BMW Retail Next concept nyob rau hauv South Motors 'tshiab dealership nyob rau hauv Florida.
South Motors
Jonathan Chariff tab tom tsim lub tuam txhab BMW tshiab hauv South Florida thaum cov thawj coj ntawm German khoom kim heev marque hu nws los nug: Koj puas tuaj yeem hloov qee yam ntawm koj tus qauv tsim kom haum rau qee yam uas peb xav tau?
Raws li qhov tshwm sim, Chariff's South Motors BMW tau tshaj tawm BMW's Retail Next Program rau North America, ua rau nws yog thawj tus ntawm 351 qhov chaw thoob plaws tebchaws los muab BMW lub tswv yim tshiab muag khoom hauv chav ua yeeb yam.
Lub tswv yim tsim muaj ib tug puv tes ntawm lub tsheb ntawm cov zaub, nrog high-end rooj tog thiab lounge-zoo li lub rooj zaum nyob ib ncig ntawm cov qauv, thiab tsib lub hnub qub tos txais.
"Koj tuaj yeem zaum ntawm lub tsheb thiab tham nrog tus neeg muag khoom thiab tsim koj lub tsheb ntawm cov ntxaij vab tshaus nyob ntawd, lossis koj tuaj yeem zaum hauv ib cheeb tsam yog tias koj xav tau kev ceev ntiag tug ntxiv rau cov kev sib tham," Chariff hais. “Lub qhov rooj yog qhov rooj zaum tawv, rooj zaum puag ncig, thiab tsis yog lub computer nyob nruab nrab ntawm koj thiab tus neeg muag khoom. Thiab tag nrho chav ua yeeb yam tau qhib ntau dua, nrog lub siab vaulted ceilings hauv qee qhov chaw. Hloov chaw ntawm txoj hauv kev los ntawm kev pabcuam mus rau kev muag khoom, txoj kev pom dav dav thiab koj tuaj yeem pom ntawm ib cheeb tsam mus rau lwm qhov. "
Chariff piv cov txheej txheem ntawm kev xaj lub tsheb ntawm lub chaw muag khoom tshiab rau zaum ib puag ncig nrog tus kws kho hniav sab hauv. "Nws zoo li mus rau hauv tsev thiab sib tham," nws hais. "Koj tab tom tsim koj tus kheej lub tsheb zoo li ua haujlwm nrog tus kho kom zoo nkauj sab hauv, nrog cov pallets sib txawv ntawm qhov screen, zoo li thaum koj khaws ntaub pua plag lossis rooj zaum. Nws zoo ib yam li ntawd tab sis ntawm steroids. "
South Motors 'tshiab BMW showroom yog hais txog 25,000 square feet thiab raug nqi txog $ 21 lab los tsim. Chariff tau hais tias "Tsis muaj ib qho kev nce nqi tseem ceeb vim yog Khw Muag Khoom Tom ntej," Chariff hais. BMW yuav ua hauj lwm nrog cov tswv lag luam los tsim kho cov chav ua yeeb yam uas twb muaj lawm nyob ib puag ncig Retail Next lub tswv yim lossis tsim cov chaw tshiab.
Tau qhov twg los: https://www.forbes.com/sites/dalebuss/2023/01/31/bmw-retail-next-design-finds-first-us-home-in-floridas-south-motors/