Brunch siv qhov zoo tshaj plaws ntawm Leisurely Weekend noj mov thiab hloov nws mus rau hauv cov khoom ntxim hlub, ua haujlwm zoo

"Thaum koj nyiam khau ntaub raws li koj nyiam khau khiab."

Qhov ntawd yog kab tag ntawm Brunch, Gen Z tus ua lag luam Daniel Sitt's DTC thiab lub tswv yim muag khoom, lub tswv yim ntse heev, nws yuav ua rau "Kuv xav tias kuv xav txog qhov ntawd" kev thuam los ntawm cov neeg saib xyuas khib. (Brunch yog pegged rau Gen Z, ib pawg neeg uas nws cov tswv cuab muaj hnub nyoog ntawm yim thiab 23.)

Kev nthuav tawm tag nrho, Daniel Sitt tsis yog koj qhov nruab nrab kawm tiav qib siab pib ua lag luam hauv nws chav tsev dorm. Sitt los ntawm txoj kab ntev ntawm cov khw muag khoom, thiab tau tsa los ntawm kev noj zaub mov tas li ntawm vaj tse thiab cov khw muag khoom sib tham.

Nws txiv, Joe Sitt yog tus pioneer hauv kev lag luam tus nqi. Nws muaj qhov ua tiav thaum ntxov ntawm cov khw muag khoom sib txawv uas ua rau dav dav ntawm cov neeg siv khoom hauv nroog uas tsis tau txais txiaj ntsig los ntawm cov khw muag khoom loj.

Hauv kev teb, nws nrhiav tau hauv 1991 Ashley Stewart; lub npe, kev tshoov siab los ntawm Laura Ashley thiab Martha Stewart, uas muag cov khaub ncaws niaj hnub thiab fashionable ntxiv rau cov poj niam hauv nroog.

Sitt ua kom paub tseeb tias txhua lub khw Ashley Stewart tau ntiav los ntawm cov zej zog, thiab lub tuam txhab tau lees paub los ntawm Thawj Tswj Hwm Clinton rau nws txoj kev pab loj rau lub teb chaws txoj kev pab cuam Welfare to Work tshiab.

Tom qab tau txais 98 lub khw muag khoom rau $ 61.25 lab hauv xyoo 1998 los ntawm kev lag luam poob nyiaj txiag Petrie Retail Inc. (tsim los ntawm Milton Petrie), Ashley Stewart loj hlob mus rau ntau dua 380 lub khw hauv ntau dua 100 lub nroog, uas ua rau ntau lub teb chaws cov khw muag khoom ua raws li kev nplua thiab pab hloov cov khw muag khoom hauv nroog. toj roob hauv pes.

Raws li ib feem ntawm kev cog lus nrog Petrie Retail, Sitt tau txais Marianne Stores, lub khw muag khoom tshwj xeeb hauv khaub ncaws rau cov poj niam Latina. Raws li kev lag luam boomed, Sitt tau muag nws qhov kev txaus siab hauv 2000 kom mloog zoo rau hauv nroog vaj tse los ntawm nws lub tuam txhab, Thor Equities.

Hauv Daniel Sitt cov ntaub ntawv, cov kua tsis poob deb ntawm tsob ntoo. Tus yau Sitt, tau hais tias nws tau txais kev cob qhia ntau los ntawm nws txiv, thiab tus tij laug, Yausua, tus tsim ntawm hom Madhappy.

"Nws yog qhov zoo uas muaj nws nyob ntawd," tus yau Sitt hais txog nws txiv. “Nws yog tsev kawm qub thiab kuv yog tsev kawm ntawv tshiab. Nws yog txhua yam hais txog kev kos duab ntawm kev ua lag luam thiab kev ua haujlwm thiab tswj hwm tib neeg thiab kuv txhua tus hais txog huab cua. "

Nws hloov tawm, Daniel Sitt tau muaj peev xwm taug qab cov khw muag khoom cov dej khov - tshwj xeeb tshaj yog thaum Covid-19 kis thoob qhov txhia chaw - nrog aplomb. Nws tau hais tias "Txij li thaum kuv pib ua lag luam no, kuv tau xav txog khau," nws hais. “Ib zaug koj tau me ntsis los ntawm cov kab khau khau, nws yog tus cwj pwm txaus ntshai.

Sitt hais tias, "Lub khw muag khoom zoo nkauj heev," hais txog lub khw pop-up hauv SoHo. “Peb txhua tus tau kawm los ntawm ib leeg. Josh thiab kuv muaj peb tus nus laus uas tau ua txoj hauv kev rau kuv. Yausua coj kuv mus txog ntua ntawm Brunch thiab qhia cov hlua rau kuv.”

Daniel Sitt xav kom Brunch hom yuav hloov pauv hauv lub neej ntawm cov neeg siv khoom. "Peb tau pib 18 lub hlis dhau los," Sitt hais, hais txog qhov tshwm sim ntawm 349 West Broadway. “Peb nyob hauv New York. Peb launched ib ncig ntawm lub tswvyim ntawm kev mus ncig thiab leisure. Peb tau tshaj tawm thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw. Kuv ib txwm nyiag lub tsev so khau khiab, thiab kuv yuav hnav tag nrho ib ncig. Qhov ntawd yog kab mob ntawm lub tswv yim uas dhau los ua Brunch. "

Sitt tau hais tias nws tau tsim tus cwj pwm hnav khau khiab txhua lub sijhawm. Nws tau hais tias "Ib qho laj thawj yog nws lom zem ua quirky thiab tawm ntawm lub thawv," nws hais. “Qhov thib ob yog vim li cas cov khau khiab coj kuv rov qab mus so. Kuv nostalgic rau cov so nrog kuv tsev neeg.

"Tsis tas li, nws yog lub tswv yim ntawm kev thauj mus los," Sitt ntxiv. “Thaum koj so haujlwm, koj tawm ntawm koj txoj haujlwm. Thaum kuv nyob hauv tsev, zoo li kuv raug thauj rov qab mus rau lub nroog uas kuv tau mus xyuas, thiab kuv tsis xav txog hnub ib hnub, uas nyuaj heev. "

Lub tswv yim rau cov khoom lag luam yog, ntxiv cov khau ntaub hauv qab rau cov khaub ncaws zoo nkauj terry sab saum toj, ua rau nws yog khau khiab zoo meej rau "tag nrho koj cov kev khiav tawm sab nraum zoov, xws li tau kas fes thiab taug kev tus dev kom tau txais ntawv xov xwm thiab tsuas yog dai rau hauv zej zog, "Sitt hais. “Nws ua si.

Sitt tau hais tias "Peb tau koom tes nrog peb lub npe tos txais qhua," Sitt tau hais. "Peb tau koom tes nrog kev paub zoo nkauj ntawm ntug dej hiav txwv Amalfi. Peb tua lub tsev noj mov thiab cov neeg hauv zos. Peb mus rau Miami puam, uas zoo siab heev. Peb kuj tau koom tes nrog Casa Tua, lub tsev noj mov nrog cov chaw hauv Canada, Miami thiab New York.

"Lub tswv yim rau lub khw pop-up yog qhov chaw tos txais kev paub," Sitt tau hais. “Thaum twg kuv mus so, kuv sawv thaum 7 teev sawv ntxov lossis 8 teev sawv ntxov. Lub khw yuav thauj koj mus rau qhov chaw tos txais koj nyiam. Peb muaj lub khw kas fes, cov txiv hmab txiv ntoo raws caij nyoog, thiab koj tuaj yeem zaum thiab so. Nws tsis yog ib txwm muag muag hom. Nws yog koj qhov chaw tos txais lossis koj lub tsev so. "

Sitt tau hais tias qhov kev tshoov siab yog, ntawm ib hnub twg, rau lub khw kom zoo li mus ntsib "tuscan chaw tos txais nrog lub suab zoo nkauj Italian. Qhov ntawd yog qhov peb tau coj thaum nws los txog rau kev zoo nkauj. "

Brunch pib ua lag luam me me, uas pib hauv Sitt's Babson College dorm chav. "Kuv yeej tau pib lub tuam txhab nyob rau hauv ib txoj kev txwv heev," nws hais. “Lub tsev kawm ntawv ntawd zoo li kev ntseeg thaum nws los txog rau kev ua lag luam. Kuv yuav tsum ua lwm yam hauv kuv lub xyoo junior. Lawv tau qhia peb txhua yam ntawm kev tsim lub tuam txhab, los ntawm cov nyiaj txiag, kev tswj hwm pab pawg, thiab ntiav, yog li kuv muab tag nrho cov peev txheej los ua si. Hauv tsev kawm ntawv, kuv muaj sij hawm dawb ntau heev, tsis yog mob siab rau kev kawm ntawv xwb.

"Kuv tau sim kom tau txais lus qhia los ntawm ntau tus neeg khau khau, vim tias khau yog ib qho kev lag luam nyuaj heev ntawm kev tsim khoom," Sitt hais. "Thaum peb ua qhov kev tshaj tawm, nws yog cov khoom tsawg kawg nkaus los sim tawm lub tswv yim. Kuv xav tias, 'Cia kuv saib seb tib neeg yuav ua li cas rau nws, thiab lawv xav li cas rau nws.' Peb muag ntau tshaj li qhov peb xav tau. "

Hauv 18 lub hlis dhau los, Sitt tau faib tawm mus rau hauv cov khoom siv ntxiv uas feem ntau pom ntawm cov chaw so khoom kim heev. "Peb tau ua ib qho backgammon teem rau lub sijhawm thaum koj zaum ntawm lub pas dej," nws hais. “Peb tau ua lub tsho tshaj sab, thiab peb tau ua ib daim phuam puam thiab tswm ciab teeb. Kev npau suav yuav yog los tsim ib lub chaw ua dej cawv hauv zos uas peb muag khau khiab thiab haus cawv, ib lub khw hauv zej zog. "

Sitt tau hais tias nws qhov kev tshoov siab tom ntej rau ib yam khoom yuav tig mus ncig ntawm tus kws ua zaub mov lub tsho dawb. Nws tau hais tias "Cov neeg siv khoom tuaj yeem sau cov tsho, uas yog emblazoned nrog tus kws ua zaub mov lub npe thiab lub npe ntawm lub tsev noj mov," nws hais. "Peb yeej muaj tib hnub xa khoom los ntawm peb lub tsev khaws khoom, uas yog qhov txaus. Cov neeg siv khoom niaj hnub no, xav tau lawv cov khau khiab tam sim no. "

Sitt, uas tsis tau sib yuav, hais tias nws yuav nyiam txav mus rau thaj chaw hauv New Jersey thaum nws muaj menyuam. “Tam sim no, lub nroog tsis zoo rau kev yug menyuam thiab ua si hauv teb, yog tias nws yog kis las, lossis taug kev hauv nroog kom nyab xeeb. Nws yog lub hauv paus ruaj khov. Peb tab tom ua kev koom tes nrog lub tsev noj mov Jack's Wife Freda, thaum lub Kaum Ob Hlis Ntuj tas los tau hais txog nyob hauv New York. "

Sitt tab tom hu nws txoj kev nyiam los ntawm cov phooj ywg zoo. Lucali's Brooklyn pizzeria, uas feem ntau raug suav hais tias yog qhov zoo tshaj plaws hauv New York City, tau koom tes nrog Sitt ntawm cov khoom lag luam. "Lucali's yeej muab peb cov pizza tag hmo [tog rau qhov muag muag].

Cov tub ntxhais hluas cov khoom lag luam txawm tau qhab nia tawm tsam, kev koom tes nrog Coca Cola, tau hais txog kev hnav cov khau khiab ua rau koj sov thiab xis nyob. Sitt tau hais tias "Peb zoo siab heev kom mus tom ntej," said Sitt. "Peb cov khoom tseem ceeb yog terry, uas peb tau los ntawm Cov Khoom Siv Sib Txuas, lub hauv paus hauv computer. Peb terry yog anti-microbial, thiab stain resistant, tsis stainproof. Nws zoo heev. "

Kev koom tes ntawm Coca Cola tuaj txog thaum Sitt ncav cuag lub tuam txhab dej haus. Muaj kev sib txuas uas ua haujlwm nyob rau ntawd, tab sis nws tsis nco qab nws yog leej twg.

"Thaum peb pitched [Coke] nrog lub tswv yim, lawv tau tawg thiab zoo siab heev," Sitt hais. “Peb zoo siab heev rau qhov kev tso tawm ntawd. Peb twb tau ua ob peb txheej xwm, kab tshoob kev kos, piv txwv li. Cov poj niam nyiam khau khiab rau tus nkauj nyab cov khoom plig. Cov kab tshoob tuaj yeem hnav lawv hauv pem teb ua las voos thaum lawv ob txhais taw throbbing los ntawm khau siab heel. Cov khau khiab tuaj yeem hloov kho nrog paj ntaub ntawm lub npe lossis paj. "

Coffee 'N Clothes, lub tuam txhab hluas pib los ntawm Ryan Glick, siv txoj hauv kev zoo sib xws rau cov neeg siv khoom xws li Sitt's Brunch. Glick uas tau ntiav los ntawm cov khoom kim heev, kos duab, npe lossis lub logo rau hauv cappuccinos thiab lattes ntawm lub khw qhib cov xwm txheej. Sitt tau hais tias "Lub hom phiaj ntawm lub hom phiaj yog qhov tseem ceeb heev," "Thaum twg kuv mus ncig nws yeej qhib kuv lub siab thiab kuv qhov kev xav."

Sitt txoj kev npau suav kawg, txawm li cas los xij, yog qhib lub tsev noj mov hauv zos, uas yuav dhau los ua kev sib tham hauv zej zog. Sitt tau hais tias "Peb yuav muaj cawv thiab muag khau khiab," Sitt hais. “Kuv xav tias koj muaj kev tshoov siab rau kuv lub tuam txhab tom ntej. Brunch tuaj yeem muaj cov xwm txheej ntawm Jack's Wife Freda, uas peb tab tom ua kev sib koom tes thaum lub Kaum Ob Hlis.

Sitt pom lub hom phiaj los ntawm lub lens ntawm kev mus ncig, thiab nws ua rau koj xav li cas. "Nws yog ib qho tseem ceeb heev rau peb kom nyob hauv tsev ntawm kev mus ncig ntawm lub hom," nws hais. "Los ntawm qhov kuv pom, kev mus ncig ua rau muaj tswv yim ntau ntawm cov khoom tsim, kev lag luam thiab hais lus rau cov neeg siv khoom.

"Nws tau ntsib tag nrho cov neeg no kuv tsis tau ntsib," Sitt ntxiv. “Kev mus ncig ua rau tib neeg pom yam tshiab thiab nthuav lawv txoj kev paub. Peb tab tom tsim cov khoom lag luam mus ncig thiab tshawb nrhiav cov khw noj mov tawm ntawm txoj kev raug ntaus. Peb tab tom nthuav tawm cov kev paub dhau los no thiab nrhiav qhov tsis tau tshawb nrhiav thiab tsis paub. "

Lub tswv yim qiv nws tus kheej mus rau ntau yam khoom, los ntawm cov ntawv xov xwm mus ncig mus rau cov lus pom zoo hauv nroog. Lub hom phiaj mus ncig kuj muaj blog. "Qhov zoo nkauj zoo li lub hnub nyoog kub ntawm kev mus ncig, thaum txhua yam zoo nkauj tiag tiag," Sitt hais. “Qhov ntawd yog ua ntej tib neeg pib hnav cov khaub ncaws khiav mus rau lub tshav dav hlau.

"Ob peb xyoos dhau los, thaum kuv tseem ua haujlwm ntawm WWD, kuv tau mus rau Louis Vuitton qhov kev ua yeeb yam, uas tau tuav ntawm TWA lub tsev qub," Kuv hais. “Lawv, tau kawg, tau ua haujlwm zoo. Tej zaum koj tuaj yeem coj mus ua ib yam dab tsi nrog lawv lossis lwm hom khoom kim heev. "

Qhov tshiab IRL kev yuav khoom hauv plawv ntawm SoHo yuav muab Brunch's staple Le Classic thiab L'Essential khau khiab nyob rau hauv tus hlub Brunch zaj sawv, nrog rau cov tshiab tshwj xeeb hauv khw tsuas yog xim thiab ntaub.

SoHo yuav ua qhov chaw tshaj tawm ntawm Brunch qhov tshiab tshaj plaws, L'Essential Corduroy Collection rau lub caij nplooj zeeg / caij ntuj no 2022. Lub khw tseem yuav muaj kev koom tes tshwj xeeb nrog Jack's Wife Freda, cov khoom siv tshiab, khoom siv hauv tsev thiab kev cai "Tom qab hauv SoHo" sweatshirt.

Kev tshoov siab los ntawm txhua tus nyiam cov khoom siv hauv tsev so, Brunch yog New York-raws li kev ua neej nyob rau hauv lub luag haujlwm kom xa khoom kim heev rau lub neej txhua hnub. Tshaj tawm xyoo 2020 thiab tsim los ntawm lub tswv yim uas txhua hnub yuav tsum xav zoo li so haujlwm, Brunch muaj cov khau khiab hauv tsev so nrog kev ua haujlwm ntev ntawm koj nyiam khau ntaub.

Kev tshoov siab tom qab qhov chaw tshiab evokes airy kev nplij siab ntawm lub tsev so rustic Tuscan chaw tos txais, Sitt hais, ntxiv tias "Brunch tab tom nqa so rau koj lub qhov rooj. Lub chaw tos txais zoo nkauj suav nrog Brunch Café, nrog rau ntau yam khoom noj txom ncauj, kas fes haus thiab ncuav pastries rau txhua tus neeg nrhiav chaw los koom ua ke thiab koom ua ke.

Sitt tau hais tias "Dab tsi zoo siab rau kuv yog qhov peb tau ua qhov no," Sitt hais. "Peb tau txais kev txhawb nqa los ntawm cov neeg muaj zog xws li Emma Chamberlain thiab Ariel Charnas. Koj xav tias lawv yuav tsis koom tes nrog cov lag luam hluas, tab sis lawv pom tias peb tab tom ua dab tsi thiab xav ua ib feem ntawm nws. "