Duab los ntawm TOLGA AKMEN / AFP ntawm Getty Images
AFP ntawm Getty Dluab
Burberry tus nqi sib koom tau nce 1% hauv kev pheej hmoo-tawm kev lag luam rau hnub Thursday tom qab tso tawm cov lej lag luam zoo dua li qhov xav tau.
Ua tsaug rau kev sib pauv hloov pauv tau zoo, cov nyiaj tau los ntawm FTSE 100 ruaj khov leapt 11% xyoo rau xyoo rau £ 1.35 billion thaum lub Plaub Hlis thiab Cuaj Hli. Tshem tawm qhov cuam tshuam ntawm kev muag khoom muaj zog US nyiaj tau nce 5%.
Qhov kev muag khoom dhia no tuaj txawm hais tias tseem muaj Covid-19 kev kaw haujlwm hauv Suav teb Mainland. Tsis suav nrog kev lag luam hauv cov lag luam Esxias tseem ceeb Burberry qhov muag tau nce 18% xyoo rau xyoo.
Kho cov txiaj ntsig kev khiav hauj lwm dhia 21% hauv thawj ib nrab, mus rau £ 238 lab. Qhov no tau pab los ntawm 150 lub hauv paus taw tes txhawb rau kev hloov pauv kev ua haujlwm uas tau nce mus rau 17.7%.
Tawv Muag Soar
Kev thov rau Burberry cov khoom tawv tawv tshwj xeeb tshaj yog nyob rau hauv rau lub hlis txog rau lub Cuaj Hli. Kev lag luam tau hais tias "qhov no tau tsav los ntawm cov hnab tes nrog Lola tam sim no peb tus neeg muag khoom zoo tshaj plaws thiab tau pab los ntawm kev qhia txog tus qauv Frances rau AW22."
Cov tawv muag muag tau nce 11% nruab nrab ntawm thawj ib nrab, nrog kev loj hlob nce mus txog 15% hauv lub quarter thib ob.
Kev sib piv hauv khw muag khoom ntawm Burberry tau nce 5% thiab txhim kho zoo dua li thawj ib nrab zuj zus. Turnover kev loj hlob ntawm 1% nyob rau hauv lub Plaub Hlis Ntuj mus rau Lub rau hli ntuj lub quarter nce mus rau 11% nyob rau hauv peb lub hlis tom ntej.
Kev muag khoom lag luam tau nce 6% ntawm tus nqi sib pauv thiab 1% ntawm cov txiaj ntsig tas li.
Tswvyim tshiab
Burberry kuj tau tshaj tawm qhov kev hloov pauv ntawm lub tswv yim rau hnub Thursday. Nws tau hais tias cov kev hloov pauv tau tsim los "rov tsom mus rau Britishness thiab ntxiv dag zog rau peb kev sib txuas nrog British tsim, khoom siv tes ua thiab kab lis kev cai."
Lub tuam txhab tab tom nrhiav kev muag ob npaug ntawm nws cov khoom tawv, khau thiab poj niam npaj hnav cov khoom raws li txoj kev npaj tshiab. Nws tseem tab tom nrhiav kom loj hlob outerwear muag los ntawm kwv yees li 50% hauv lub sijhawm nruab nrab thiab cov nyiaj tau los ntawm cov khoom siv los ntawm tib feem pua ntawm lub sijhawm ntev.
Tsis tas li ntawd, Burberry npaj yuav muab ob npaug rau kev muag khoom e-lag luam hauv lub sijhawm nruab nrab. Nws tseem tab tom xav hloov tag nrho nws lub khw muag khoom rau nws lub tswv yim tshiab los ntawm qhov kawg ntawm nyiaj txiag 2026.
£ 5 Billion Revenue TargetTGT
Thawj Tswj Hwm Jonathan Akeroyd tau tawm tswv yim hnub no "Kuv tso siab rau peb lub peev xwm los xa peb lub hom phiaj nruab nrab thiab paub txog peb lub peev xwm raws li lub npe khoom kim heev niaj hnub British. " Nws hais ntxiv tias lub tuam txhab tab tom npaj xa £ 5 billion hauv cov nyiaj tau los txhua xyoo nyob rau lub sijhawm ntev.
Nyob rau nruab nrab lub sij hawm Burberry muaj kev npaj yuav loj hlob kev muag khoom mus rau £ 4 billion nyob rau hauv tas li pauv tus nqi, nws kuj tau tshaj tawm hnub no.
Thaum Lub Kaum Hli Ntuj Lub tuam txhab hloov Riccardo Tisci ua tus thawj coj muaj tswv yim nrog Daniel Lee. Tisci tau tuav lub luag haujlwm rau tsib xyoos dhau los.
Kev taw qhia tuav
Burberry tau hais tias nws tau tswj hwm kev taw qhia txog thaum kawg ntawm 2024, txawm hais tias nws tau hais ntxiv tias nws yog "kev nco qab txog qhov nyuaj macro ib puag ncig thiab nws muaj peev xwm cuam tshuam rau kev lag luam, tshwj xeeb tshaj yog Covid-19 cuam tshuam txog kev cuam tshuam hauv Tuam Tshoj Mainland thiab kev pheej hmoo poob qis hauv Tebchaws Europe thiab. Americas."
Sophie Lund-Yates, tus kws tshuaj ntsuam ntawm Hargreaves Lansdown, tau sau tseg tias Burberry thawj qhov kev ua tau zoo ib nrab "tau raug nqi turbo los ntawm Asmeskas cov neeg tuaj ncig tebchaws uas siv nyiaj loj hauv Tebchaws Europe vim lawv tau txais txiaj ntsig ntawm cov nyiaj muaj zog dua."
Txawm li cas los xij, nws tau sau tseg tias qee qhov kev kub ntxhov tuaj yeem ua rau lub tuam txhab txoj kev.
Lund-Yates tau hais tias "Cov npe khoom kim heev zoo li muaj kev tiv thaiv ntau dua li lwm cov khw muag khoom thaum ntsib kev lag luam poob qis, Lund-Yates tau hais. Tab sis nws tau hais ntxiv tias "[Burberry] tseem xav tias muaj kev nkag tau yooj yim dua li qee lub npe nrov tshaj plaws" thiab yog li "feem ntau ntawm cov neeg siv khoom poob qis yog tias kev lag luam poob ntev dhau thiab tob dhau."
Tau qhov twg los: https://www.forbes.com/sites/roytonwild/2022/11/17/burberry-beats-first-half-profits-forecasts-announces-new-growth-strategy/