Burger King, Wendy's Embrace ib yam tshiab ntawm tus nqi

Cov kiv cua ceev ceev nyiam cov khoom noj tshiab - qhov tshwj xeeb tshaj qhov zoo dua nws feem ntau zoo li. Lawv kuj xav kom muaj txiaj ntsig zoo rau lawv cov nyiaj, txawm li cas los xij tib neeg pom tias muaj txiaj ntsig tuaj yeem sib txawv nyob ntawm cov saw hlau tau mus xyuas.

Ib Chipotle (CMG) - - Tau txais Chipotle Mexican Grill Inc. Qhia kiv cua yuav pom muaj nuj nqis hauv lawv cov pluas noj txawm tias tus nqi ob zaug ntau npaum li cas cov saw burger yuav them thaum McDonald's (MCD) - - Tau txais McDonald's Corporation Report, Wendy's (wen) - - Tau txais Wendy's Company (Lub) Qhia, lossis Burger King tus txhawb nqa tsuas yog pom tus nqi hauv cov khoom lag luam thiab cov ntawv qhia nyiaj duas.

Thaum kawg, yog vim li cas nws hu ua zaub mov ceev (lossis ceev ceev) yog vim tias tib neeg noj ntawm ib qho ntawm cov saw no xav tau lawv cov zaub mov sai. McDonald's, Wendy's, thiab Burger King, xav ua kom qhov ntawd tshwm sim thiab. Kev pabcuam cov neeg siv khoom sai sai ua rau lawv zoo siab, ua rau txoj kab txav mus, thiab tso cai rau cov saw hlau muag khoom noj ntau dua.

Kev nrawm, txawm li cas los xij, ib txwm nyob ntawm qee yam ntawm tib neeg. Koj tuaj yeem ua kom zoo dua koj chav ua noj, cob qhia koj cov neeg ua haujlwm, thiab ua kom yooj yim rau koj cov zaub mov, tab sis cov khoom noj ceev ceev tsis tuaj yeem ua kom cov neeg siv khoom xav siv peb feeb los xav txog cov lus teb rau "koj puas xav tau kib nrog qhov ntawd?"

Qhov ntawd yog yam tsawg kawg yog vim li cas tag nrho cov khoom noj ceev ceev loj, coj los ntawm McDonald's (uas tau qiv nyiaj ntau heev los ntawm cov thawj coj hauv kev lag luam Starbucks (SBUX) - - Tau txais Starbucks Corporation Report), tau nqis peev ntau hauv lawv cov apps. Thaum tus neeg siv khoom rub tawm cov saw saw app thiab siv nws los txiav txim, lub moos tsis pib zuam kom txog thaum tus neeg siv ntaus tus them nyiaj thiab xa khawm.

Apps kuj tso cai rau cov khoom noj ceev ceev kom xa cov txheej txheem xaj uas tso cai rau kev hloov kho tsis kawg thiab ncua sij hawm. Thaum nws ua haujlwm (thiab nws feem ntau ua) qhov no muab kev paub zoo dua rau cov neeg siv khoom thaum tseem muab cov saw hlau nkag mus rau cov ntaub ntawv thiab muaj peev xwm siv lawv cov app los ua lag luam rau lawv cov neeg siv khoom.

McDonald's tau ua tus thawj coj, tab sis Tsev noj mov Brands International's (QSR) - - Tau txais Tsev noj mov Brands International Inc. Report Burger King thiab Wendy's muaj phiaj xwm sib ntaus sib tua kom ntes tau.

Karl-Josef Hildenbrand / duab koom tes ntawm Getty Images

McDonald's Leads the Fast-Food Market

McDonald's tau xaiv los nqis peev hauv app-raws li kev xaj, nrog rau nws ntxiv cov ntsiav tshuaj hauv khw rau kev txiav txim raws li ib feem ntawm nws qhov kev hloov kho ntawm feem ntau ntawm nws cov khw noj mov. Qhov ntawd yog qhov kev txav mus los uas cov saw hlau franchisees tsis zoo siab vim yog tus nqi, tab sis ntxiv cov kev txiav txim digital tau ua tiav zoo, raws li CEO Chris Kempczinski cov lus hais thaum McDonald's cov nyiaj tau los thawj peb lub hlis twg hu.

"Nyob rau hauv peb lub lag luam saum toj kawg nkaus, kev muag khoom digital, uas suav nrog daim ntawv thov mobile, kiosks thiab xa khoom tau ua ntau dua 30% ntawm kev muag khoom thoob plaws hauv thawj peb lub hlis twg. Qhov no sib npaug rau ze li ntawm 60% kev loj hlob nyob rau xyoo dhau los. Peb tau tshaj $ 2 nphom ntawm kev muag khoom digital hauv Asmeskas ib leeg hauv thawj peb lub hlis twg, "nws hais,

Scroll mus txuas ntxiv

McDonald's tau siv nws txoj haujlwm ncaj ncees los tsav tib neeg kom rub nws lub app.

"Ib qho ntawm cov tsav tsheb loj tshaj plaws ntawm peb qhov kev saws me nyuam digital yog peb lub ntiaj teb kev ntseeg siab rau MyMcDonald's Rewards. Nws pab peb kom ua tau raws li peb cov neeg siv khoom xav tau thaum peb tsim kom muaj kev sib raug zoo thiab tus kheej ntau dua. Los rau xyoo no, peb tau nthuav qhia MyMcDonald's Rewards nyob rau hauv ntau dua 40 lub khw, suav nrog Fabkis, Tebchaws Asmeskas, Lub Tebchaws Yelemees thiab Canada. Australia nyuam qhuav pib thaum Lub Peb Hlis, thiab UK yuav nyob tom qab xyoo no, "nws hais ntxiv.

Cov khoom noj ceev ceev muaj ntau dua 26 lab tus tswv cuab hauv Teb Chaws Asmeskas ib leeg tsuas yog cuaj lub hlis rau hauv txoj haujlwm. Qhov ntawd tseem ceeb heev vim tias kev ua tswv cuab tsim kom muaj kev sib raug zoo ntawm cov neeg siv khoom thiab cov saw hlau.

"Peb kuj tau pom ntau zaus tuaj xyuas los ntawm cov neeg siv khoom ncaj ncees, ntau tus uas muaj siab ntseeg los pib nrog," CEO hais. "Ib txhia ntawm peb cov lag luam loj tshaj plaws tau pom cov neeg siv khoom mus ntsib ntau zaus uas tau tsav los ntawm kev siv siab ncaj ua ke nrog kev tshaj tawm tshwj xeeb app."

Wendy's thiab Burger King Xav Tau Koj

McDonald's muaj qhov zoo dua thawj-mover. Tej zaum yuav muaj kev txwv rau pes tsawg lub apps uas tib neeg txaus siab rub tawm, sau npe rau, thiab tom qab ntawd koom nrog. Tsawg kawg, nws yuav siv sij hawm ntau dua kom tau txais cov neeg siv khoom rub tawm ib qho app thiab sau npe rau qhov kev pabcuam ncaj ncees rau cov saw hlau uas lawv tsis mus ntsib txhua zaus.

Burger King thiab Wendy's muaj lub tswv yim meej kom tau txais cov neeg siv khoom. Lawv ob leeg txaus siab muab zaub mov pub dawb rau koj thiab muab zaub mov pub dawb rau koj (zoo li yuav cob qhia koj kom siv lub app).

Cov kev muab sib txawv tab sis Wendy's tam sim no muab cov tswv cuab tshiab pub dawb 10-thooj nqaij qaib nugget, thaum Burger King muab pub dawb Whopper, Croissan'wich, lossis Original Chicken Sandwich ntawm koj thawj qhov kev txiav txim digital. Thiab, thaum koj sau npe, cov kev pabcuam txuas ntxiv nrog rau cov ntsiab lus koj tau txais.

Tau qhov twg los: https://www.thestreet.com/investing/burger-king-wendys-digital-menu-app-mcdonalds?puc=yahoo&cm_ven=YAHOO&yptr=yahoo