Cov luv nqi loj sib npaug siab rau cov khw muag khoom

Cov khw muag khoom loj yog nyob rau hauv kev nruj nruj kom xa rau Hnub Friday Dub tom qab ob peb ntawm lawv tau tshaj tawm tias kev muag khoom qeeb zuj zus mus rau lub caij so-lossis-tuag khoom hnub so.

Macy tus, Target, Kohl tus, Kaw thiab Nordstrom tau hais txog kev muag khoom thaum lub Kaum Hlis thiab Kaum Ib Hlis. Hom phiaj txiav nws qhov kev xav txog hnub so-lub hlis twg thiab Kohl's rub nws txoj kev kwv yees, hais txog kev muag khoom qeeb. Macy's CEO Jeff Gennette tau hais tias cov neeg yuav khoom tau mus xyuas nws lub khw muag khoom thiab lub vev xaib thaum lub sijhawm ntawd, tab sis kev tshawb nrhiav tsis tig mus rau kev yuav khoom. Qhov zoo tshaj plaws Muas CEO Corie Barry tau hais tias cov neeg yuav khoom tau nthuav tawm ntau qhov kev txaus siab ntawm kev muag khoom ntau dua li niaj zaus.

Cov txiaj ntsig no qhia txog lub ntsiab lus tseem ceeb ntawm lub caij no: Cov neeg yuav khoom tau tuav tawm rau qhov loj tshaj plaws thiab zoo tshaj plaws deals - tshwj xeeb tshaj yog vim kev nce nqi tsoo lawv lub hnab nyiaj.

Nyeem ntxiv: Walmart overtakes Amazon nyob rau hauv cov neeg yuav khoom 'kev tshawb nrhiav rau Dub Friday bargains

"Cov tib neeg txaus siab tos thiab ua siab ntev," Rob Garf, tus lwm thawj coj thiab tus thawj tswj hwm ntawm khw muag khoom rau Salesforce, lub tuam txhab software uas tseem taug qab cov khw muag khoom. "Qhov kev ua si ntawm luv nqi qaib rov qab thiab cov neeg siv khoom yuav yeej kawg."

Qhov kev ntshaw loj heev rau kev ua lag luam tau ua rau muaj kev cia siab ntau dua rau hnub Friday Dub loj dua. Ntau lub khw muag khoom loj, suav nrog Walmart thiab Target, tseem raug kaw rau hnub Thanksgiving. Tseem muaj cov neeg sau tseg - 166.3 lab - xav tias yuav mus yuav khoom thaum lub asthiv, uas txuas ntxiv txij hnub Thursday mus txog Cyber ​​​​Monday, raws li kev tshawb fawb txhua xyoo los ntawm National Retail Federation thiab Prosper Insights & Analytics.

Qhov ntawd yog nce los ntawm ze li ntawm 8 lab tus tib neeg tshaj li ib xyoos dhau los thiab qhov kev kwv yees siab tshaj plaws txij li NRF tau pib taug qab cov ntaub ntawv hauv 2017.

Cov khw muag khoom thiab cov neeg saib xyuas kev lag luam tau cia siab tias yuav muaj lub caij so uas tsis muaj suab npe ntau dua nrog kev muag khoom tau tsav ntau dua los ntawm tus nqi siab dua li qhov kev ntshaw loj heev rau cov khoom. Lub National Retail Federation tau kwv yees nce 6% mus rau 8% kev muag khoom, suav nrog kev txhawb nqa los ntawm ze li cov ntaub ntawv siab-siab ntawm kev nce nqi.

Taug kev thiab kev paub dhau los kev sib tw ntau dua rau Asmeskas cov hnab nyiaj, ib yam nkaus, raws li Covid-19 kev txhawj xeeb ploj mus.

Cov thawj coj hauv khw muag khoom uas tau tshaj tawm cov nyiaj tau los tau hais txog kev hloov pauv rov qab mus rau qhov kev sib kis ua ntej ntawm kev yuav khoom plig. Hauv ob xyoos dhau los, cov neeg siv khoom tau yuav khoom ua ntej thiab nthuav tawm cov khoom plig-yuav vim kev txhawj xeeb ntawm kev xa khoom qeeb thiab cov khoom lag luam tawm los ntawm kev nthuav dav hauv kev muag online thiab cov chaw nres nkoj congested.

Xyoo no, cov khw muag khoom ib zaug ntxiv pib muag thaum ntxov - tab sis npaj lawv mus muag cov khoom muag ntau dhau thiab ua rau cov neeg siv khoom muaj nqis dua. Amazon cuam tshuam qhov thib ob Prime Day zoo li muag thaum Lub Kaum Hli, thiab Lub Hom Phiaj thiab Walmart tau sib tw muag khoom nyob rau tib lub sijhawm.

Txawm li cas los xij, tam sim no, cov neeg yuav khoom tau muaj tsis maj mus yuav.

Barry, Tus Thawj Coj Muag Khoom Zoo Tshaj Plaws, tau hais tias lub tuam txhab muag lub Kaum Hli yog qhov qeeb tshaj plaws hauv peb lub hlis twg piv rau xyoo tas los. Nws tau hais tias qhov teeb meem tshwm sim txawv ntawm ib xyoos dhau los, thaum cov neeg yuav khoom yuav ntxov thiab txhawj xeeb tias lawv yuav tsis tau txais tag nrho cov khoom ntawm lawv daim ntawv teev npe.

Nws tau hais tias "Qhov kev txhawb nqa mus yuav tsuas yog tsis muaj nyob rau xyoo no," nws hais. "Koj cov neeg siv khoom nruab nrab paub tias muaj ntau cov khoom muag thiab nws yuav raug nqi sib tw."

Nws hais tias Best Buy tam sim no cia siab tias cov neeg siv khoom siv nyiaj ntau dua thaum lub sijhawm Dub Friday, Cyber ​​​​Monday thiab ob lub lis piam ua ntej Christmas. Lub tuam txhab tau ncua sijhawm sijhawm, cov neeg ua haujlwm hauv khw muag khoom thiab txawm tias lub sijhawm cov khoom muag rau lub sijhawm ntawd, nws hais.

Lwm yam tseem ceeb tuaj yeem ua rau muaj kev xav tsis thoob thaum lub Kaum Hlis thiab Kaum Ib Hlis, ib yam nkaus. Ntawm cov nyiaj khwv tau los tsis ntev los no, Gap thiab Nordstrom cov thawj coj tau hais txog huab cua sov tsis zoo thaum lub caij nplooj zeeg, uas tuaj yeem txhawb cov neeg siv khoom kom tsis txhob khiav mus rau lub khw muag khoom mus yuav cov tsho tiv no lub caij ntuj no lossis cov sweaters hnyav.

Ntxiv rau, qee tus neeg Asmeskas tau hloov mus rau qhov kev xaiv tsa nruab nrab - cov kev sib tw sib tw uas tau txais lawv cov kev xav thiab tej zaum yuav ua rau muaj kev tsis txaus ntseeg nyiaj txiag, ib yam nkaus, Chris Horvers, tus kws tshuaj ntsuam xyuas kev ncaj ncees uas them cov khw muag khoom rau JPMorgan.

Tab sis, nws hais ntxiv, qhov pib tsis muaj zog rau hnub so kuj tau teeb tsa qee qhov ceeb toom txog kev noj qab haus huv ntawm cov neeg siv khoom. Cov khw muag khoom tau ceev faj thaum sib koom kev cia siab rau lub caij nyoog - thiab lawv tau hais rau cov neeg siv khoom uas tau poob rau hauv cov nyiaj khaws cia thiab ua kom cov credit card tshuav nyiaj li cas, txawm hais tias tau tso cov txiaj ntsig zoo dua li kev ntshai rau peb lub hlis twg.

Horvers hais tias, "Koj tsis tsuas yog muaj nyiaj pauv mus rau kev mus ncig thiab kev lom zem," Horvers hais tias, "koj kuj muaj nyiaj hloov mus rau qhov xav tau."

Ntxiv rau, nws hais tias, nws tsis yog txhua yam xov xwm zoo yog tias tib neeg tshwm sim rau hnub Friday Dub.

"Yog tias cov neeg siv khoom tau teb rau kev tshaj tawm lub lim tiam no thiab cov khw muag khoom tab sis tom qab ntawd tso tseg tsis ntev tom qab ntawd, nws yuav txhawb nqa qhov kev txhawj xeeb no cov khw muag khoom twb tau hais tias cov neeg siv khoom tsuas yog yuav khoom xav tau thiab tsuas yog yuav mus kav thaum muaj luv nqi."