Ib tug scion ntawm Malaysia lub richest tsev neeg, Koj Meng Ru hloov nws txoj kev hlub ntawm classic pob zeb thiab blues mus rau hauv lub teb chaws suab paj nruag. Saib tom ntej, nws cov nkauj tsim tawm app BandLab aims pab sawv daws tsim nkauj dawb.
Kuok Meng Ru, tus tsim thiab CEO ntawm Caldecott Music Group, ntseeg hais tias AI-tsim instrumentals yog ib feem ntawm "kev txhawb zog thiab kev ywj pheej" kev lag luam suab paj nruag. "Hnub no, koj tuaj yeem raug cai tsuas yog nias lub pob, thiab dhau los ntawm ntau lub tswv yim sib txawv ntawm qhov uas yuav yog txoj hauv kev rov qab rau koj," hais tias Meng Ru, hauv kev xam phaj sab nraud ntawm Forbes CEO lub rooj sib tham. "Kuv xav tias yog ib qho ntawm cov kev zoo nkauj ntawm cov qauv tshiab hauv suab paj nruag."
Tus tub ntawm xibtes roj billionaire Kuok Kho Hon - thiab tus tub xeeb ntxwv ntawm Malaysia tus txiv neej nplua nuj tshaj plaws, Robert kuok - Meng Ru, 34, nrhiav tau Singapore-based Caldecott Music Group hauv 2021. Rebranded los ntawm BandLab Technologies, pab pawg tau nthuav tawm lub tuam txhab xov xwm NME Networks thiab cov khoom siv suab paj nruag muag muag Vista Musical Instruments. Nws lub tuam txhab flagship yog BandLab, lub suab paj nruag tsim app thiab lub vev xaib uas ua ob npaug raws li kev sib raug zoo rau cov neeg tsim.
Hauv 2021, BandLab tsa $ 65 lab nyob rau hauv Series B nyiaj puag ncig uas muaj nuj nqis rau qhov pib ntawm $ 315 lab. Coj los ntawm Vulcan Capital, ntau-billion-duas peev nyiaj caj npab ntawm yav dhau los Microsoft cofounder thiab philanthropist Paul Allen, lub puag ncig suav nrog kev koom tes los ntawm Meng Ru tus npawg Kuok Meng Xiong's K3 Ventures, uas yog tus txhawb nqa thaum ntxov ntawm superapp Grab thiab thev naus laus zis loj Bytedance.
BandLab lub computer interface.
Kev lees paub ntawm BandLab
"Thaum koj xav txog BandLab ua lub platform, qhov sib piv yooj yim tshaj plaws yog Google Docs rau Microsoft Word, lossis Sheets rau Excel," hais tias Meng Ru, uas tau tsim kev lag luam pib hauv 2016 thiab tseem yog nws tus CEO. Cov neeg siv tuaj yeem caw lwm tus los ua haujlwm ntawm lawv cov haujlwm, ib leeg lossis hauv lub sijhawm 'Live Sessions.' Tus tsim ntawm cov tub ntxhais hluas tau qhab nia BandLab qhov "muaj zog heev" kev loj hlob rau nws cov cuab yeej sib koom: lub tuam txhab tau mus txog 60 lab tus neeg siv rau lub Ib Hlis, nce ntawm 20 lab los ntawm xyoo dhau los.
Raws li generative AI qauv zoo li ChatGPT sawv los rov tsim kho kev lag luam los ntawm kev kawm ntawv rau kev tshawb fawb tshuaj, lawv kuj tuav lub peev xwm rau kev tsim suab paj nruag. Qhov tseeb iteration ntawm ChatGPT, nthuav tawm lub Kaum Ib Hlis kawg los ntawm OpenAI - tsis ntev los no rov qab los ntawm Microsoft nyob rau hauv ib tug "ntau xyoo, multibillion" deal - muaj peev xwm tsim cov nkauj, suab paj nruag thiab chord kev loj hlob. OpenAI's cais software MuseNet tuaj yeem tsim thiab ua si 4-feeb kev sib xyaw, muab cov lus qhia ntawm ib hom ntawv thiab ntsuas.
Meng Ru hais tias "Peb txoj hauv kev rau AI yog, kuv xav hais tias, me ntsis qis dua," Meng Ru hais. SongStarter, BandLab's AI cuab yeej, tsim cov suab paj nruag tsis muaj nuj nqis uas cov neeg siv tuaj yeem muab tso rau hauv lawv cov nkauj. Txhawm rau kho qhov tso zis, BandLab cov neeg siv tuaj yeem ntaus cov nkauj lossis emojis rau hauv SongStarter, uas tom qab ntawd siv Google's TensorFlow tshuab kev kawm los tsim peb qhov ua tau 'vibes.'
Ib tus neeg siv ntawm BandLab's app.
Kev lees paub ntawm BandLab
Ntau tshaj 60% ntawm BandLab cov neeg siv hauv qab yog qis dua 24, ua rau lawv "feem ntau lees txais txoj hauv kev tshiab," ntxiv Meng Ru. Lub platform sib tshooj nrog lwm lub vev xaib kev sib raug zoo, tshwj xeeb yog TikTok, qhov twg cov ntsiab lus luv luv video suav nrog "cov suab nrov thiab memes," lossis remixes thiab suab cuam tshuam.
Meng Ru hais tias "Peb xav tias tag nrho, muaj ntau tus neeg koom nrog hauv suab paj nruag los ntawm kev tsim thiab siv yog qhov zoo rau txhua tus," Meng Ru hais. "Txhua tus neeg niaj hnub no muaj lub suab paj nruag hauv lawv txhais tes, uas yog lawv lub xov tooj ntawm tes, thiab ntau tus neeg ua suab paj nruag niaj hnub no dua li yav dhau los hauv keeb kwm."
BandLab hais tias qhov no tsuas yog "pib" ntawm nws qhov kev nthuav dav mus rau AI-powered music-ua cov cuab yeej, tab sis tsis kam sau cov yam ntxwv tshiab. Txog rau tam sim no, AI-powered cov cuab yeej muaj peev xwm rov ua dua qhov kev ua yeeb yam thiab cais cov khoom ntawm kev thim rov qab: qhib lub suab lub tshuab hluav taws xob Uberduck tuaj yeem ua raws li lub suab nrov rappers, zoo li Kendrick Lamar thiab Drake, thaum streaming loj Spotify's Basic Pitch cuab tam tuaj yeem txhais cov suab. nkag mus rau hauv cov ntaub ntawv MIDI kho tau.
Hauv qab ntawm cov suab paj nruag digital app txoj kev loj hlob yog ib txwm muaj, lub khw muag khoom siv lub cev. Tsis ntev tom qab kawm tiav hauv Cambridge University nrog bachelor's degree hauv lej, Meng Ru tau txais Swee Lee, ib lub khw muag khoom guitar hauv Singapore. Raws li tus kiv cua ntawm classic pob zeb thiab kev nyuaj siab, suav nrog cov kws ua yeeb yam Eric Clapton thiab BB King, nws hais tias kev hloov pauv tus neeg muag khoom hnub nyoog 66 xyoo yog "tus pas nrig" ntawm qhov kev paub: "Qhov ntawd yog qhov pib tiag tiag ... pom lub sijhawm rau coj ib lub tuam txhab uas twb muaj lawm los tsim kom muaj kev paub zoo ntawm cov neeg siv khoom, thiab sib koom ua ke ntawm cov khoom siv. "
"Txhua tus neeg niaj hnub no muaj lub suab paj nruag hauv lawv txhais tes, uas yog lawv lub xov tooj ntawm tes, thiab ntau tus neeg ua suab paj nruag niaj hnub no dua li yav dhau los hauv keeb kwm."
Tus tsim hais tias BandLab's "kev paub txog cov neeg siv khoom" yog lub hauv paus ntawm kev nyiam suab paj nruag txoj kev kawm, los ntawm kev yuav lub cev guitar mus rau kev tshawb nrhiav cov suab paj nruag online. Lwm qhov ntawm qhov kev nthuav dav ecosystem no yog kev tshaj tawm xov xwm ntev. Hauv 2016, tsis ntev tom qab nrhiav tau BandLab Technologies, Meng Ru tau txais feem ntau 49% ceg txheem ntseeg hauv Rolling Stone rau ib qho kev tshaj tawm txog $ 40 lab. Nws tau muag nws xyoo tom qab rau Penske Media Corp, thiab hauv 2019, tau txais NME thiab luam tawm Uncut rau ib qho qhia txog $ 11.2 lab.
Kuok Meng Ru plays the guitar in a Swee Lee guitar store in Singapore.
Wei Leng Tay / Bloomberg
Ib tug ntawm BandLab lub hnub qub breakout yog 17-xyoo-laus singer David Burke, uas mus los ntawm lub npe theem 'd4vd'. Tsis muaj peev xwm them taus cov cuab yeej kaw suab, Burke siv lub app los tsim cov suab nrov hauv nws tus muam lub txee dai khaub ncaws. Nws txoj haujlwm tau txais kev txhawb nqa ntawm kev sib koom suab paj nruag platform SoundCloud, thiab tom qab dhau los ua kev ntaus ntawm TikTok, yeej qhov muaj koob npe nrov. Tsuas yog lub hlis tom qab nws tso tawm thaum lub caij ntuj sov xyoo 2022, Burke's single "Romantic Homicide" tau nce siab ntawm tus lej 33 ntawm Billboard Hot 100.
Meng Ru tseem zoo siab txog kev ua "lub sijhawm loj" ua tiav rau lwm lub hnub qub nce siab zoo li Burke, uas nws thawj zaug raug tsim tawm suab paj nruag los ntawm BandLab. Xyoo tas los, qhov kev pib ua lag luam tau tshaj tawm txhua xyoo 'Creator Grant' muaj nqis txog $ 60,000, muab rau cov kws ntaus suab paj nruag ntawm nws lub app uas qhia "kev mob siab rau, muaj peev xwm, thiab kev loj hlob." Meng Ru hais tias nws tseem yog ib tug tub ua lag luam los ntawm nws tus kheej cov peev nyiaj, Caldecott Ventures, nrog rau kev tsom mus rau cov suab paj nruag thiab kev tshaj tawm thev naus laus zis.
Nws hais tias "Ib tug neeg hu nkauj hauv da dej, lossis hu nkauj hauv lawv tus muam lub txee dai khaub ncaws, yog ib tus neeg uas tuaj yeem muaj txoj haujlwm tiag tiag thiab hloov lawv tsev neeg lub neej," nws hais. "Qhov ntawd yog ib qho amazing tshaj plaws ntawm kev tshaj xov xwm ... lub peev xwm los txhawb cov neeg uas tsis muaj lub suab yav dhau los."
Tau qhov twg los: https://www.forbes.com/sites/catherinewang/2023/02/14/billionaire-kuok-family-backed-music-app-bandlab-taps-into-ai-for-tiktoks-breakout-stars/