Box Office: Yuav Middling (Rau Marvel) Kev Ntsuam Xyuas Hurt 'Thor: Hlub Thiab Thunder'?

Nws feem ntau yuav tsis yog qhov ua rau muaj kev txhawj xeeb ntau thaum lub peev nyiaj loj franchise muab nyiam Thor: Hlub thiab nroo tau txais "zoo" 69% tshiab rau Rotated txiv lws suav (nrog rau 6.7 / 10 qhov ntsuas nruab nrab ntawm kev thuam) hauv kev sib tw mus rau nws qhov qhib hnub so. Yog lawm, qhov ntawd yog 57% ntawm "cov neeg thuam saum toj kawg nkaus," tab sis qhov teeb meem ntau dua yog cov qhab nia Tomatometer nyoos (uas yog feem pua ​​​​ntawm cov neeg koom nrog cov neeg thuam uas tau ntsuas zaj yeeb yaj kiab tsawg kawg "zoo," yog li B- zoo ib yam li A +) yog ntawm qhov qis tshaj tam sim no rau MCU movie. Nws tsuas yog saum toj no xwb Qhov zoo kawg Hulk (67% thiab Marvel thawj qhov chaw ua haujlwm foob pob tawg rov qab rau lub Rau Hli 2008), Thor: Lub ntuj tsaus nti lub ntiaj teb no (66% thiab tam sim no suav tias yog ib qho yeeb yaj kiab MCU phem tshaj) thiab Eternals (thawj feem ntau panned Marvel flick nrog 47% tshiab). Puas yog qhov kev sib piv tsis zoo (lossis tsawg kawg yog qhov tsis txaus ntseeg) kev txais tos tseem ceeb cuam tshuam rau zaj duab xis lub thawv ntawv thoob ntiaj teb? Hauv lub ntiaj teb ua ntej Disney +, Kuv tau sib cav "tsis yog kiag li." Tab sis tam sim no, nrog caveat tias qhov no yog *tsis* kev twv ua ntej, kuv tsis paub meej.

Taika Waititi cov Thor: Ragnarök tau suav tias yog franchise-saver tom qab Ntiaj Teb Tsaus Ntuj. Txawm li cas los xij, tam sim no nws tau xa ib qho nyiaj ntxiv txog "zoo tau txais" raws li Alan Taylor's maligned sequel. Tim Burton cov Batman Rov Qab Los (Zoo siab 30th hnub tseem ceeb) tau txais kev tshuaj xyuas zoo thiab cov ntaub ntawv qhib lub rooj sib tham lub lis piam tseem tsis tau tuaj txog tom qab kev tua hluav taws rau nws qhov kev lom zem macabre, duab ua phem thiab tsis pom kev zoo. Burton tau raug pov tseg tsis raug cai, thiab Warner Bros. ntiav Joel Schumacher los ua lub chaw pw hav zoov, ntau tsev neeg nyiam (tseem tseem me ntsis kinky thiab tsausmuag) Batman si. Cov yeeb yaj kiab kuj tau rhuav tshem cov ntaub ntawv qhib hnub so. Nws khwv tau ntau dua Batman Rov Qab Los ($ 184 lab domestic thiab $ 336 lab thoob ntiaj teb los ntawm $ 53 lab debut piv rau $ 162 lab / $ 266 lab los ntawm $ 47 lab debut) thiab tau suav tias yog tus cawm seej franchise. Ob xyoos tom qab, Batman & Robin (zoo siab 25th hnub tseem ceeb) yog wildly panned thiab poob 64% nyob rau lub asthiv ob tom qab qhib $43 lab. Kev lag luam online geek tsis tua cov yeeb yaj kiab; cov neeg tuaj saib tau them. Nws khwv tau tsuas yog $ 108 lab / $ 237 lab thiab "tawm lub franchise."

Yog lawm, qhov kev pom zoo tseem ceeb tau sib txawv hauv 2008 thiab txawm tias 2013 (thaum cov yeeb yaj kiab ntawm qhov ntsuas ntawm Thor: Lub ntuj tsaus nti lub ntiaj teb no tseem muaj qee qhov tshwj xeeb) dua li xyoo 2022, ob qho tib si ntawm Marvel qhov muaj koob npe nrov ntawm cov neeg thuam geek-centric thiab lawv cov monoculture-zoo li domination ntawm pop kab lis kev cai. Rau ntau yam laj thawj, blockbuster franchise nkag tau zoo dua kev tshuaj xyuas dua li lawv tau ua nyob rau hauv cov lus pov thawj qub (xyoo 1980s thiab 1990s). Xav, ua tsis taus pa, kiv cua tshwj xeeb tsim kev lag luam thiab kev txhawb nqa dav dav hauv kev tsim khoom zoo. Txhua yam kev hwm, txawm tias "tsis zoo" MCU movie zoo li Ntiaj Teb Tsaus Ntuj yog mais saum toj no 1990 Tus tauj ncov loj America). Ntxiv mus, cov neeg laus tam sim no nyob rau hauv chav tsev yog cov menyuam yaus uas loj hlob thaum lub sij hawm qeeb normalization ntawm mega-budget tentpoles zoo li Hnub ywj pheej, Jurassic Park thiab Kab laug sab-txiv neej. Nws kuj yog vim li cas, kom ncaj ncees, Keanu Reeves thaum kawg tau txais kev hwm nws tsim nyog thiab cov yeeb yaj kiab txaus ntshai yuav raug tshuaj xyuas zoo dua li thaum kuv tseem yog menyuam yaus. Yog li, cov kev tshuaj xyuas sib xyaw puas cuam tshuam rau lub thawv ntawv?

Txog tam sim no, cov lus teb yog "tsis muaj." Disney tau tshaj tawm hnub qhib $ 15.7 lab hauv 17 lub khw muag khoom txawv teb chaws, suav nrog Lub Tebchaws Yelemees, Ltalis, Australia thiab Kaus Lim Qab Teb. Hauv kev lag luam "zoo li nyiam", nws tau khwv tau 39% ntau dua Thor: Ragnarök (uas thaum kawg khwv tau $ 854 lab, suav nrog $ 115 lab hauv Suav teb) thiab 24% tsawg dua Tus Kws Kho Mob Coj txawv txawv nyob hauv qhov Ntau Ntau ntawm Kev Npau Taws (uas tsis tau ua si hauv Suav teb thiab tseem tau tshaj $ 950 lab thoob ntiaj teb). Thiab kom meej, a Thor: Hlub thiab nroo uas tag nrho $715 lab thoob ntiaj teb (75% ntawm Tus kws kho mob coj txawv txawv 2 tsis muaj Tuam Tshoj thiab Russia) yuav yog pob zeb-khoom ntaus. Ntxiv mus, feem ntau cov kev tshuaj xyuas tsis zoo tseem "paub" cov neeg tuaj saib tias nws muaj ntau yam uas koj xav tau los ntawm Taika Waititi-qhia Thor movie. Nws nta campy lom zem, pom razzle-dazzle, hnyav hlau koob tee, Tessa Thompson yog txaus thiab Chris Hemsworth ua si ib tug hebo. Txawm li cas los xij, cov lus piav qhia dhau los rau qee qhov kev tshuaj xyuas zoo yog tias nws yog tshooj MCU tseem ceeb. Nws yog "dab ntawm lub limtiam" muab, ob feem ntawm Disney + episodic, as opposed to a status-quo-shattering mythology episode.

Qhov ntawd yuav zoo hauv lub ntiaj teb ua ntej Disney + (lossis txawm tias lub ntiaj teb ua ntej Bob Chapek). Qhov ntawd tseem yuav yog rooj plaub txij li cov neeg tuaj saib uas tsis tuaj yeem ua rau MCU tseem nyiam Thor: Ragnarok thiab tseem tuaj yeem tshwm sim rau ntau qhov qub. Txawm li cas los xij, cov neeg nyiam tuaj yeem pom cov kev tshuaj xyuas thiab (nyob ntawm cov neeg tuaj saib buzz) tuaj yeem txiav txim siab tias lawv tuaj yeem tos 1.5 lub hlis los saib cov yeeb yaj kiab "dawb" ntawm cov kev pabcuam streaming lawv twb them rau. Qhov ntawd yog qhov hloov pauv tshiab, ib qho uas pom Ntsha foob ​​pob thoob ntiaj teb ob qho tib si vim nws yog "tsis muaj leej twg nug txog qhov no" solo spin-off keeb kwm zaj dab neeg ntawm tus cwj pwm franchise uas twb muaj lawm ua si los ntawm lwm tus neeg ua yeeb yam (saib Solo: Ib Zaj Dab Neeg Star) thiab vim Ntsha ua raws peb (kev qhuas, thawj, suav nrog) Pixar movies (Lus, Luca thiab Tig Ntsia Liab) uas hla kev ua yeeb yam thiab ua yeeb yam hauv Disney +. Thaum koj tau ua kom cov neeg tuaj saib pom koj lub tsev pheeb suab loj "dawb" ntawm lub vev xaib streaming (thiab tau txais cov ntsiab lus tshiab MCU TV nyob ntawd), coj lawv rov qab rau hauv kev ua yeeb yam tsis yooj yim.

Nws yog ib qho yuam kev los muab Sam Raimi tus Tus Kws Kho Mob Coj txawv txawv nyob hauv qhov Ntau Ntau ntawm Kev Npau Taws mus rau Disney+ tom qab 45 hnub xwb. Shang-Chi thiab Eternals tau tshaj/hauv qab 70-hnub windows. Thaum cov yeeb yaj kiab feem ntau ua tiav ntawm lub chaw ua haujlwm thoob ntiaj teb (thiab tsis tag nrho poob tuag tom qab tsaws ntawm Disney + thiab PVOD), nws tau taw qhia tias Marvel cov yeeb yaj kiab yuav tsis raug kho sib txawv piv rau lwm yam Disney flicks. Nws muaj qhov sib txawv loj ntawm "cov yeeb yaj kiab no yuav muaj muag rau $ 20 hauv 75-90 hnub thiab muaj nqi xauj rau $ 5 hauv 90-100 hnub" piv rau " zaj duab xis no yuav muaj muag rau $ 20 lossis saib dawb ntawm koj cov streaming platform hauv 45 hnub. " Qhov no ib txwm tshiab, ua ke nrog kev sib piv nruab nrab ntawm kev tshuaj xyuas, yuav tsis cuam tshuam rau (kwv yees tshaj / qis dua $ 160 lab) qhib hnub so. Nws tuaj yeem cuam tshuam (txawm tias tsis muaj kev ua neej nyob tshiab rau menyuam yaus lub tsev pheeb suab ntawm tam sim no thiab Dub Adas) post-debut grosses ntawm feem ntau xav paub thiab casually txaus siab. Thiab yog tias qhov ntawd tshwm sim, ces Kevin Fiege yuav tsum muaj kev sib tham nyuaj nrog Bob Chapek txog qhov rais theatrical.