Bloomberg's Kriti Gupta: Ad Spend tuaj yeem yog tus neeg sawv cev rau kev loj hlob thoob ntiaj teb

Snapchat shares tau poob 41% nyob rau hauv kev ua lag luam nyob rau hnub Tuesday raws li tom qab lub tuam txhab qhov kev xav tsis zoo ntawm kev lag luam thiab nws cov nyiaj tau los.

Qhov muag-tawm tau pom lwm yam kev tshaj tawm cov khoom lag luam, Facebook niam txiv Meta Platforms nqis 9%, Cov tsiaj ntawv -6%, thiab Twitter -4%. Kev saib ntawm kev lag luam qhia tau hais tias kev poob qis ntawm ntau dua $ 180 nphom txij li Snap hnub Monday cov nyiaj tau los tshaj tawm uas suav nrog kev txiav nyiaj kwv yees.

Puas yog koj tab tom nrhiav kom tau cov xov xwm ceev, kub-cov lus qhia thiab kev tsom xam kev ua lag luam?

Sau npe rau Invezz cov ntawv xov xwm, hnub no.

Nyob rau hauv ib tug saib Ntawm qhov xwm txheej tag nrho hauv pawg social media, Bloomberg's Kriti Gupta hais tias kev siv nyiaj tshaj tawm yuav zoo li "proxy rau kev loj hlob thoob ntiaj teb."

Taw tes rau daim ntawv qhia 10-xyoo ntawm kev tshaj tawm cov tuam txhab kev tshaj tawm kev siv nyiaj loj hlob piv rau kev lag luam, Gupta hais tias:

Wlub kaus mom koj tab tom pom yog ib yam ntawm lub voj voog boom nrog cov txiaj ntsig loj heev uas zoo li lub khw muag khoom raws li kev lag luam stalls. "

Nws hais ntxiv tias ib qho ntawm cov laj thawj ntawm cov tuam txhab kev tshaj tawm xov xwm zoo li yuav pom qhov poob loj hauv cov nyiaj tau los yog qhov tseeb tias kev siv thoob ntiaj teb-sijhawm kev siv social media platforms ploj mus, tsis muaj kev kaw cia ntxiv rau hanker tib neeg mus rau lawv cov khoom siv.

Qhov tshwj xeeb tshaj yog, yog tias cov neeg tshaj tawm tsis zoo li yuav siv nyiaj ntau npaum li kev tshaj tawm thiab kev lag luam yog tias lawv tsis paub yog tias cov neeg siv khoom yuav siv lawv cov nyiaj los ntawm cov khoom thiab cov kev pabcuam tshaj tawm ntawm cov platform no.

Nws yog qhov kev ntshai macro uas "ci" rau hauv kev ua lag luam thiab tsis yog nyob rau hauv Snapchat qhov kev kwv yees slash, tab sis hla ntau ntawm lwm lub tuam txhab kev sib raug zoo.