Txhua qhov kev txhawj xeeb Jason Blum muaj txog lub neej yav tom ntej ntawm lub npov chaw ua haujlwm tau raug quelled tam sim no tias "Lub Xov Tooj Dub" tau dhau $ 150 lab ntawm lub thawv ntawv thoob ntiaj teb.
Blum yog ib qho ntawm ntau qhov kev txhawj xeeb txog nyiaj txiag qis qis yuav tsis muaj qhov chaw ntawm xinesmas thaum muaj kev sib kis thoob qhov txhia chaw. Txawm li cas los xij, cov yeeb yaj kiab, kev sib koom tes ntawm nws lub tuam txhab tsim khoom Blumhouse thiab Universal, tau ua pov thawj rau Blum thiab kev lag luam ntau dua tias tseem muaj chaw rau cov yam ntxwv nrog cov peev nyiaj me me ntawm lub thawv ntawv.
Nyob rau hauv kev dhau $ 150 lab thoob ntiaj teb daim pib muag khoom, "Lub Xov Tooj Dub" yog qhov thib peb-loj tshaj plaws txaus ntshai zaj duab xis tso tawm txij li xyoo 2020, tom qab Paramount's "Ib Chaw Nyob ntsiag to: Part 2," uas snared $ 299 lab, thiab Warner Bros.' "Conjuring: Dab Ntxwg Nyoog Ua Rau Kuv Ua Nws," uas yog $ 206 lab.
Blum hais rau CNBC tias "Lub Xov Tooj Dub" tseem tsis tau tso tawm hauv Kaus Lim Qab Teb thiab xav tias yuav ntxiv $ 10 lab ntxiv rau kev muag daim pib thoob ntiaj teb thaum nws ua rau lub Cuaj Hli.
Qhov tseem ceeb ntawm zaj duab xis lub thawv ua haujlwm yog ib feem ntawm nws cov peev nyiaj tsawg, tsuas yog $ 16 lab, thiab qhov tseeb tias nws yog tus IP qub.
"Ua ntej qhib, koj paub, Kuv ntshai heev vim tias hauv peb lub ntiaj teb kev ua yeeb yaj kiab tom qab Covid, nws zoo li ib tus neeg xav tias tib neeg txaus siab rov qab mus rau cov yeeb yaj kiab ua yeeb yaj kiab mus saib thiab lawv tsis kam mus. rov qab mus saib, ”Blum hais.
Ntau tus txhawj xeeb tias cov neeg tuaj saib tsuas yog ua rau lub ntsej muag loj lossis cov yeeb yaj kiab franchise.
"Kuv xav tias nws zoo heev," said Abhijay Prakash, tus thawj tswj hwm ntawm Blumhouse. "Kuv xav tias nws tseem ceeb heev rau peb thiab rau kev lag luam. Nws yog obviously ib feem ntawm theatrical rov qab, dab tsi tshwm sim. Kuv paub cov tub loj tau txais kev saib xyuas, xws li 'Top Gun' thiab 'Jurassic'. Tab sis qhov ua yeeb yaj kiab no tau ua li cas rau qhov nws yog, nws zoo kawg nkaus. "
Blum, ib yam nkaus, tau hais tias nws tau txhawb nqa los ntawm "Lub Xov Tooj Dub" kev ua yeeb yam.
"Nyob rau hauv 20 xyoo kuv tau ua qhov no, nws yog ib qho ntawm cov yeeb yaj kiab uas muaj txiaj ntsig tshaj plaws uas lub tuam txhab tau muaj," nws hais.
Txawm hais tias cov yeeb yaj kiab qis thiab nruab nrab cov nyiaj txiag tsis feem ntau ua cov xov xwm rau lawv qhov chaw ua haujlwm tag nrho, lawv pab txhawb rau tag nrho kev lag luam hauv tsev thiab thoob ntiaj teb.
Lub thawv ntawv 2022 tau tsim ib ncig $ 5.05 nphom txog thaum Lub Yim Hli 11, nqis 31% piv rau 2019, raws li cov ntaub ntawv los ntawm Comscore. Nws kuj tseem pom txog 31% tsawg tshaj tawm, tsuas yog 52 qhov kev tshaj tawm dav dav, cov yeeb yaj kiab tso tawm hauv ntau dua 1,000 cov yeeb yaj kiab, piv rau 75 lub sijhawm tib lub sijhawm hauv 2019.
Nws tau dhau los ua qhov tseeb tias tsis muaj ntau npaum li qhov qis thiab nruab nrab cov yeeb yaj kiab tau tshwm sim hauv cov yeeb yaj kiab tau ua rau tsawg dua daim pib muag thoob plaws lub rooj tsavxwm. Ntxiv cov yeeb yaj kiab no rau hauv slate, tshwj xeeb tshaj yog nyob rau hauv hom txaus ntshai, tuaj yeem ntxias cov neeg tuaj saib uas tau qeeb qeeb rov qab los.
Prakash tau hais tias "Yog tias koj tham nrog ib tus phooj ywg ntawm peb cov neeg tuaj koom, lawv nyiam qhov kev ntshai heev, vim tias nws ua rau muaj kev cia siab rau cov neeg tuaj saib uas feem ntau ua rau hluas dua," Prakash tau hais.
Blumhouse tau teeb tsa tus qauv tshiab rau kev tsim kev ntshai heev nyob rau hauv lub xyoo pua 21st, churning tawm cov yeeb yaj kiab zoo ntawm cov peev nyiaj qis. Lub studio tej zaum paub zoo tshaj plaws rau cov yeeb yaj kiab xws li "Kev Ua Si Paranormal" thiab Academy Award-winning "Tawm Tawm" thiab rau nws lub peev xwm los coj cov yeeb yaj kiab me me no thiab tig lawv mus rau hauv qhov chaw ua haujlwm loj loj.
"Tawm Tawm," piv txwv li, muaj peev nyiaj nyob ib ncig ntawm $ 4.5 lab, rho tawm cov nqi lag luam, thiab snared ntau dua $ 250 lab thoob ntiaj teb thaum nws khiav hauv kev ua yeeb yam hauv 2017.
Tseem yuav los ntawm Blumhouse yog "Halloween Ends," uas tuaj txog hauv kev ua yeeb yam thaum Lub Kaum Hli thiab "M3GAN" thaum Lub Ib Hlis. Lub studio tseem tab tom tsim cov yeeb yaj kiab "Spawn" thiab ib qho raws li cov yeeb yaj kiab nrov "Five Nights at Freddy's."
Blum tau hais tias "Muaj kev lag luam muaj zog heev thiab nws tsis yog phau ntawv ua yeeb yaj kiab xwb, tsis yog cov yeeb yaj kiab tentpole nkaus xwb, tab sis kuj tseem muaj cov dab neeg zoo heev hauv cov yeeb yaj kiab ua yeeb yam," Blum hais. "Thiab, thiab qhov ntawd yog, qhov ntawd yog qhov tseem ceeb heev."
Qhia tawm: Comcast yog lub tuam txhab niam txiv ntawm NBCUniversal thiab CNBC. Blumhouse muaj kev pom zoo thawj zaug nrog Universal.
Tau qhov twg los: https://www.cnbc.com/2022/08/12/blumhouses-the-black-phone-shows-that-horror-and-original-storytelling-has-a-place-at-the-box- office.html