Bronx Brewery Noj ntawm Manhattan

Thaum Bronx Brewery tau nthuav tawm ib xyoo caum dhau los hauv Port Morris cheeb tsam ntawm Bronx ntawm East 136^th Txoj kev, qee qhov suav tias nws yog ib qho kev pheej hmoo ua lag luam vim yog Bronx lub koob npe nrov. Tab sis Bronx Brewery tau vam meej, thiab ua pov thawj qhov ntawd, nws nyuam qhuav qhib Manhattan satellite brewery thaum Lub Ob Hlis Ntuj xyoo 2022 hauv East Village ntawm Thib Ob Avenue.

Nws qhib kaum xyoo dhau los. Nws tus co-founder Chris Gallant tau hais rau kuv hauv kev xam phaj txog tsib xyoos dhau los tias nws tshwj xeeb hauv kev tsim cov xim daj ntseg suav nrog Belgium, Asmeskas, ryes thiab IPA's (India daj ntseg ales). Nws cov tswv xav tias qhov no yuav muab lub niche cais nws los ntawm ntau lwm cov khoom siv tes ua breweries uas tau vam meej nyob rau sab nrauv xws li Coney Island Brewing Company thiab Queens Brewery.

Qhov tshwj xeeb ntawd tau ploj mus thiab tam sim no co-founder thiab tus thawj tswj hwm Damian Brown tau hais tias nws tsom mus rau kev tsim "npias zoo xws li daj ntseg, Pilsners, ob chav IPAs, raws caij nyoog beers thiab ib qho txwv tso tawm series, lossis npias tshiab txhua lub hlis."

Bronx Brewery tab tom nthuav dav mus rau Manhattan, tab sis hais txog nws txoj kev cog lus rau cov neeg muaj tswv yim hauv zos hauv nws cov zej zog uas yog ib qho ntawm nws qhov tseem ceeb tshaj plaws.

Vim li cas thiaj nthuav mus rau East Village? "Peb tau mus txog lub ntsiab lus ua ib lub tuam txhab, qhov uas peb xav qhia cov beers uas peb tsim thiab nthuav dav mus rau peb lub nroog vibe nrog rau lwm cov neeg nyiam, muaj tswv yim hauv nroog no. Lub Zos Sab Hnub Tuaj yog nws, "Brown piav qhia.

Cov nyiaj pab rau East Village yog muab los ntawm cov neeg koom tes uas twb muaj lawm, tsis tas yuav tsum tau qiv nyiaj hauv tuam txhab lossis nce nyiaj ntiag tug.

Tsis tas li ntawd nws cov zej zog Bronx feem ntau yog kev tsim khoom. Txij li thaum nws xav txhawb nws cov lag luam muag khoom, nyob rau hauv thaj chaw muaj neeg coob xws li East Village, yuav txhawb nqa cov lag luam ntawd.

Kev koom tes nrog ntau tus kws ua yeeb yam hauv nws cov zej zog, hauv Bronx thiab East Village, tau dhau los ua lub cim ntawm Bronx Brewery. Nws tsim kev koom tes nrog ib tus neeg ua yeeb yam thiab tom qab ntawd tus kws kos duab xaiv lub koom haum hauv zej zog los txhawb. 

Piv txwv li, thaum nws tso tawm Blacktop Imperial Stout, nws coj tus kws kos duab thiab kos duab kos duab CES, uas ua haujlwm ntawm ib lub studio hauv Hunts Point hauv Bronx, los tsim nws daim ntawv lo. Thiab nws tau xaiv los txhawb Humane Society. Lub brewery tau teeb tsa kev sib ntaus sib tua ntawm ntau tus kws kos duab los txiav txim siab qhov twg yog qhov zoo tshaj plaws uas CES tau ua tus txiav txim.

Tab sis vim muaj kev ntxhov siab los ntawm pawg thawj coj hauv zej zog hauv East Village txog qhov muaj ntau ntawm cov tuav hauv zej zog, nws raug txwv rau qhov nws tuaj yeem ua tau. Nws tsuas yog tso cai kom muaj dj ib zaug hauv ib lub lis piam thiab tsis pub tshaj tawm suab paj nruag vim muaj suab nrov. Nws yuav muaj peev xwm tuav sab hauv tsev gallery-style art txheej xwm.

Qhov kev sib txuas hauv zej zog no them tawm hauv kev nyiam cov neeg siv khoom loj dua. Ntawm cov brewpubs uas tau kaw, Brown tau sau tseg, "Cov hom lag luam uas tsis tuaj yeem tswj hwm tus kheej thiab kev sib raug zoo, tsis tuaj yeem pivot thiab nyob twj ywm, lawv tawm ntawm kev lag luam."

Tam sim no, lub bar muaj peev xwm sab hauv tsev hauv East Village yog 75 thiab tsis muaj qhov chaw noj mov sab nraum zoov. Tab sis nws daim ntawv thov rau kev taug kev thiab txoj kev noj mov tau pom zoo, tso cai rau 40 lub rooj zaum ntxiv, yuav tshwm sim rau lub caij nplooj ntoo hlav.

Brown tau lees paub tias kev tsim npias hauv Manhattan tuaj yeem raug nqi. Ntawm nws qhov chaw East Village, nws tsuas yog tsim tau li ntawm 1% ntawm nws cov khoom muag tag nrho. "Lub hom phiaj yog nyob rau hauv chav dej thiab chav ua noj, thiab muaj tib neeg koom nrog cov brewers nrog kev tso tawm tsawg," nws taw qhia.

East Village qhov chaw yuav muab Bastard Burgers, ib pab tub rog Sweden-based burger uas muaj cov nqaij nyug zoo, hauv New York, los ntawm Pat LaFrieda cov kev cai sib xyaw thiab cov vegan xaiv ntau yam nrog rau cov smashed Beyond Meat burger. Bastard Burgers pib hauv Lulea, Sweden thiab tam sim no muaj 50 qhov chaw thoob plaws Sweden thiab Norway.

Cov ntawv qhia streamlined muaj tsib hom burgers nrog rau nws cov npe nrov smashed burger thiab vegan burger, tab sis qhov ntawd yog nws.

Lub npias tau txais kev pab ntawm Bronx Brewery's Second Avenue tshiab outpost yog tsim nyob rau ntawm peb qhov chaw sib txawv: 1) On-site los ntawm nws cov me me, ib lub thoob pilot system nyob rau hauv nruab nrab ntawm nws qhov chaw, qhov twg nws yog tsim txwv tso brews txhua txhua lub lim tiam los yog ob, 2 ) Kev thauj cov npias los ntawm nws qhov chaw Bronx Brewery, 3) Qee lub npias yog brewed los ntawm nws tus khub tsim khoom, Meier's Creek Brewing Company nyob rau hauv upstate New York.

Bronx Brewery tau vam meej vim nws cov nyiaj tau los ntawm ntau qhov chaw. Kwv yees li 60% ntawm nws qhov kev muag khoom tau los ntawm nws cov lag luam wholesale / faib kab ntawm kev lag luam thiab qhov seem 40% yog los ntawm cov khw muag khoom muag ntawm nws Bronx taproom thiab online platform, BXB Go. Rau pob khoom xaj, hauv lub xeev, ntawm BXB Go raug xa los ntawm UPS, feem ntau tuaj txog hnub tom qab.

Tab sis Brown tau sau tseg tias nws cov qauv kev lag luam hloov pauv. Kev lag luam wholesale siv los tsim 95% ntawm nws cov lag luam, tam sim no nqis mus rau 60% thiab nws xav tias hauv ib xyoos yuav poob qis dua 50%.  

Lag luam wholesale, nws muag beers ntawm Whole Foods Market, Trader Joe's, Costco, ywj siab khw, bodegas, tsev noj mov chains xws li Happy Cooking Hospitality xws li Jeffrey Leonard's thiab Jeffrey's Grocery nyob rau West Village, thiab cov chaw loj xws li Madison Square Garden thiab Met Life Stadium hauv New Jersey.

Nug cov ntsiab lus tseem ceeb rau nws txoj kev vam meej yav tom ntej, Brown teb tias: 1) Txuas ntxiv ua npias zoo kawg, 2) Ua kom muaj feem cuam tshuam los ntawm kev khi rau hauv zej zog.

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