Burger King Whopper hamburger tau tshwm sim rau lub Plaub Hlis 05, 2022 hauv San Anselmo, California.
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Ntau tus neeg muas zaub ntawm Burger King thiab nws cov viv ncaus cov npe tau txhiv daim coupon thiab cov txiaj ntsig kev ncaj ncees raws li kev nce nqi nce nqi zaub mov ntau dua.
Cov khw noj mov International CEO Jose Cil hais rau CNBC tias lub tuam txhab tsis tau pom muaj kev hloov pauv tseem ceeb rau cov neeg noj mov yuav los ntawm nws lub tsev noj mov. Nws cov chains, uas suav nrog Popeyes Louisiana Chav Ua Noj thiab Tim Hortons, tau nce nqi zaub mov rau xyoo no los txo cov nqi nce rau cov khoom xyaw tseem ceeb xws li nqaij qaib thiab kas fes.
Tab sis Cil tau sau tseg tias qhov dav dav ntawm cov khoom noj ceev ceev tau pom cov neeg tau txais txiaj ntsig tsawg tsawg ntawm lawv cov nyiaj ntawm burgers thiab fries, thaum cov neeg noj zaub mov tau nyiaj ntau dua zoo li ua lag luam los ntawm cov khw noj mov lossis cov khw noj mov ceev. KFC tus tswv Ua Npauj Npaim, McDonald lub thiab Chipotle Mexican Grill txhua yam tsis ntev los no tau hais cov tub ua lag luam uas lawv tab tom pom qhov sib txawv.
Hloov chaw muag khoom noj tsawg dua combo, Tsev noj mov Brands cov chaw noj mov tau pom qhov nce siab hauv cov neeg siv khoom txhiv cov ntawv daim coupon thiab cov txiaj ntsig kev ncaj ncees los coj tus nqi ntawm lawv cov pluas noj.
"Nws qhia tias tib neeg tab tom nrhiav tus nqi zoo rau cov nyiaj," Cil hais.
Burger King tau rub rov qab los ntawm daim coupon hauv lub hlis tsis ntev los no hauv kev mob siab rau thawb cov neeg siv khoom kom rub nws lub xov tooj ntawm tes thiab koom nrog nws txoj haujlwm ncaj ncees. Hauv kev sib pauv rau kev txhiv lawv cov ntsiab lus rau cov khoom noj dawb, cov burger saw paub ntau ntxiv txog nws cov neeg siv khoom thiab yuav ua li cas tsom lawv kom zoo dua nrog kev tshaj tawm thiab kev lag luam.
Lub tswv yim yog ib feem ntawm kev nthuav dav dav rau Burger King's Asmeskas kev lag luam, uas tau tawm tsam kom nrog cov neeg sib tw burger chains nyob rau lub quarter tsis ntev los no. Tsev noj mov Brands npaj yuav nthuav tawm cov phiaj xwm los txhawb kev lag luam hauv lub Cuaj Hli.
Shares ntawm Tsev noj mov Brands sawv ntau tshaj 6% nyob rau yav tav su trading tom qab lub tuam txhab tau tshaj tawm kev txhim kho kev thov rau Tim Hortons kas fes thiab thoob ntiaj teb kev muag khoom loj hlob ntawm Burger King.
Tau qhov twg los: https://www.cnbc.com/2022/08/04/burger-king-parent-says-more-customers-are-redeeming-coupons-and-loyalty-rewards.html