BioSteel Named Official Hydration Parter Ntawm NHL, NHLPA

Michael Cammalleri lub xov tooj tau tawg. NHL cov neeg ua si tau ncav cuag BioSteel co-founder raws li cov lus xaiv ntawm cov kis las ncaws pob npe hu ua Tus Neeg Ua Haujlwm Hydration ntawm Pab Koomtes tau pib tshwm sim thiab cov xov xwm tau nug txog lawv txoj kev xav.

"Cov txiv neej tab tom hais tej yam zoo li 'Kuv hais tias 'Kuv ib txwm haus nws,' tab sis kuv tuaj yeem hais dab tsi ntxiv?' Cammalleri hais tias. "Nws yog qhov txias kom muaj qhov tseeb ntawm qhov kev xav ntawm tus neeg ua si."

Cov lus xaiv muaj tseeb raws li cov neeg ua si qhov tseeb thiab kev hlub rau lub hom. Niaj hnub no, BioSteel thiab National Hockey League (NHL) thiab National Hockey League Players Association (NHLPA) tau tshaj tawm kev koom tes ntau xyoo hu ua BioSteel tus Neeg Ua Haujlwm Hydration Partner ntawm pab koomtes thiab cov koom haum ncaws pob.

Tsim muaj xyoo 2009 los ntawm Cammalleri, uas tau siv sijhawm 15 xyoo hauv NHL, thiab tus khub ua lag luam John Celenza, BioSteel muab cov neeg ncaws pob thiab cov neeg siv khoom zoo dua-rau-koj xoom-qab zib kis las haus nrog cov khoom xyaw ntuj thiab electrolytes hauv eco-friendly Tetra Pak.

Cammalleri, uas ua si rau Vajntxwv, Canadiens, nplaim taws, Dab Ntxwg Nyoog thiab Oilers hais tias "Rau kuv ua ib tus neeg ua si, kuv tau tso tseg lwm yam khoom thiab muab (BioSteel) hauv cov fwj dej thiab haus rau ntawm lub rooj zaum," hais tias Cammalleri, uas ua si rau Vajntxwv, Canadiens, nplaim taws, Dab Ntxwg Nyoog thiab Oilers los ntawm 2002- 18. "Qhov no tau yug los hauv NHL chav xauv khoom, yog li nws yog lub sijhawm tag nrho lub voj voog, kom paub meej."

Txhawm rau ncaws tawm qhov kev koom tes tshiab, BioSteel yuav ua tus txhawb nqa kev pab cuam thoob tebchaws rau hmo no 2022 NHL Nkag Nkoj Draft hla Rogers Sportsnet hauv Canada. Pib xyoo 2022-23 NHL lub caij tsis tu ncua, BioSteel cov khoom yuav raug siv los ntawm NHL cov neeg ua si ntawm txhua lub rooj zaum, lub thawv nplua thiab lub hom phiaj.

Lub tuam txhab yuav muaj lub xyoo puag ncig los qhib lub hom phiaj kev lag luam nrog NHL cov cim, lub logo, pab pawg thiab cov neeg ua si, suav nrog ntawm NHL Scouting Combine thiab NHL Draft, uas suav nrog BioSteel-sponsored Prospects Portal tshiab ntawm NHL.com. BioSteel tseem yuav yog tus neeg koom tes nthuav tawm ntawm qhov yuav tsum tau tshaj tawm marquee NHL kev sib raug zoo xov xwm platform, thiab yuav ua tus khub tam sim no ntawm Hobey Baker Award muab rau saum NCAA txiv neej cov dej khov hockey hauv lub tebchaws.

Kyle McMann, NHL tus lwm thawj coj ntawm North American kev txhim kho kev lag luam, "Nws tiag tiag yog ib hom khoom siv hauv hockey thiab ua pa ntawm kev ua si." "Nws yog tsim los ntawm ib tug neeg uas ua ntawv nyob rau hauv ib tug NHL locker chav tsev thiab yog dav hlub los ntawm NHL players tam sim no.

"Rau peb ntawm cov pab koomtes kom pom lub sijhawm no thaum kawg muaj nyob qhov twg lub hom phiaj yog nyob rau lub sijhawm zoo hauv lawv txoj kev loj hlob mus rau qhov leap no thiab coj cov khoom lag luam yug hauv chav txee rau hauv lub rooj zaum rau tag nrho 1,312 qhov kev ua si tsis tu ncua thiab tag nrho. Stanley Cup Playoff kev ua si yog lub sijhawm zoo tiag tiag thiab qee yam peb zoo siab txog. "

Kev koom tes nrog NHL yog thawj pab koomtes thoob plaws kev koom tes rau BioSteel, uas muaj kev cuam tshuam nrog USA Hockey, Asmeskas Ncaws Pob, Cov Poj Niam Kev Ncaj Ncees Hockey thiab thoob plaws NBA nrog Los Angeles Lakers, Brooklyn Nets, Philadelphia 76ers, Miami Heat, Toronto Raptors thiab Dallas Mavericks. Lub hom phiaj muaj ib daim ntawv teev npe cov neeg ncaws pob koom tes suav nrog Patrick Mahomes, Luka Doncic, Christen Press, Connor McDavid, Ezekiel Elliott thiab Brooke Henderson.

"Kuv xav kom peb cov txiv neej saib Mike ua tus qauv thiab pom tias muaj ntau yam uas koj tuaj yeem ua tau thaum koj so haujlwm ua ib tug tub hluas uas nyob sab nraud ntawm kev ua si hockey thiab tseem ua tiav," Mathieu Schneider, tus pab tshwj xeeb ntawm NHLPA tus thawj coj hais. Tus thawj coj Don Fehr, uas tau ua si nrog Cammalleri ntawm Vajntxwv xyoo 2002. "Tsuas yog vim tias koj tab tom ua si hauv NHL tam sim no tsis tau txhais hais tias koj tsis tuaj yeem ua haujlwm ntawm txhua qhov sib txawv no ib txhij thaum koj ua si."

BioSteel hloov kev ua kis las haus behemoth Gatorade ua NHL thiab NHLPA tus khub, txawm tias PepsiCo yuav muaj tshwj xeeb NHL thiab NHLPA North American txoj cai nyob rau hauv cov dej qab zib carbonated, dej, lub zog haus thiab cov khoom noj txom ncauj savory, txuas ntxiv kev sib raug zoo ob-xyoos-ntev.

Kev koom tes nrog NHL thiab NHLPA muab kev txhawb nqa loj rau BioSteel, uas muaj nws teeb pom kev ntawm kev loj hlob mus rau saum-4 kev ua si hydration tuam txhab. Tam sim no, BioSteel yog thib tsib hauv kev lag luam sib koom tom qab Gatorade (70%), Powerade, BodyArmor thiab Electrolit, ib qho Kev Pom Kev Lag Luam Dej Haus.

BioSteel, uas yog feem coob yog tswv los ntawm lub tuam txhab cannabis Canopy Growth, tau nthuav dav kev faib tawm hauv Tebchaws Meskas los ntawm kev siv Constellation Brand's Gold Network. BioSteel ruaj ntseg koom tes nrog ntau tshaj 200 tus neeg muag khoom thiab tam sim no muaj cov neeg faib khoom nyob hauv txhua lub nroog hauv lub tebchaws.

"Kev lag luam yog nyob rau ntawm qhov chaw uas qhov kev pom zoo no ua rau peb paub," Cammalleri hais. "Nws tuaj yeem txhawb nqa peb North American kev faib tawm thiab qee qhov kev pib thoob ntiaj teb. Rau peb, nws cia siab tias thawj zaug ntawm ntau cov txiaj ntsig zoo li no. "