Chris Evans ua Buzz Lightyear hauv 'Lightyear'
Pixar thiab Disney
Ntsha, Pixar thawj zaug ua yeeb yam thoob ntiaj teb tso tawm txij li thaum onward Thaum Lub Peb Hlis Ntuj xyoo 2020, qhib nrog ib qho nruab nrab $ 50 lab tshaj nws cov Fri-Sun thav duab thiab ib ncig ntawm $ 55 lab nyob rau lub Rau Hli hnub so hnub so. Qhov ntawd yuav yog me ntsis nco txawm rau qhov ncaj-up Pixar thawj, cia nyob ib leeg ib zaj duab xis uas tau muag raws li qhov tseem ceeb Qho khoom ua si zaj dabneeg 4.5 or Qho khoom ua si zaj dabneeg 0.5. Nws yog ib leeg-ib leeg, cuam tshuam thawj zaj dab neeg prequel rau Buzz Lightyear tus cwj pwm, nthuav tawm raws li "cov yeeb yaj kiab Andy tau saib xyoo 1995 uas ua rau nws ua tus kiv cua ntawm Buzz Lightyear."
Zoo, txawm li cas los xij, tab sis nws kuj yog qhov ze ze rau Solo: Ib Zaj Dab Neeg Star uas dawm nyuaj plaub xyoos dhau los ($ 394 lab ntawm $ 275 lab pob nyiaj siv) thiab qhov tseem ceeb muab lub kibosh rau (post-Sawv ntawm Skywalker) yav tom ntej Star Wars ua yeeb yam. Ib yam li ntawd, qhov debut hauv tsev yog mos tab sis lub ntiaj teb tso tawm ($ 84 lab) yog kev tua neeg.
Qhov kev ntshai yog tias Bob Chapek yuav pom qhov no yog qhov kev xaiv tsa ntawm Pixar lub peev xwm ua yeeb yam thiab tau xaiv lub npe ua Disney + cov cuab yeej. Ob leeg Qho khoom ua si zaj dabneeg 4 thiab Nkaub II (uas tau txais $ 130 lab los ntawm $ 40 lab rau hnub Friday) tau kov yeej kuv qhov kev txhawj xeeb tsis zoo sib piv thiab Disney cov yeeb yaj kiab tso tawm tau (feem ntau) leggy thoob plaws xyoo 2021. Txawm li cas los xij, txawm tias kev khiav zoo li monsters University ($ 272 lab los ntawm $ 82 lab debut) tau txais Ntsha rau "tsuas yog" $ 170 lab hauv tsev, thaum qhov kev ua tau zoo ze dua tsheb 2 ($ 191 lab / $ 64 lab) thiab tsheb 3 ($ 153 / $ 54 lab) tau txais nws mus rau $ 145- $ 155 lab hauv tsev.
Txawm ob txhais ceg zoo li ob lub xeem Qho khoom ua si zaj dabneeg cov yeeb yaj kiab ($ 430 lab / $ 120 lab thiab $ 415 lab / $ 110 lab) thiab Nkaub II ($ 477 lab / $ 130 lab) tau txais nws rau "tsuas yog" tshaj / qis dua $ 185 lab. Kev sib tsoo zoo li Qhov Zoo ໄດ ໂນ ເສົາ ($ 127 lab los ntawm $ 55 lab Wed-Sun debut) tau txais nws mus txog $ 125- $ 130 lab. Kev tshuaj xyuas yog qhov tsim nyog, cov neeg tuaj saib feem ntau nyiam nws thiab muaj me ntsis "loj" animated kev sib tw tom qab Cov minions 2.
Nws tsis yog kev sib cav sib ceg hauv online ntawm tib-poj niam txiv neej hnia ntawm ob tug poj niam uas tsis yog poj niam dawb. Jurassic Ntiaj Teb Ncaws thiab Tus kws kho mob coj txawv txawv 2 ob leeg muaj cov neeg nyiam nyiam poj niam dawb, nrog DeWanda Wise yog tus cwj pwm tseem ceeb hauv yav dhau los. Tsis muaj leej twg txhawj xeeb tias Patricia Heaton liam Disney ntawm castrating Buzz Lightyear los ntawm kev sib pauv Tim Allen rau Chris Evans. Kev poob ntawm tus neeg ua yeeb yam cuam tshuam nrog tus cwj pwm yuav tsis tau pab, ib yam li Kathleen Kennedy tuaj yeem sib cav tias kev sib pauv Harrison Ford rau Alden Ehrenreich (tus ua yeeb yam zoo, nqi xauj tsev. Cov Tsiaj Txhu Zoo Nkauj) yog qhov teeb meem rau solo.
nrog solo, tsis muaj leej twg xav tau prequel keeb kwm zaj dab neeg ua yeeb yam ua yeeb yam raws li kev sib koom ua ke ntawm ib qho kev tsim cinematic hom uas muaj qhov sib txawv (thiab feem ntau tsis paub) ua yeeb yam hauv lub luag haujlwm. Nws tsis yog Star Wars qaug zog, nws tsis yog "kev lag luam phem," thiab nws tsis yog vim tias online trolls spiked SEO-tsav cov lus piav qhia rau cov neeg nyiam, neeg coob coob (ib qho A los ntawm Cinemascore) $ 1.33 billion-grossing Lub xeem Jedi.
Ob xyoos ntawm Disney qhia nws cov neeg siv khoom saib nws lub tsev pheeb suab loj "dawb" lossis "hauv tsev kom muaj tus nqi ntawm ob peb daim pib" ntawm Disney + yog qhov teeb meem ntev uas kuv tau ceeb toom nws yuav yog. Thaum koj muab kev qhuas, zoo siab Pixar flicks hauv tsev tab sis tom qab ntawd muab qhov uas (thaum tshuaj xyuas zoo) feem ntau suav tias yog qhov qis dua thiab pitched ntau dua ntawm cov neeg laus hauv kev ua yeeb yam, tsev neeg tsuas yog txiav txim siab tos kom txog thaum Minions: Qhov nce ntawm Gru hauv ob lub lis piam los yog Thor: Hlub thiab nroo hauv peb lub lis piam.
Thaum koj ua "Thaum twg qhov no yuav muaj nyob rau hauv streaming?" thawj lo lus nug loj rau koj cov yeeb yaj kiab loj, koj tab tom tua koj tus kheej hauv ko taw theatrically. Peb tuaj yeem pom los ntawm qhov kawg ntawm 2022 tias Disney's theatrical power yog tag nrho khi rau Marvel, Avatar thiab periodic Star Wars cov yeeb yaj kiab thaum Disney + yog nyob ntawm MCU qhia tag nrho, Lucasfilm nostalgia thiab "theatrical" Disney toons.
Cov yeeb yaj kiab tej zaum yuav tau rov qab los rau xyoo 2019 raws li "kev nyab xeeb, IP-centric nyiaj ntsuab-hauv" tom qab ib qho kev sib tw ntawm thawj, suav nrog thiab / lossis tsawg dua kev lag luam pov thawj Pixar flicks. Tom qab ntawd Covid tuaj thiab Bob Chapek, xav kom Disney + tsheb ciav hlau khiav ntawm tag nrho cov chav, xa tsis yog xwb ntsuj plig hauv Christmas 2020 tab sis kuj Luca nyob rau lub caij ntuj sov 2021 thiab Tig Ntsia Liab Lub Plaub Hlis 2022 rau Disney+.
Muab pov rau hauv kev cuam tshuam theatrical tso rau Raya thiab Zaj kawg (nrog rau qhov kev xaiv Disney + Premier Access) thiab Ntxim nyiam heev (ntawm Disney+ hauv 31 hnub xwb), thiab nws yog qhov tsis txaus ntseeg siab heev Ntsha, tus txiv neej dawb txoj kev taug txuj kev nyuaj / prequel keeb kwm keeb kwm flick, yog Disney thawj qhov kev ua yeeb yaj kiab ua yeeb yaj kiab tso tawm rau cov tsis-Fox toon hauv ntau dua ob xyoos. Tias nws yog underperforming yog txawm lim hiam, tshwj xeeb tshaj yog muaj peev xwm rau "kev kawm tsis ncaj ncees lawm" tau kawm.
Txawm li cas los xij, qhov yooj yim piav qhia yog qhov ntawd Ntsha stumbled theatrically vim hais tias theatrical cov neeg tuaj saib tsis xav pom nws.
Tau qhov twg los: https://www.forbes.com/sites/scottmendelson/2022/06/19/movies-pixar-lightyear-bombed-at-box-office-failed-to-learn-lessons-from-solo-a- star-wars-story-failure/