsis muaj cov txheej txheem seamless rau cov hom lag luam los mus xaiv cov kev lag luam los khiav.

“Muaj ntau yam tshwm sim. Ntau hom kev sib cog lus, ntau yam kev muag khoom thiab cov ntawv cim - cov khoom lag luam zoo tshaj plaws, daim coupon, xob laim deals. Thaum Amazon ua qhov tseem ceeb rau cov neeg siv khoom-kev paub, kev hloov pauv lub npe thiab lub tswv yim ntawm ntau hom kev sib cog lus tsis ua rau cov txheej txheem seamless ntawm lub backend. "

Qhov phem: qee qhov kev tso tawm ntxov dhau

Raws li kuv tau hais hauv kuv tus kheej tshaj tawm rau Forbes nag hmo, qee lub npe uas tau them nyiaj rau Prime Day Lightning Deals (kev lag luam uas tsuas yog siv rau lub sijhawm teev tseg lossis txog thaum muag tawm) tau poob siab thaum lawv cov kev cog lus tau teem sijhawm zoo ua ntej Lub Xya Hli 12.

Cov lus rau cov neeg yuav khoom yog tias Prime Day deals yuav pib thaum Lub Xya Hli 12 thiab 13, yog li ntau tus neeg yuav khoom tsis txaus siab nyob rau hauv kev yuav khoom kom txog rau thaum pib ntawm qhov kev tshwm sim. Qhov no ua rau poob siab rau cov hom lag luam uas tau npaj rau qhov kev sib cog lus siab - thauj khoom ntawm cov khoom muag, npaj Amazon ad phiaj xwm, thiab npaj cov phiaj xwm kev lag luam tawm sab nraud.

Dab tuag: teeb meem caching cuam tshuam kev txhawb nqa rau qee lub npe

Qee lub npe 'cov phiaj xwm kev tshaj tawm zoo tshaj plaws tau cuam tshuam los ntawm qhov zoo li yog qhov teeb meem caching ntawm Amazon lub vev xaib uas qhov kev txo nqi tsuas yog tsis tshwm sim.

Ntau tus neeg siv khoom ntawm kuv lub koom haum Bobsled Kev Lag Luam tau teeb tsa Prime Exclusive Deals - hom kev txhawb nqa tshwj xeeb. Tab sis nyob rau hauv cheb ntawm cov nplooj ntawv cov khoom no, peb pom tias qee qhov kev sib cog lus tsis tau khiav, txawm tias lawv tau raug lees paub tias tau tso tawm kom raug thaum pib thawj hnub. Raws li qhov kawg-feeb nres qhov sib txawv, peb teeb daim coupons thiab nqe luv nqi rau cov khoom no.

Lwm cov neeg siv khoom kuj muaj teeb meem nrog daim coupon uas tshwm sim ntawm Tus Muag Khoom Central dashboard thaum khiav, tab sis daim coupon tsis tshwm nyob rau ntawm nplooj ntawv khoom. Peb kuj tau sau tseg qee qhov xwm txheej uas daim coupon yuav tshwm rau ntawm nplooj ntawv khoom, tab sis tom qab ntawd ploj mus.

Kuv tau hu rau Amazon rau kev tawm tswv yim txog qhov teeb meem no.

Jury tseem tawm: livestream video khw

Amazon tau tshaj tawm livestreaming ob peb xyoos dhau los. Thaum xub thawj kuv yog bullish ntawm hom ntawv. Zoo li ntau tus neeg tawm tswv yim tau sau tseg, kev yuav khoom livestream yog nrov heev nyob rau hauv Suav lag luam, uas feem ntau ua raws li ib tug canary nyob rau hauv lub thee mine rau US khw muag khoom.

Tab sis ob peb xyoos dhau los, nws tseem zoo li nyuaj rau kev ua txhaum, txawm tias cov xwm txheej tshwm sim nyob rau ntawm Amazon homepage thiab app.

Tus kws tshuaj ntsuam Russ Dieringer los ntawm Stratably zaum dhau los ntawm ob peb teev ntawm cov dej ntws tawm thiab hais txog qhov kev sib tw. "Cov yeeb yaj kiab nrov tshaj plaws uas kuv tuaj yeem pom muaj 3.5k cov neeg saib," nws hais. "Ntawm 1% kev hloov dua siab tshiab, uas txhais tau tias 35 kev yuav khoom, uas qhia txog qhov kev sib tw. Ib qho kev tsis tshua muaj neeg nyiam tshaj kuv pom muaj 17 tus neeg saib. "

Tab sis qee lub npe tau muaj kev vam meej nrog livestreaming, tshwj xeeb tshaj yog thaum leveraging influencers. Kev ua yeeb yam dej haus hom C4 Zog tau koom tes nrog cov neeg muaj npe nrov Kevin Hart ntawm tsib qhov kev tshaj tawm hauv xov xwm. Lub tuam txhab SVP ntawm Ecommerce & Kev Loj Hlob, James Thompson, tau hais tias cov kev ua yeeb yaj kiab ua tau zoo heev.

Zuag qhia tag nrho, yeej rau ntau lub npe

Cov ntaub ntawv qhia ntxov ntxov los ntawm cov npe tam sim no yog Prime Day tau xa cov txiaj ntsig zoo. Tab sis nws tsis yog ib qho teeb meem-thiab-tsis nco qab hom kev tshwm sim. Xya xyoo mus rau Prime Day, ib txwm muaj ib theem ntawm kev sim xav tau.

Bob Land, Tus Thawj Saib Xyuas Kev Lag Luam ntawm cov khoom sib sau ua ke Berlin Brands Group, tau hais tias kev muag khoom tau nce 3.5-5X saum toj ib hnub. Nws hais tias "Prime Day yog qhov chaw sim sim," nws hais. "Ntawm BBG, peb muaj cov khoom lag luam dav dav heev thiab txhua pawg thiab cov khoom lag luam cuam tshuam txawv rau hom kev tshaj tawm, hom luv nqi, tus nqi luv nqi [thiab lwm yam]. Qee yam ntawm peb cov npe tau txais tshiab yog li nws yog qhov kev sim tiag tiag. "

Kev tshuaj xyuas ntxiv tuaj rau tag kis.