Kev puas tsuaj los ntawm kev sib kis, kev lag luam mus txawv tebchaws tab tom nrhiav rau hnub zoo dua tom ntej, nrog Super Bowl tshaj tawm thiab cov neeg siv khoom pub dawb tsom rau coaxing cov neeg taug kev mus rau kev mus ncig ntev.
Booking.com yog reviving nws "Booking.yeah" phiaj los nqis tes ntawm 2013 nyob rau hauv nws thawj-ua lag luam thaum lub sij hawm qhov kev ua si loj. Qhov kev tshaj tawm, ua yeeb yam ua yeeb yam thiab tus thawj coj Idris Elba, tau nthuav tawm tib hnub raws li lub tuam txhab so haujlwm pub dawb los ntawm kev tshaj xov xwm muaj nuj nqis ntawm $ 500,000.
Qhov chaw Super Bowl tsuas yog thawj zaug ntawm ntau qhov kev tshaj tawm uas yuav tshaj tawm thaum Booking.com txoj kev sib tw tsib lub lis piam, uas muaj kev sib xyaw ntawm 30- thiab 15-thib ob kev lag luam uas ua yeeb yam Elba.
Qhov kev sib tw rau $ 500,000 hauv kev mus ncig ua si yuav khiav ntawm 6:30 teev tsaus ntuj txog ib tag hmo ET hnub Sunday. Cov neeg saib tuaj yeem koom nrog los ntawm kev sau npe Booking.com thaum twg lawv pom qhov chaw - hauv tuam txhab kev lag luam lossis lwm yam Super Bowl ad - uas lawv xav mus xyuas.
Rival Expedia tseem tab tom ua kev sib tw rau nws cov tswv cuab khoom plig hauv nws rov qab mus rau Super Bowl tom qab ntau tshaj 10 xyoo. Lub tuam txhab yuav muab 19 hnub so uas muaj nuj nqis ntawm $ 5,000 txhua qhov thiab ib qho khoom plig loj muaj nqis ntawm $ 25,000 hauv daim ntawv ntawm Expedia cov ntsiab lus khoom plig.
Nrog Covid-19 cov xwm txheej ib zaug ntxiv ntawm kev poob qis thiab lub hli sov dua ua ntej, cov tuam txhab mus ncig tau txeeb ntawm Super Bowl raws li lub sijhawm los txhawb cov neeg siv khoom npaj thiab npaj lawv cov kev mus ncig tam sim no.
Cov kws tshuaj ntsuam xyuas Truist Securities tau hais tias lawv cia siab tias kev mus ncig, tshwj xeeb tshaj yog tsis yog Asmeskas kev lag luam, qeeb hauv lub Kaum Ob Hlis nrog rau lub Ib Hlis, tab sis pom kev xav tau thaum lub caij nplooj ntoo hlav thaum ntxov, ua rau muaj zog 2022 tag nrho rau cov koom haum mus ncig online.
Glenn Fogel, CEO thiab tus thawj tswj hwm ntawm Booking Holdings, lub tuam txhab niam txiv ntawm Booking.com tau hais hauv kev xam phaj tias "Koj tuaj yeem xav tias muaj ntau lub siab xav mus ncig tam sim no," "Peb xav tias lub sijhawm no yog lub sijhawm zoo los rov qhia dua Booking.com thiab coj mus rau lub tswv yim zoo ntawm kev mus ncig."
Fogel tau hais tias nws cia siab tias yuav pom kev mus ncig hauv lub hlis tom ntej, nrog rau cov ntawv xaj ntxiv yuav nce ntxiv rau lub caij nplooj ntoo hlav, hnub so Easter thiab lub caij ntuj sov. Tus nqi tsis zoo li yuav qis dua mus rau lub caij ntuj sov, nws hais ntxiv.
Fogel tsis kam muab cov ntaub ntawv qhia tshwj xeeb, hais txog lub sijhawm nyob ntsiag to ua ntej nws cov nyiaj tau los hauv peb lub hlis twg thaum Lub Ob Hlis 23. Lub tuam txhab muaj Kayak, Priceline thiab OpenTable.
Kev txhawj xeeb txog yav tom ntej Covid variants yuav tsum tsis txhob cuam tshuam tib neeg los ntawm kev mus ncig ua si ntxov, nws hais.
Booking.com cov phiaj xwm tshaj tawm tau txais kev saib xyuas tshwj xeeb rau nws txoj kev tshem tawm dawb ntawm feem ntau cov khoom thiab cov ntxaij lim dej kho kom haum los pab cov neeg taug kev mus nrhiav cov khoom uas ua tau raws li lawv cov kev xav tau, ob qho tib si tseem ceeb tshwj xeeb thaum muaj kev sib kis, Fogel tau hais.
Flexibility yog ib qho ntawm qhov loj takeaways lub tuam txhab cia siab tias cov neeg saib yuav xav tias thaum lawv pom qhov kev tshaj tawm, nws hais.
Fogel tau hais tias "Kev muab kev hloov pauv hloov pauv kom tib neeg tuaj yeem nkag siab yooj yim ua qhov kev booking yog qhov tseem ceeb heev, thiab qhov ntawd yog cov lus uas peb yuav muab tso tawm ntau zaus hauv qhov kev sib tw no thaum peb dov tawm," Fogel hais.
Thaum ib lub teb chaws tso tseg kev txwv kev mus ncig, tib neeg pib booking mus ncig tam sim ntawd, nws hais ntxiv, cov neeg siv khoom siv phau ntawv uas haum rau lawv cov qib kev nplij siab, yog li cov neeg taug kev tiv thaiv kab mob tuaj yeem xaiv tsev xauj hauv tsev so.
Txawm li cas los xij, cov lus tau hais meej: Cov tib neeg xav mus ncig, nws hais tias, thiab "qhov peb pom yog lub tebchaws muaj lawv cov kab mob kis mus, lawv cov nqi mus ncig nce."
Cov neeg siv khoom txaus siab txaus siab rau tam sim no muaj kev pheej hmoo ntau dua li yav dhau los hauv kev sib kis, tshwj xeeb tshaj yog vim tias omicron tau tshaj tawm tias muaj cov tsos mob tsawg dua li qhov sib txawv ua ntej, Fogel tau hais. Thiab cov neeg tau txhaj tshuaj tiv thaiv feem ntau xav tias xis nyob mus ncig, noj sab hauv tsev thiab nyob hauv tsev so, nws hais ntxiv.
Booking.com's in-house muaj tswv yim pab neeg koom tes nrog Horses & Mules, ib tug tswv yim pab tswv yim nyob rau hauv Los Angeles, los tsim cov ad.
Txawm hais tias Super Bowl tau pom kev pom tsawg xyoo tas los, qee tus tau kwv yees tias qhov kev nce hauv kev twv txiaj kis las yuav ua rau muaj neeg coob ntxiv rau xyoo no. Lub Super Bowl tseem tseem yog lub sijhawm tsis tshua muaj nyob rau hauv ib qho kev sib cais ntawm cov neeg saib TV kom ncav cuag cov neeg tuaj saib coob.
Tau qhov twg los: https://www.cnbc.com/2022/02/09/2022-super-bowl-ads-bookingcom-taps-idris-elba-in-its-first-super-bowl-ad.html