Kev muag khoom noj tshais tuav ruaj khov thaum cov neeg rov qab mus rau cov chaw ua haujlwm txiav rov qab rau lwm qhov

Cov neeg tau txais kev noj qab haus huv tuaj yeem noj tsawg dua, tab sis kev muag khoom noj tshais tau tuav ruaj khov thaum tib neeg rov qab mus rau qhov chaw ua haujlwm thiab tuav lub ncuav los yog kas fes iced ntawm txoj kev mus ua haujlwm.

Tag nrho cov tsheb khiav mus rau cov khw noj mov poob 2% nyob rau hauv lub quarter thib ob los ntawm ib lub xyoo dhau los vim kev nce nqi ua rau cov zaub mov nce, raws li kev lag luam tshawb fawb tuam txhab NPD Group. Tib qeb uas tsis hloov pauv: pluas tshais thiab khoom noj txom ncauj thaum sawv ntxov.

Cov tuam txhab noj zaub mov zoo li Starbucks hais tias kev muag khoom thaum sawv ntxov tau raug cuam tshuam los ntawm cov neeg rov qab los rau lawv txoj haujlwm ua ntej kis thoob qhov txhia chaw. David Portalatin, NPD tus kws tshuaj xyuas zaub mov thiab dej haus, kuj tau sau tseg cov txheeb ze pheej yig ntawm cov khoom noj tshais.

"Rau ntau tus neeg, nws tsuas yog ib khob kas fes thiab tej zaum yog kas fes tshwj xeeb uas lawv tau them tus nqi hwm rau, tab sis nws yog hom tswj tau ntau dua," nws hais.

Tus nqi khoom noj nyob deb ntawm tsev tau nce 7.6% nyob rau 12 lub hlis xaus rau lub Xya Hli, raws li Bureau of Labor Statistics. Cov nqi khoom noj hauv tsev tau nce siab dua, nce 13.1%.

Kathleen Flynn, 26-xyoo-laus tus tsim duab hauv New York, tau hais tias nws tsis tshua noj mov hnub no thiab tau txiav nyiaj rov qab. Tab sis nws tseem nres los ntawm lub khw kas fes, La Cabra, txhua tag kis sawv ntxov rau ib daim cardamom bun thiab cappuccino.

Flynn tau hais tias "Kuv yuav tsum ua qhov no vim nws yog kuv txoj kev xyiv fab,"

Ua ntej muaj kev sib kis, kev lag luam hauv tsev noj mov pom kev noj tshais yog lub sijhawm loj tshaj plaws los txhawb kev muag khoom thiab tau txais cov neeg siv khoom tshiab. Cov khoom noj ceev ceev tau nce qib zoo ntawm lawv cov kas fes thiab cov zaub mov thaum sawv ntxov los txhawb cov neeg kom viav vias los ntawm kev tsav tsheb ntawm txoj kev mus ua haujlwm lossis tsev kawm ntawv.

Thaum ntxov 2020, tsuas yog lub lis piam ua ntej kaw, Wendy tus launched nws cov zaub mov noj tshais thoob teb chaws, koom nrog cov nyiam McDonald lub, Taco Bell, Burger King thiab Chick-fil-A hauv kev muab zaub mov thaum sawv ntxov.

Tab sis thaum muaj kev sib kis thoob plaws thiab kaw cov chaw ua haujlwm thiab tsev kawm ntawv, noj tshais pom qhov muag poob qis tshaj plaws. Starbucks tshaj tawm tias cov neeg siv khoom tau yuav lattes thiab macchiatos tom qab hnub. Ntau qhov chaw Taco Tswb tau xaiv hla kev noj tshais thiab qhib tom qab thaum sawv ntxov vim yog cov neeg ua haujlwm nyuaj. Los ntawm qhov sib txawv, General Mills thiab Kellogg pom kev muag khoom ntawm pantry staples xws li cereal thiab Pop Tarts surge, thaum kev thov rau kua txiv kab ntxwv nce thawj zaug hauv xyoo.

Tsis ntev los no thaum tib neeg pib tawm mus ntau zaus thiab rov tsim kho lawv cov haujlwm niaj hnub, qhov kev hloov pauv hloov mus. Tag nrho kev siv nyiaj ntawm cov khw noj mov ceev, uas suav nrog cov chaw noj zaub mov ceev thiab khw kas fes, nce 32% hauv 52 lub lis piam xaus rau Lub Rau Hli 12, piv nrog 2019 qib, raws li cov ntaub ntawv los ntawm kev lag luam tshawb fawb tuam txhab Numerator.

Portalatin tau hais tias "Tam sim no peb tau rov qab mus rau tus cwj pwm zoo dua qub, peb tsuas yog rov qab mus rau qhov qub tshaj plaws uas noj tshais feem ntau tshaj qhov kev loj hlob ntawm lwm hnub," Portalatin hais.

Ntau tus neeg siv khoom Starbucks tab tom yuav lawv kas fes thaum sawv ntxov dua. Lub tuam txhab tau tshaj tawm Tus Thawj Saib Xyuas Haujlwm John Culver hais rau cov tub ua lag luam thaum lub Yim Hli tias 51% ntawm cov saw hlau muag hauv nws lub quarter kawg tau tshwm sim thaum sawv ntxov, ze rau qib ua ntej kis thoob qhov txhia chaw. Lub tuam txhab cia siab tias kev muag khoom thaum sawv ntxov yuav ntxiv dag zog ntxiv thaum cov neeg caij tsheb rov qab mus rau chaw ua haujlwm.

Kev muag khoom noj tshais muaj zog txhawb nqa McDonald's US tib lub khw muag khoom loj hlob ntawm 3.7% hauv lub quarter thib ob, cov thawj coj tau hais thaum lub Xya Hli lig. Cov saw tseem tsis tau coj rov qab nws cov zaub mov noj tshais txhua hnub, uas txhais tau hais tias Egg McMuffin kiv cua yuav tsum tau sawv ntxov tam sim no.

Donut lovers tab tom yuav khaws lawv lub thawv ntawm Krispy Kreme ua ntej hnub thiab.

"Tib neeg tab tom pib koom nrog cov khoom qab zib rau lub chaw ua haujlwm thiab lwm yam thaum sawv ntxov, yog li peb pom qee qhov kev loj hlob nyob ntawd," Krispy Kreme CEO Mike Tattersall hais rau CNBC.

Paris Baguette, lub tuam txhab Kaus Lim Qab Teb Kaus Lim Qab Teb ntawm cov khw noj mov, tau pom nws cov tsheb thauj neeg Asmeskas noj tshais nce 20% piv nrog rau kev kis tus kabmob ua ntej, raws li Nick Scaccio, lub tuam txhab Asmeskas tus lwm thawj ntawm kev ua haujlwm. Nws tau hais tias cov saw hlau loj hlob zoo rau kev koom tes nrog kas fes nrog Lavazza thiab nws txoj kev siv zog los tsim kom muaj kev paub txog hom lag luam.

Kev noj tshais tseem yog lub sijhawm uas tsis tau siv ntau rau kev lag luam hauv tsev noj mov, nrog ntau tus neeg tseem xaiv noj zaub mov lossis qe hauv tsev. Cov pluas noj rau 20% txog kev lag luam hauv tsev noj mov, raws li NPD.

Thiab hais txog kev siv nyiaj, noj tshais tsuas yog kwv yees li 13% ntawm tag nrho cov khoom noj ceev ceev, raws li Technomic tus thawj coj David Henkes.

Tab sis cov khw noj mov thiab cov khw muag khoom yooj yim tau txais cov neeg siv khoom tshiab thaum sawv ntxov ua ntej muaj kev sib kis. Thiab raws li lawv tab tom nrhiav los tsim rov qab lawv cov tsheb khiav thiab kev muag khoom hauv lub hlis tom ntej, ntau tus tau siv zog ntau dua rau kev lag luam lawv cov zaub mov thaum sawv ntxov.

Kev thawb yog pom meej nyob rau lub caij ntuj sov no Fabkis toast stick wars. Tom qab Sonic thiab Burger King ntxiv cov qauv ntawm cov khoom siv nqa tau rau lawv cov ntawv qhia zaub mov tas mus li, Jack nyob rau hauv lub thawv coj rov qab nws version raws li qhov kev txwv sijhawm. Tom qab ntawd ua ntej lub hlis no, Wendy's tau qhia nws Homestyle French Toast Sticks.

"[Cov khoom noj ceev ceev] tshwj xeeb yog qhov tsim kho tshiab nyob ib puag ncig cov khoom noj tshiab los sim thiab ntes cov kev muag khoom nce ntxiv thaum cov neeg siv khoom pib rov qab mus rau noj tshais ib hnub hauv khw noj mov," Henkes tau hais.