Bloomingdale's CEO Hais Txog Kev Loj Hlob Thiab Kev Tshaj Tawm Zoo Tshaj Plaws

Tam sim no Bloomingdale's ua kev zoo siab rau nws 150th Ib xyoos ib zaug. Thawj Tswj Hwm thiab CEO Tony Spring tau hais tsis ntev los no ntawm WWD CEO Summit 2022 txog nws lub zeem muag rau nws lub tuam txhab. Caij nplooj ntoos hlav yog tus thawj coj muaj kev pom tseeb thiab nws lub tuam txhab yuav loj hlob nyob rau lub sijhawm tom qab kis thoob qhov txhia chaw.

Hais txog 150th hnub yug ntawm Bloomingdale nws pom lub hnub yug yog ib qho kev tshwm sim zoo uas nws tuaj yeem tsim kev zoo siab los ntawm kev npaj - uas tau pib 18 lub hlis dhau los - los ntawm kev nug seb nws pab neeg yuav ua li cas thiaj li ua tau. Nws paub tias yuav tsum muaj cov neeg muag khoom muaj zog koom tes. Ib qho ntawm nws lub tswv yim yog kom muaj ob peb puas tshwj xeeb thoob plaws hauv lub khw. Lawv npaj yuav muaj txawm lub tsev noj mov los koom nrog cov zaub mov tshwj xeeb. Thaum kawg, cov neeg siv khoom zoo tshaj plaws tau raug caw tuaj koom rau cov xwm txheej tshwj xeeb. Txhua tus los ntawm cov neeg koom tes rau cov neeg muag khoom tau koom tes thiab nws cov tswv yim rau kev ua koob tsheej tau ua tiav. Cov phiaj xwm resonated nrog cov neeg siv khoom thiab kev zoo siab tau kis.

Bloomingdale keeb kwm pib thaum nws tau tsim los ntawm cov kwv tij Joseph thiab Lyman Bloomingdale. Lawv muaj lub zeem muag los ntawm kev mus rau Sab Hnub Tuaj Sab Hnub Tuaj thaum tsis muaj dab tsi nyob ntawd. Bloomingdale's muaj thawj tus escalator puas tau ua hauv lub khw muag khoom. Bloomingdale tau koom nrog Federated Department Stores hauv 1930. Hauv 2006 txawm tias Macy's Inc, hloov tag nrho cov khw muag khoom rau Macy lub npe, Bloomingdale tau zoo siab txuas ntxiv nqa nws tus kheej lub npe.

Rau hnub tseem ceeb, Caij nplooj ntoos hlav kuj rov qhia txog ntau yam ntawm Bloomingdale lub khw muag khoom lub cim uas tau tsim los ntawm cov neeg tsim qauv sab saum toj xyoo. Lub hnab loj xim av muaj ntau tus thawj coj.

Tony Spring tab tom nrhiav rau pem hauv ntej los tswj qhov zoo tshaj plaws Thanksgiving puas tau. Tus kws ua zaub mov hauv zos, Jordan Andino yuav ua qee cov chav kawm ua noj tshwj xeeb. Bloomingdale's yuav txhawb "Tsis muaj menyuam tshaib plab". Nws kuj hais tias 59th Txoj kev khw muag khoom lag luam yuav qhib nws lub qhov rais hnub so rau lub Kaum Ib Hlis 17th nrog "kev ua tau zoo ntawm Billy Porter." Cov qhua yuav raug caw tuaj rau hauv lub khw tom qab kev ua yeeb yam.

Mr. Spring tau hais tias "nws xav nthuav tawm cov hnav ris tsho dub zoo tshaj plaws thiab cov tsho tawv tawv zoo tshaj plaws thiab cov khau khiab zoo tshaj plaws. Nws hais tias koj yuav tsum rov qab los saib nws los ntawm cov neeg siv khoom pom. "Ua qhov ntawd kuj pab peb nrog peb tus nqi muag tag nrho thiab tsim kom muaj kev sib txawv ntau dua piv rau kev sib tw toj roob hauv pes."

Bloomingdale's muaj 33 lub khw tseem ceeb (nrog rau cov khoom lag luam ntawm 59th Txoj Kev thiab Lexington Ave hauv New York City.) Nws kuj muaj 20 lub khw muag khoom muag uas muaj qee yam khoom lag luam xws li lub khw loj. Kuj tseem muaj lub khw me me Bloomies uas tau qhib hauv Arlington, VA, thiab yuav muaj qhov thib ob hauv Skokie, Il uas yuav qhib rau lub Kaum Ib Hlis 17, 2022. thiab muaj cov rooj tog zaum hauv Boston.

Caij nplooj ntoos hlav tau nug yog tias yog ib feem ntawm lub tuam txhab loj ua rau lossis qeeb Bloomingdale lub peev xwm kom ncav cuag qhov siab tshiab, Caij nplooj ntoos hlav teb "nruab nrab ntawm Macy's, Bloomingdale's thiab bluemercury (uas tam sim no yog tus tswv los ntawm Macy's Inc.) koj muaj 45 lab tus neeg siv khoom, $ 25 billion ntawm kev muag khoom ntim, kuj tseem muaj nqis peev nyiaj txiag tau nqis peev hauv thev naus laus zis, ua tiav yuav hauv online, tuaj tos hauv khw, kev paub digital thiab kev saib xyuas hauv khw. Tej yam uas yuav ua tau bureaucratic yog me me piv rau qhov zoo kawg peev thiab kev txhawb nqa.

Caij nplooj ntoos hlav qhov kev cia siab rau Bloomingdale cov hnub so muag yog ceev faj zoo. "Kuv zoo siab rau cov neeg siv khoom muaj txiaj ntsig, Kuv tseem pom kev yuav khoom. Kuv pom cov neeg siv khoom txaus siab rau kev muab nqi zog rau lawv tus kheej, txaus siab rau lub neej. Cov kab tshoob kev kos yog nce. Peb yuav sau npe txog 16,000 tus neeg xyoo no piv rau 12,000 xyoo 2019. Yog li, raws li Caij Nplooj Hlav, tib neeg tau nkag mus rau hauv lub neej.

POSTSCRIPT: Mr. Spring qhov kev kwv yees rau lub caij so yog txhawb nqa. thiab tej zaum Bloomingdale yuav yog tus thawj coj xyoo no. Lub khw muag khoom kim heev, txawm tias nyob hauv New York lossis San Francisco yog tus thawj coj zam nrog cov khoom lag luam zoo thiab lub zeem muag rau yav tom ntej. Nws cov lus hais tias "Nws tsis yog lub sijhawm, nws yog lub zog" qhia tias qhov kev zoo siab tshwj xeeb yuav txuas ntxiv mus rau yav tom ntej.

Tau qhov twg los: https://www.forbes.com/sites/walterloeb/2022/11/07/bloomingdales-ceo-speaks-about-growth-and-greater-exclusivity/