Blue Compass xav tsim kom muaj lub teb chaws RV-Retail Brand

Kev muag tsheb ua si yeej ib txwm yog ib qho kev lag luam loj heev, nrog ntau cov saw me me thiab niam-thiab-pops, feem ntau sawv cev rau ntau hom, thov rau RV cov neeg siv khoom thoob plaws ntau thaj chaw. Tab sis Blue Compass RV lub hom phiaj los tsim kom muaj lub teb chaws muaj zog los ntawm kev sib sau nws 100 lub khw muag khoom hauv 33 lub xeev nyob rau hauv ib lub kaus thiab txhim kho qhov sib txawv thiab cov qauv kev sib tw.

"Peb tau txais lub sijhawm los tsim lub khw muag khoom muaj zog nyob ib puag ncig cov neeg siv khoom tshwj xeeb, thiab nrog peb thaj chaw hneev taw thiab yuav ua li cas RVers taug kev los ntawm ntug dej hiav txwv mus rau ntug dej hiav txwv, peb muaj sijhawm los kov RVers feem ntau hauv Asmeskas nrog peb cov hom thiab khw muag khoom hneev taw, ” hais tias Jon Ferrando, CEO ntawm Blue Compass, raws li hauv Ft. Lauderdale, Fla., yav tas los RV Retailer.

Tsuas yog plaub xyoos, Ferrando tau tsim lub koom haum rau hauv lub khw muag khoom RV loj thib ob hauv Asmeskas, tom qab Camping World, raws li kev koom ua ke ntau tshaj 20 lub khw muag khoom hauv cheeb tsam rau hauv ib lub npe.

Ferrando hais rau kuv tias "Peb tab tom tsim kev sib raug zoo nrog cov neeg siv khoom kom peb tuaj yeem nyob ntawd rau lawv, thiab peb muaj thaj chaw hneev taw kom rov qab tau nws," Ferrando hais rau kuv. “RVers mus ncig thoob tebchaws. Peb tuaj yeem muab kev pabcuam rau koj txhua qhov chaw koj mus ncig yuav coj koj mus, [hais txog] kev lag luam kev sib tw uas rov qab mus rau ntau xyoo. "

Thaum Blue Compass cov chaw muag khoom muag ntau hom RVs, Ferrando tau hais tias nws tab tom tsim lub hom phiaj loj ntawm kev ua haujlwm zoo. Nws tau hais tias "Kev pabcuam ntawm kev lag luam no yog qhov nyuaj, thiab peb tab tom sim tsim kom muaj lub npe muaj zog nyob ib puag ncig muab kev thaj yeeb nyab xeeb ntawm lub siab," nws hais. "Qhov kev muaj tiag thaum koj mus hla kev lag luam tuaj yeem muaj lub sijhawm tos tseem ceeb kom tau txais kev pabcuam rau ntau qhov laj thawj, suav nrog cov saw hlau thiab cov khoom muaj nyob."

Txhawm rau kov yeej cov teeb meem no, Blue Compass tab tom nqis peev ntau hauv kev cob qhia cov kws tshaj lij kev pabcuam, Ferrando tau hais. Lub tuam txhab muaj txog 850 tus neeg ua haujlwm zoo li no thoob tebchaws lawm, thiab nws lub hom phiaj yog ntxiv ntau dua 200 tus kws tshaj lij uas tau lees paub rau xyoo no.

Rau lub hom phiaj ntawd, lub tuam txhab tau siv nyiaj ntau lab daus las ob peb xyoos dhau los los tsim peb lub chaw cob qhia, ib qho hauv Texas, Utah thiab North Carolina. Blue Compass tseem ua qhov kev cob qhia rau cov kws tshaj lij. Ferrando tau hais tias "Peb coj cov neeg nthuav dav lossis cov neeg tsav tsheb thauj khoom thiab txhawb nqa lawv mus rau hauv peb cov kev pabcuam thev naus laus zis, thiab tom qab ob peb lub hlis lawv tuaj yeem nce mus," Ferrando tau hais. "Nws yog kev nqis peev ntau rau peb thiab kev tsom mus ntev rau kev tsim kom muaj kev ncaj ncees, tsim nyog, muaj ntawv pov thawj, cov kws tshaj lij."

Blue Compass tseem yog "ua haujlwm ntawm ntau qhov kev pib nrog OEMs los ua kev pabcuam yeej-yeej kom peb tuaj yeem ua tiav sai dua," Ferrando tau hais. Cov no suav nrog kev siv zog kom tau txais kev tso cai ua ntej rau kev ua haujlwm lav. "Kev lig kev cai," nws piav qhia, "koj siv sijhawm ntau rov qab los kom tau txais cov kev pom zoo no, thiab nws tuaj yeem yog txheej txheem phau ntawv. Koj tuaj yeem thaij duab ntawm ib feem uas tawg thiab xa mus rau OEM kom tau txais [warranty] ua haujlwm pom zoo ua ntej. Tam sim no, ntau lub tuam txhab ua haujlwm nrog peb los muab kev tso cai ua ntej ntawm cov khoom ntawd. Peb tab tom tsim ib theem tshiab ntawm kev ntseeg siab thiab muaj lub teeb ntsuab los ua txoj haujlwm, thiab nws hloov tawm los ua qhov yeej-yeej. Nws nrawm dua rau cov neeg siv khoom, thiab muaj kev sib txhuam tsawg dua hauv qhov system. "

Tau qhov twg los: https://www.forbes.com/sites/dalebuss/2023/01/31/blue-compass-wans-to-establish-compelling-national-rv-retail-brand/