Tom qab 'YO! MTV Raps 'Reboot On Paramount +

Gen Z thiab txawm tias feem ntau Millennials tseem hluas heev tsis nco qab thaum twg MTV ntaus suab paj nruag. Lawv tuaj nyob rau hauv YouTube era, qhov twg koj yuav nrhiav tau ib tug artist txhua lub sij hawm nrog ib tug ceev kev tshawb fawb es tsis txhob yuav tsum tau tos rau koj nyiam kom pop nyob rau hauv kev sib hloov.

Tab sis cov tub ntxhais hluas tam sim no tau txais kev saj ntawm qhov loj hlob zoo li cas rau cov kiv cua suab paj nruag hauv 80s thiab 90s. Paramount +, streaming network uas nyob hauv tsev Paramount Media Networks qhia, tsis ntev los no revived ib qho ntawm MTV cov lus qhuab qhia, YOG! MTV Raps. Nws yog qhov rov qab mus rau lub sijhawm uas tib neeg tau qhia txog cov suab paj nruag tshiab los ntawm cov yeeb yaj kiab, thiab koj tsis tuaj yeem nrhiav tus kws kos duab YouTube channel kom pom lawv qhov kev tso tawm tshiab kawg.

Lub reboot muaj ntau tus thawj coj tsim tawm, suav nrog Warren Oliver thiab Kurt Williamson los ntawm lawv lub tuam txhab tsim khoom, HollandWest Productions. Lawv hais tias qhov kev pab cuam sawv cev rau ob qho tib si kev hwm thiab kev coj tshiab, tab sis feem ntau ntawm tag nrho cov, nws yog ib qho kev qhuas rau cov suab paj nruag tshwj xeeb.

Williamson hais tias, "MTV thiab Paramount tau sim ua kom rov qab ntau qhov nostalgia thiab qhov hype uas nyob ib puag ncig MTV thiab nws lub koob meej hnub rov qab los," Williamson hais, sau tseg cov ntawv tshiab ntawm Tsho Tsho, yog ib lub network nrov tshaj plaws qhia tau hais tias puas tau. “Kuv hnov ​​lawv ua haujlwm rau [YOG!] sim coj nws rov qab rau ob peb xyoos tam sim no. Thiab hmoov zoo peb tau txais kev hu kom tau txais nws tua. "

Oliver hais tias qhov kev ua yeeb yam ua tiav qhov khoob. "Koj tuaj yeem mus rau YouTube thiab saib cov yeeb yaj kiab yeeb yaj kiab, tab sis tsis muaj qhov chaw ntawm lub network loj uas koj tuaj yeem pom qhov ntawd ntev. Kuv xav tias qhov no yog lub sijhawm zoo los coj qhov ntawd rov qab los, "nws hais.

Hauv 1988, thaum twg YOG! MTV Raps debuted ntawm MTV, rap tseem nyob rau hauv nws cov me nyuam mos. Txawm hais tias nws tau nyob ib puag ncig txij li xyoo 1970, thiab kev sib tsoo tsoo Rapper's Delight pab tso tawm ib hom ntawv mus rau hauv xov tooj cua, nws tsis tau dhau los ua kev coj noj coj ua kom txog thaum xyoo 1980, thaum cov kws ua yeeb yam xws li Khiav-DMC, Pej Xeem Tsiaj, Poj huab tais Latifah thiab Rakim tau nce mus rau qhov tseem ceeb thaum lub hnub nyoog kub ntawm hip-hop.

Fab 5 Freddy tuav tus thawj YOG! MTV Raps, tom qab ua tiav los ntawm Tus kws kho mob Dre thiab Ed Lover. Cov yeeb yam tau tawm hauv huab cua hauv xyoo 1995, txawm hais tias MTV txuas ntxiv tso tawm qee qhov sib txawv ntawm qhov kev pab cuam hauv lub npe. YOG!.

Cov yeeb yam tshiab, nrog cov tswv Conceited thiab DJ Pob Zeb Diamond Kuts, tau hneev rau thaum lub Tsib Hlis lig thiab pib mus txog Lub Xya Hli 19, nrog cov ntu tshiab tawm rau hnub Tuesday. Williamson thiab Oliver hais tias lawv tau sim ua kom zoo nkauj zoo ib yam li qhov qub thaum ntxiv cov ntsiab lus ntawm lawv tus kheej. "Nws zoo li lub tsev khaws puav pheej hip-hop, hauv paus," Williamson hais. Txoj hauv kev suav nrog lub koob yees duab ib leeg (txawm tias ob peb tau ntxiv) thiab rov xav txog qhov qub rap cypher hauv daim ntawv ntawm kev seev cev cypher.

Cov yeeb yam nthuav tawm cov neeg ua yeeb yam tshiab los ntawm ntu hu ua YO! Keeb kwm, uas cov neeg tsim khoom hais tias yog qhov tseem ceeb ntawm qhov kev zov me nyuam. Williamson hais tias "Peb tab tom rhuav tshem ntau tus kws ua yeeb yam no, lawv yog cov tshiab thiab ntau ntawm lawv nyob rau sab hluas," Williamson hais. Oliver ntseeg hais tias kev xam phaj nrog cov neeg ua yeeb yam tshiab tsuas yog ib qho tseem ceeb ntawm kev qhia txog lawv cov suab paj nruag. "Peb pom lawv ntawm Instagram, tab sis dab tsi tshwm sim hauv lawv lub neej?" nws hais.

Tau txais lub famed teeb cia li qhia tau lwm daim puzzle. "Peb tau txais cov duab ntawm cov txheej qub qub thiab hais rau peb tus tsim tsim khoom, 'Hav, cia peb rov xav dua nws zoo li nws yog ob lub plag tsev, tab sis koj puas tuaj yeem ntxiv me ntsis flair rau nws?'" Oliver hais. “Nws tau ua haujlwm zoo heev. Thaum qee tus kws ua yeeb yam tuaj, thawj qhov uas qee tus tau hais tias qhov no zoo li qhov qub. "

MTV tus thawj coj Jennifer Demme, tus viv ncaus ntawm Ted Demme, yog ib tus thawj YO! tus tsim, tau muab Oliver thiab Williamson pov npav qhov kawg ntawm kev ntseeg siab. "Nws hais tias, 'koj paub, Ted yuav nyiam qhov no. Kuv xav tias zoo li nws nyob ntawm no, "Williamson hais. "Kuv xav tawm ntawm leej twg tuaj yeem hais dab tsi los ntawm cov laus YOG!, nws cov lus tseem ceeb tshaj plaws. "