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Ntsiab Cai
- Ntau lub khw muag khoom tau ceeb toom txog lub sijhawm tsis muaj hnub so muag vim muaj kev nce nqi siab.
- Kev muag online tau nce 2.3% piv rau 2021, nrog $ 9.12 nphom siv online.
- Cov khoom lag luam qib tseem muaj kev txhawj xeeb nrog ntau tus neeg muag khoom, peb yuav tsum tau tos thiab saib cov khw muag khoom twg yeej thiab poob thaum lub sijhawm khwv tau nyiaj.
Cov kws tshaj lij feem ntau tsis xav txog xov xwm zoo los ntawm Dub Friday. Cov kws tshuaj ntsuam xyuas qhov zoo tau cia siab tias cov neeg siv khoom yuav tshwm sim thiab siv nyiaj me ntsis, vim tias kev nce nqi siab npaum li cas tau hloov pauv kev yuav khoom xyoo no. Tab sis cov ntawv ceeb toom thaum ntxov qhia feem ntau cov xov xwm zoo rau cov khw muag khoom, vim kev muag khoom yooj yim tshaj qhov kev cia siab. Ntawm no yog saib cov ntaub ntawv muag khoom Dub Friday tam sim no.
Kev cia siab ntawm lub caij so so mos
Cov khw muag khoom loj tau kwv yees qhov muag qis tshaj qhov nruab nrab rau Dub Friday 2022 vim kev nce nqi thiab Tsoom Fwv Teb Chaws Reserve cov paj laum nce siab. Kev nce nqi nce siab rau cov neeg siv khoom nyob rau hauv daim ntawv ntawm tus nqi siab dua rau cov khoom, thiab cov paj laum nce cov paj laum rau cov neeg siv khoom siv credit card. Kev poob qis hauv kev siv nyiaj tau tshwm sim ntev ua ntej Dub Friday, ua rau ntau tus neeg muag khoom, suav nrog Target, txhawm rau kwv yees qhov tsis tau txais txiaj ntsig tsawg dua Dub Friday.
Thaum kawg, txawm li cas los xij, cov neeg yuav khoom tau tshwm sim los yuav, xov xwm zoo heev rau cov khw muag khoom. Kev txo qis dua li ib txwm muaj thiab kev xaiv "yuav tam sim no, them nyiaj tom qab" pab cov neeg yuav khoom nthuav lawv cov peev nyiaj thiab txwv kev siv cov npav rho nyiaj. Qee cov khw muag khoom tau muab cov khoom lag luam hauv online nkaus xwb uas txhawb cov neeg yuav khoom kom zam lub khw muag khoom thiab nyob hauv tsev, ua kom muaj txiaj ntsig zoo dua qub.
Dub Friday txheeb cais
Cov ntaub ntawv tseem tsis tau tsaws rau ntawm tus neeg muag khoom, tab sis xyoo no Dub Friday pom 2.3% nce hauv kev muag online los ntawm 2021. kwv yees tag nrho ntawm $ 9.12 billion tau siv online rau Dub Friday, nrog rau cov neeg yuav khoom siv ntau yam kev pabcuam los pab. lawv them rau lawv cov kev yuav khoom thiab zam cov kab hauv khw. Lub National Retail Federation thiab Prosper Insights & Analytics tau tshaj tawm cov ntaub ntawv 196.7 lab cov neeg siv khoom lag luam hauv online thiab hauv khw ntawm hnub Thanksgiving thiab Cyber Monday. Txawm li cas los xij, txawm tias muaj kev nce ntxiv, nws poob qis ntawm qhov nce ntawm 8.6% hauv 2021 thiab 32% hauv 2020.
Kev muag khoom ua si hauv online tau nce 285% piv rau ib hnub nruab nrab ntawm kev muag khoom thaum Lub Kaum Hli, uas tuaj yeem yog xov xwm zoo rau Hasbro, uas tau raug mob rau xyoo no. Lwm qhov chaw ci ntsa iab yog cov khoom siv hluav taws xob, nrog rau qeb tag nrho txog 19% txij hnub Friday yav tsaus ntuj. Tsis tas li ntawd, cov khoom siv hluav taws xob hauv tsev ntse thiab cov khoom siv suab tau nce ntau dua 200% piv rau nruab nrab hnub hauv Lub Kaum Hli. Peb yuav tau tos kom hnov los ntawm Qhov zoo tshaj plaws Muas hais txog yuav ua li cas qhov no cuam tshuam rau lub khw muag khoom.
Curbside pickup tau qis dua xyoo ua ntej, raws li Adobe Analytics. Cov kev pabcuam tau siv rau 13% ntawm kev txiav txim hauv online, poob los ntawm 21% hauv 2021. Raws li rau qib khoom muag, Inna Kuznetsova, CEO ntawm cov khoom lag luam saw optimization tuam txhab ToolsGroup tau hais tias cov khoom lag luam qib yuav raug txhim kho nyob rau hauv rooj plaub ntawm rooj plaub. Qee lub khw muag khoom yuav tau txais txiaj ntsig los ntawm kev muag khoom muaj zog, uas yuav tso cai rau lawv txo qis cov khoom lag luam rov qab, thaum lwm lub khw muag khoom tseem yuav tawm tsam nrog cov khoom muag mus rau xyoo 2023.
Txhais cov ntaub ntawv
Kev muag khoom tau nce, tab sis qhov no feem ntau yuav yog vim cov khw muag khoom muab cov nqi txo qis dua li ib txwm ua kom tshem tawm cov khoom muag ntau dhau. Feem ntau, Dub Friday muaj muag ob peb yam khoom ntawm tus nqi qis dua-nruab nrab, nrog rau cov khoom no tshwj xeeb tsim los muag. Lub hom phiaj yog muab kev muag khoom zoo rau ob peb yam khoom xaiv kom nyiam cov neeg siv khoom hauv khw thiab cia siab tias lawv yuav lwm cov khoom lag luam uas cim qis dua lossis tsis tag nrho.
Piv txwv li, lub khw yuav muab kev muag khoom ntawm lub TV tshiab kom tau txais cov neeg siv khoom hauv lub khw xav tias tib tus neeg yuav khoom hauv TV yuav yuav ntau dua thaum lawv tuaj ntsib, xws li cov txheej txheem siab ntawm HDMI cables.
Hauv xyoo 2022, vim tias cov khoom lag luam muaj qib siab, cov khw muag khoom tau pib txo lawv cov khoom muag tsis tu ncua lub lis piam ua ntej Dub Friday, nrog rau cov luv nqi suav nrog cov khoom lag luam zoo dua.
Cov neeg yuav khoom siv lawv cov nyiaj feem ntau ntawm cov khoom ntse hauv tsev, khoom siv suab, khoom siv hluav taws xob, khoom siv ncaws pob, thiab cov khoom ua si. Gaming platforms, suav nrog Xbox Series X thiab PlayStation 5, kuj tau muag zoo. Cov neeg yuav khoom tau mus rau drones thiab Apple MacBooks. Qhov tseeb, Apple's MacBook Pro tau luv nqi ntau dua li xyoo dhau los, nrog kev txo nqi txog $ 400.
Qhov nruab nrab cov neeg siv khoom luv nqi rau cov khoom ua si yog 31.8%, 23.4% rau electronics, thiab 13.8% rau khaub ncaws. Xyoo 2021, cov khw muag khoom khaws lawv cov nqi txo qis vim tias cov khoom lag luam ntes tau hauv cov chaw nres nkoj thiab lwm qhov chaw ntawm cov khoom siv. Tam sim no hais tias cov khoom lag luam tsis txaus ntseeg tau yooj yim, ntau cov khoom muag tau mus txog cov neeg siv khoom thiab ua rau muaj kev cuam tshuam ntawm cov khoom muag rau cov khw muag khoom.
Yuav ua li cas cov kev muag khoom no cuam tshuam cov kab hauv qab yuav yog ib yam uas yuav tsum tau saib thaum lub sij hawm tom ntej ntawm cov ntaub ntawv nyiaj tau los. Cov khoom muag yuav txo qis, thiab yog tias muaj, npaum li cas? Ntau npaum li cas cov nyiaj tau los thiab cov muag muag yuav raug cuam tshuam los ntawm kev muab cov nyiaj txo qis dua nyob rau lub sijhawm ntev?
Raws li cov ntaub ntawv ntau dua tawm, peb yuav tau txais daim duab meej dua ntawm cov txiaj ntsig tiag tiag ntawm Dub Friday. Piv txwv li, thaum kev muag khoom nce ntxiv, tus lej siab dua no puas tuaj yeem ua rau tus nqi siab dua ntawm txhua yam hauv peb lub xeev ntawm kev nce nqi tam sim no? Xyoo dhau los, cov khw muag khoom yuav xav tau muag peb lub TV kom tau txais $ 2,000 hauv cov nyiaj tau los, tab sis xyoo no tsuas yog xav tau muag ob chav nyob kom ncav cuag qhov muag tib yam.
Kev cia siab rau qhov seem ntawm lub caij so
Nws tseem yog hnub ntxov rau lub caij so 2022, thiab nws tseem yuav pom yog tias cov neeg siv khoom yuav khaws cov khoom lag luam lossis txo qis lawv cov kev yuav khoom rau lub limtiam ntxiv mus txog Christmas. Cov xov xwm zoo rau cov khw muag khoom yog tias cov txiaj ntsig ntxov rau Cyber Monday zoo ib yam li kev txhawb nqa, nrog cov neeg siv khoom siv $ 12.8 lab txhua feeb ntawm 8 teev tsaus ntuj txog 9 teev tsaus ntuj Pacific Time.
Cov neeg siv khoom tsuas tuaj yeem nqus tau ntau heev thaum yuav cov khoom loj. Thaum cov neeg siv khoom tau txais txiaj ntsig ntawm Black Friday txo nqi rau cov khoom siv hluav taws xob, lawv feem ntau yuav hloov cov khoom qub uas tau hnav lossis kho dua tshiab uas twb muaj lawm es tsis ntxiv cov tshiab rau hauv tsev. Cov khw muag khoom yuav tau txo qis cov khoom muag ntau ntxiv thaum lub sij hawm tshem tawm kev muag khoom lossis xav txog txoj hauv kev pov tseg yam tsis tau muag thiab poob.
kab hauv qab
Muaj ib lo lus qub ntawm kev teeb tsa kev cia siab qis kom thaum koj tshaj lawv, nws zoo li zoo nkauj dua. Muaj ib qho zoo sib xws, thiab tej zaum cov lus tsis sib haum hauv khw muag khoom, kos nws kom koj tuaj yeem kos nws.
Ntau lub khw muag khoom tau ceeb toom txog kev muag khoom tsis muaj hnub so tsuas yog kom muaj Black Friday muag tshaj ze rau txhua qhov kev cia siab. Nws yuav yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo saib xyuas yuav ua li cas kev khiav tsheb thiab kev muag khoom txuas ntxiv nyob rau lub lis piam ua ntej mus txog rau xyoo tas los saib seb qhov no yog ib qho kev tshwm sim ib zaug lossis yog tias cov neeg siv khoom txhawb nqa lawv cov kev siv nyiaj, txawm tias kev nce nqi thiab cov paj laum siab. .
Yuav ua li cas cov tub ua lag luam saib kom nqis peev ntawm qhov kev ua tau zoo no? Tau hauv khw thiab nyob hauv khw. Q.ai siv qhov kev kwv yees tawm ntawm kev nqis peev.
Peb cov kev txawj ntse txawj ntse scours kev lag luam rau kev nqis peev zoo tshaj plaws rau txhua yam kev pheej hmoo txaus ntshai thiab kev lag luam. Tom qab ntawd, nws bundles lawv nyob rau hauv ke Cov khoom siv nqis peev uas ua rau kev nqis peev yooj yim thiab muaj tswv yim.
Download Q.ai hnub no rau kev nkag mus rau AI-powered peev tswv yim. Thaum koj tso nyiaj $100, peb mam li ntxiv $100 ntxiv rau koj tus account.
Tau qhov twg los: https://www.forbes.com/sites/qai/2022/12/04/black-friday-sales-numbers-hit-record-highs-despite-fears-of-recession/