Bud Light Seltzer's Super Bowl ad tsom teeb kab tshiab, hnub qub Guy Fieri

Bud Light Seltzer cia siab tias Super Bowl ad starring celebrity kws ua zaub mov Guy Fieri yuav pab dhia-pib muag khoom nyob rau hauv ib pawg neeg haus dej haus ntau zuj zus.

Kev lag luam, uas lub hom lag luam hais tias yuav cim Fieri thawj zaug Super Bowl ad tshwm sim, plays tawm ntawm Food Network tus tswv tsev cov lus paub zoo: "Zoo siab txais tos rau Flavortown."

Nws yog ib qho kev sib tw zoo nrog Bud Light Seltzer Hard Soda, raws li Anheuser-Busch InBev, vim nws tsis muaj suab thaj lossis caffeine tab sis nws muaj "qhov nrov tshaj plaws uas tsis muaj." Cov kev lag luam qhia tau hais tias cov neeg mus ncig ua si nkag mus rau hauv lub tub yees uas coj lawv mus rau "Lav Xwm Loj," qhov twg Fieri yog tus kav nroog.

Andy Goeler, tus lwm thawj ntawm kev lag luam rau Bud Light hais tias "Cov no yog cov kev tshaj tawm loj, yog li kom muaj peev xwm muaj lub platform ntawm Super Bowl nrog cov khoom zoo li ntawd thiab Guy Fieri ... "Nov yog 40 xyoo hauv Super Bowl rau Bud Light."

Cov tuam txhab feem ntau siv Super Bowl ad qhov chaw kom pom cov khoom tshiab. Txawm hais tias National Football League cov neeg saib tau poob qis xyoo tas los, cov neeg tshaj tawm tau nyuaj rau nrhiav lwm yam xwm txheej nrog cov neeg tuaj saib loj.

Thiab lub sijhawm zoo li yog rau Bud Light Seltzer Hard Soda, uas tau pib nws cov pob ntau ntawm citrus, txiv kab ntxwv, cola thiab cherry cola flavors thaum Lub Ib Hlis. Nws yog qhov tseeb iteration nyob rau hauv lub hom Bud Light Seltzer, uas debuted txog ob xyoos dhau los.

NBC tab tom them ntau npaum li $6.5 lab rau 30-thib ob qhov chaw tshaj tawm rau xyoo no NFL kev sib tw ncaws pob, uas tshwm sim rau Lub Ob Hlis 13.

Rau Bud Light Seltzer, tus nqi siab tuaj yeem tsim nyog. Tom qab ob peb xyoos ntawm kev loj hlob skyrocketing, lub zog ntawm kev muag khoom nyuaj ntawm seltzer tau qeeb, cuam tshuam rau qee lub tuam txhab.

Tiag tiag tus tswv Boston Beer, piv txwv li, pom nws cov nqi khoom lag luam txiav ib nrab ntawm 12 lub hlis dhau los raws li lub tuam txhab cov phiaj xwm rosy rau kev muag seltzer nyuaj tsis tuaj yeem ua tiav. Euromonitor International kwv yees tias US hard seltzer qeb muag tau nce tsuas yog 35.1% hauv 2021 tom qab nce 64.1% hauv 2020 thiab 126.5% hauv 2019.

Raws li kev loj hlob qeeb, kev sib tw tau nce zuj zus, muab cov npe seltzer hauv kev sib ntaus sib tua hnyav rau kev lag luam. JP Morgan kwv yees tias Bud Light Seltzer qhov feem ntawm lub lag luam nyuaj seltzer yog qhov tsis zoo, poob los ntawm 4.1% mus rau 8.2% hauv plaub lub lis piam xaus Lub Kaum Ob Hlis 4 piv nrog lub xyoo dhau los.

MKM Partners kws tshuaj ntsuam Bill Kirk tau sau ntawv rau cov neeg siv khoom tias nws kwv yees Bud Light Seltzer thiab Constellation Brands 'Corona Seltzer yuav tau rub tawm ntawm kev ua lag luam hauv 2022.

Txawm hais tias nws qhov kev poob qis, Bud Light Seltzer yog tus No. 3 seltzer hauv kev ua lag luam, tom qab tsuas yog Dawb Claw thiab Tiag. AB InBev lwm hom tawv seltzer, Bon V!v thiab Natural Light Seltzer, muaj feem me me ntawm kev ua lag luam.

"Peb tab tom nqis peev hauv Super Bowl ad rau cov khoom lag luam tshiab, yog li nws yog qhov kev cog lus loj," Goeler tau hais. "Peb ntseeg nws, thiab peb yuav txuas ntxiv nqis peev hauv nws thiab tsim nws ua ib feem tseem ceeb ntawm peb cov ntaub ntawv pov thawj."

Bud Light lub tuam txhab niam txiv tab tom npaj yuav khiav Super Bowl tshaj tawm rau nws lwm lub npe thiab. Bud Light Next, lub tuam txhab tshiab zero-carb npias, yuav ua nws qhov debut tom qab tso tawm tsis ntev los no. Thiab lub sijhawm ntev Super Bowl staple Budweiser yuav rov qab los tom qab zaum tawm xyoo tas los qhov kev ua si. Cutwater Spirits thiab Michelob Ultra tseem yuav tshaj tawm Super Bowl.

Shares ntawm AB InBev yog kwv yees nyob rau hauv 12 lub hlis dhau los, muab nws tus nqi lag luam ntawm $ 109 billion.

Disclosure: Comcast muaj NBCUniversal, lub tuam txhab niam txiv ntawm CNBC.