Budget-Conscious Maurices Launches Evsie Brand Rau Cov Neeg Siv Khoom Cov Ntxhais, Loj 7 txog 14

Maurices tab tom nthuav tawm. Lub Duluth, MN-raws li cov khw muag khoom ntawm cov khaub ncaws nyiam rau cov poj niam, tab tom nthuav nws qhov loj me mus rau 7 txog 14 thiab tsom rau cov tweens uas nyiam lawv niam cov style thiab xav ua raws li nws. Qhov ntau yam tshiab, uas nyob rau lub Peb Hlis pib raws li kev sim hauv 50 ntawm Maurices '900 lub khw, tau ua tiav, nws tau dov tawm mus rau 800 units. Evsie, raws li lub npe hu ua, txawm qhib peb lub khw muag khoom ywj pheej thiab nthuav dav rau ntau qhov ntau thiab tsawg.

"Peb tau ua lag luam rau 92 xyoo," said David Kornberg, CEO ntawm Maurices. "Cov poj niam tau puag peb ntev los ua tus khub [fashion], thiab lawv tau hais rau peb tias lawv xav tau ib yam khoom pheej yig rau lawv cov ntxhais.

Kornberg hais ntxiv tias "Lub xyoo tween yog qhov tseem ceeb heev rau cov ntxhais ntawm kev cog qoob loo ntawm lawv tus kheej, thiab sib koom tes nrog qhov ntawd yog lawv txoj kev ntseeg tus kheej," Kornberg ntxiv. "Qhov no yog ib txoj hauv kev kom cov ntxhais mus rau hauv lub hom, yog li lawv loj hlob thiab nyob nrog hom thiab dhau los ua tus neeg siv khoom Maurices."

Evsie lub lim tiam dhau los qhib peb lub khw muag khoom ywj pheej nyob hauv West Jordan, UT, Fargo, ND thiab Boise, ID. Tsis tas li ntawd, lub npe tween tau nthuav dav rau hauv Maurices 'cov khw muag khoom nrog rau qhov chaw hla dhau thiab tshaj 240 lub khw-hauv-khoom thoob plaws tebchaws. Evsie tam sim no muaj nyob rau hauv cov chaw thoob plaws hauv Asmeskas thiab Canada, nrog rau hauv online ntawm maurices.com.

Kornberg tau hais tias "Evsie yog lub khw style rau tus ntxhais tween los pab nws nrhiav pom nws tus kheej style hauv kev lom zem, ua si thiab txhawb nqa nrog txoj hauv kev yooj yim los txhawb kev ntseeg siab," Kornberg tau hais. "Evsie yog zam, tailored rau tweens nrog kev nplij siab-conscious apparel ua rau txav thiab yooj yim. Cov khoom sau yog qhov sib npaug ntawm cov khoom lag luam zam-rau pem hauv ntej uas yog txoj cai thiab "niam pom zoo," nrog StyleSuperstars, txhua hnub tseem ceeb ua nrog kev hlub ntxiv thiab tus nqi ncaj ncees."

Maurices '900 lub khw muag khoom feem ntau nyob hauv cov nroog thoob plaws tebchaws Amelikas, Kornberg tau hais tias, "Ib feem ntau ntawm peb cov lag luam nyob hauv kev lag luam nrog 250,000 tus neeg lossis tsawg dua."

Ib lub khw muag khoom Maurices ntsuas txog 4,500 square feet. Kornberg tau hais tias "Peb tau ua dab tsi, yog peb nthuav nws thiab tso Evsie hauv 50 lub khw," Kornberg hais. "Peb nyuam qhuav qhib peb lub khw muag khoom ib leeg thiab peb muaj rau qhov chaw hla dhau."

Cov khw hla dhau yog nyob hauv cov khw uas muaj lub khw muag khoom Maurices uas twb muaj lawm nyob ib sab ntawm qhov chaw muag khoom khoob. Kornberg tau hais tias "Peb tau txais daim ntawv xauj tsev tawm ntawm lub khw thiab tsoo, qhov tseem ceeb," Kornberg hais.

Rau Evsie lub khw muag khoom yog kwv yees li 1,500 square feet, hais tias Kornberg, uas yog CEO ntawm ExpressEXPR
txij li xyoo 2015, ua ntej koom nrog Maurices. "Peb tab tom pom cov neeg siv khoom digital rau Evsie hauv kev lag luam loj uas peb yuav tsis tas muaj cib thiab mortar. Qhov ntawd yog ntxiv rau lub lag luam tseem ceeb. Nws muaj peev xwm mus kav khw hauv qee qhov chaw uas peb tsis muaj lub cev.

Kornberg hais txog Evsie "Yuav pib nrog, nws yog ib qho kev sim." "Tam sim no peb tau txais cov khw hauv khw nrog thaj tsam li 350 square feet ntawm qhov chaw ze li 400 ntawm qhov chaw. Lwm 400 qhov tseem ceeb yog khib lossis ob tus ntxhais hnav hauv lub khw Maurice uas twb muaj lawm. "

Inclusive sizing yog ib qho tseem ceeb thiab rhiab heev. Kornberg tau hais tias "Peb tau ntsuas nws rau hnub nyoog 7 txog 14 xyoos. "Peb pib thaum muaj hnub nyoog 12 xyoos, thiab peb pom tias muaj qhov xav tau ntawm ob qho kawg, yog li peb nthuav qhov ntawd mus rau 7 txog 14.

"Lwm yam yog tias peb muaj qhov sib txawv ntawm qhov ntau thiab tsawg," Kornberg ntxiv. “Feem ntau cov ntxhais hnav cov khw muag khoom muaj qhov loj me 8, 10 thiab 12; peb muaj 7, 8, 9, 10, 11, 12, 13, 14. Qhov ntawd ua rau muaj qhov sib txawv loj. "

Cov neeg koom nrog muag tau txais kev cob qhia hauv kev ua haujlwm nrog cov neeg siv khoom tshiab. Kornberg hais txog cov neeg ua haujlwm hais tias "Qhov tseeb, lawv zoo siab heev rau nws. "Koj tab tom nqa lwm tus neeg siv khoom mus rau lub khw."

Kornberg tau hais tias lub khw muag khoom yog tu cov poj niam hluas los ua Maurices cov neeg siv khoom mus tas li. Leej twg yog lub hom phiaj cov neeg siv khoom? Kornberg tau hais tias lub hom phiaj "pom qhov dav dav ntawm cov hnub nyoog thiab cov pej xeem, txawm hais tias peb lub hnub nyoog nruab nrab yog 40. Nws tsis yog ib qho uas pom cov niam thiab cov ntxhais yuav khoom hauv khw muag khoom ua ke.

Kornberg tau hais tias "Kuv zoo siab los qhib peb lub khw Evsie thawj zaug thiab txuas ntxiv kev nthuav dav ntawm hom no," "Peb zoo siab los muab cov ntxhais tween thiab nws niam nyiam zam, nrog rau qhov haum zoo thiab zoo kawg nkaus rau nws tus nqi.

"Peb muaj kev ntseeg siab hauv peb txoj hauv kev loj hlob ntxiv hauv qhov chaw ua lag luam thiab zoo siab muab Evsie rau cov neeg siv khoom ntau dua."

Qhov ntau yam thiab pheej yig Evsie collection muaj stylish thiab xis zam nyob rau hauv cov pawg tseem ceeb xws li denim, nraaj tees, sweatshirts, dresses, accessories, pajamas thiab intimate apparel.

Maurices txhais cov kev xav hauv ib txoj kev hnav thiab muaj txiaj ntsig. Piv txwv li, ib lub caj dab lace tiab rau cov poj niam yog $ 44.90 thiab grey metallic qhwv mini tiab yog $ 39.90. Kev sib sau ua ke rau qhov ntau thiab tsawg XS rau 3X muaj ntau lub npe sub, suav nrog invisibliss bras thiab panties, $ 19.90, txo rau $ 10. Lub khw muag khoom piav qhia nws tus kheej li poj niam lub npe zam muab cov khaub ncaws loj-nrog rau "ua kev zoo siab-zoo zam rau lub neej tiag."

Maurices muaj ntau txoj kev xaiv rau cov neeg yuav khoom ntxiv, los ntawm hnav khaub ncaws, jumpsuits thiab ris ntauv txhav mus rau poj niam thiab swimwear. Kuj tseem muaj lub khw Plus Lounge thiab Ntxiv Ua Haujlwm Tseem Ceeb, tsis hais 24/7 Tees thiab tso tsheb hlau luam.

Kornberg tau hais tias muaj qhov chaw dawb hauv kev ua lag luam rau lub npe tween tshiab los nqis tes rau qee lub sijhawm. Kev Ncaj Ncees, lub khw muag khoom loj rau pawg, tau tawm ntawm kev lag luam, zoo li Athena.

Tus neeg siv khoom Evsie, raws li Kornberg, yog "tus ntxhais nyiam nyob hauv tsev thiab tom tsev kawm ntawv, uas saib xyuas thiab nquag thiab nyiam sab nraum zoov. Nws nyiam nyob nrog nws niam thiab cov phooj ywg thiab saib xyuas nws cov tsiaj, thiab nws nyob ntawm [cusp] ntawm kev tshawb nrhiav thiab nrhiav nws tus kheej style. "