Black Rifle Coffee Company
Yees duab: Black Rifle Coffee Company
Dub Rifle Kas fes, ib tug qub tub rog-tsim lub tuam txhab haus dej haus uas tau mus rau pej xeem nyob rau hauv lub xyoo dhau los, tau hais rau hnub Tuesday tias nws tau muab lub npe qub Office Depot thiab Wendy tus CEO Roland Smith ua nws tus thawj tswj hwm, siv tam sim ntawd.
Smith, uas twb yog ib tug tswv cuab ntawm Black Rifle Coffee pawg thawj coj, tab tom hloov mus rau hauv lub luag haujlwm los ua haujlwm zoo dua nrog lub tuam txhab C-suite los qhib qhov chaw tshiab cib thiab mortar thiab pab txhawb kev muag khoom ncaj qha rau cov lag luam.
Smith yog Wendy's CEO hauv 2011, thiab nws tau coj Office Depot txij lub Kaum Ib Hlis 2013 mus txog Lub Ob Hlis 2017. Smith tau raug xaiv tsa CEO ntawm Office Depot sai tom qab nws ua tiav nws daim ntawv cog lus nrog OfficeMax. Thaum lub sij hawm, nws muaj lub koob npe nrov rau tig ib ncig ntawm kev lag luam nrog rau cov khoom noj khoom haus Lion.
Nws tab tom xav tias yog tus thawj tswj hwm ntawm Black Rifle Coffee los ntawm tus tsim Evan Hafer, uas yuav nyob hauv nws lub luag haujlwm ua CEO thiab ua tus tswv lag luam loj, tus kws tshaj lij tau hais. Co-CEO Tom Davin tseem yuav nyob nrog lub tuam txhab, tus neeg sawv cev ntxiv.
Dub Rifle Coffee, nrhiav tau nyob rau hauv 2014 thiab raws li nyob rau hauv Salt Lake City, paub txog kev muag phom-themed kas fes cov khoom xws li nws "AK-47 Espresso Blend" thiab "Murdered Out Coffee Roast." Feem ntau ntawm nws cov kev muag khoom yog ua hauv online, thiab nws kuj muag los ntawm cov khw muag khoom loj xws li Walmart.
Thaum kawg ntawm thawj peb lub hlis twg ntawm 2022, Dub Rifle Coffee muaj 18 qhov chaw, nce los ntawm plaub xyoos dhau los. Nws tau hais tias nws npaj yuav muaj 78 lub khw muag khoom thaum kawg ntawm 2023.
Dub Rifle Kas fes qhov muag muag tag nrho $ 233 lab rau 2021, thiab nws tau coj mus rau cov nyiaj tau los ntawm $ 315 lab xyoo no.
"Kuv pom lub sijhawm tseem ceeb rau peb kom ncav cuag cov neeg siv khoom ntau dua los ntawm cov channel tshiab thiab cov ntsiab lus faib ntxiv," Smith hais hauv nqe lus.
Thaum Lub Ob Hlis, Dub Rifle tau mus rau pej xeem los ntawm kev sib koom ua ke nrog lub tuam txhab tshwj xeeb nrhiav tau, lossis SPAC, SilverBox Engaged Merger Corp. Qhov kev pom zoo tau nqis peev rau kev lag luam dej haus txog li $ 1.7 billion.
Raws li hnub Tuesday kev ua lag luam kaw, lub tuam txhab muaj nqis txog $ 1.8 billion.
Lub tuam txhab tsis ntev los no tau raug ntes nyob rau hauv kev sib cav nrog Dallas Cowboys.
Pab pawg NFL ntsib kev tawm tsam tom qab nws tshaj tawm kev koom tes nrog Black Rifle Coffee tsuas yog ib hnub tom qab kev tuag tua nyob rau hauv Highland Park, Illinois. Hauv tsab ntawv tshaj tawm, Dub Rifle Coffee tau hais tias qhov kev cog lus nrog Cowboys tau ua haujlwm ntev.
Tau qhov twg los: https://www.cnbc.com/2022/07/12/black-rifle-coffee-names-former-wendys-ceo-as-executive-chair.html