Vstock LLC | VStock | Cov duab Getty
Cov khub niam txiv uas koom nrog ntau dua tau hla Bed Bath & Beyond thiab kos npe rau kev sau npe tshoob ntawm Amazon thiab Target, raws li kev tshawb fawb tsis ntev los no los ntawm Baird.
Bed Bath & Beyond cov npe nkag mus rau hauv kev sau npe tshoob tau poob mus rau 30% - qhov tsawg tshaj plaws-puas tau nyeem nyob rau hauv rau xyoo uas lub tuam txhab tshawb fawb kev ncaj ncees tau ua nws daim ntawv ntsuam xyuas txhua xyoo. Qhov ntawd yog qhov poob los ntawm 33% hauv Lub Kaum Hli thiab 34% hauv Lub Xya Hli, raws li qhov nruab nrab ntawm lub quarter thib plaub. Qhov kev poob qis tuaj yeem ua teeb meem teeb meem rau lub tuam txhab thaum muaj kev hloov pauv.
Amazon yog lub khw muag khoom loj tshaj plaws rau kev sau npe tshoob nrog 45% ntawm cov npe nkag mus, raws li Baird lub Ib Hlis daim ntawv ntsuam xyuas, uas taug qab qhov nruab nrab ntawm plaub lub hlis twg. Amazon tau ua raws li Chav Dej nrog 30% thiab Lub Hom Phiaj nrog 26%. Crate & Barrel thiab Williams-Sonoma ob leeg muaj 15% sau npe nkag mus rau lub Ib Hlis, qhov kev tshawb fawb pom. Nyiaj ntsuab / kev mus ncig kuj tseem yog qhov kev thov nrov ntawm ob peb lub npe, nrog 16% ntawm cov npe nkag mus rau lub Ib Hlis qhov kev tshawb fawb.
Kev sau npe kab tshoob yog qhov taw qhia tseem ceeb rau cov khw muag khoom muag khoom hauv tsev. Kev sau npe yuav khoom zoo li yuav muaj cov paj ntau dua txij li tsev neeg thiab cov phooj ywg feem ntau xaiv khoom plig los ntawm cov npe es tsis yog mus yos hav zoov rau kev cog lus, hais tias Justin Kleber, tus kws tshuaj ntsuam muag muag rau Baird. Yog tias lub tuam txhab yeej ob peb txoj kev lag luam thaum lub sijhawm tseem ceeb, nws tuaj yeem ua rau muaj kev ncaj ncees thiab ua siab ntev vim tias nkawm niam txiv ua rau lwm yam khoom loj hauv tsev, nws hais.
Kleber tau hais tias "Yog tias koj tab tom ntes tus neeg siv khoom ntawm lub sijhawm thaum lawv sib yuav, qhov tshwm sim tom qab ntawd tej zaum yuav yog chav tsev tshiab lossis lub tsev tshiab thiab tej zaum tom qab ntawd koj tsev neeg tau nthuav dav nrog tus menyuam tshiab lossis ob tug," Kleber hais.
Kev sau npe tshoob yuav muaj qhov tseem ceeb ntxiv rau xyoo no, ib yam nkaus. Ntau tus kws tshuaj ntsuam xav tias yuav muaj kev sib yuav loj hlob hauv 2022, vim tias nkawm niam txiv mus tom ntej nrog kev ua koob tsheej thiab kev ua koob tsheej loj dua tom qab ncua lawv vim tias muaj kev sib kis. Xyoo no, 2.5 lab tus nuptials xav tau, raws li kev kwv yees los ntawm Daim Ntawv Qhia Kab tshoob - uas yuav ua rau plaub caug xyoo siab.
Baird taug qab kev sau npe tshoob peb lub hlis twg los ntawm kev siv cov ntaub ntawv randomized ntawm cov khub niam txiv tshiab los ntawm TheKnot.com. Nws siv qhov kev tshawb pom los ua qhov taw qhia taw qhia ntawm kab tshoob kev sau npe ua lag luam thiab cov npe 'resonance ntawm cov neeg siv khoom, Kleber tau hais.
Cov kev tshawb pom no tau hloov pauv ntau heev txij li thaum Baird tau pib qhov kev tshawb fawb thaum Lub Ib Hlis 2017. Rov qab los, Bed Bath yog nyob rau sab saum toj ntawm cov npe nrog 44% ntawm cov npe nkag mus, ua raws li Lub Hom Phiaj nrog 29%, Amazon nrog 20% thiab Macy's nrog 19% .
Kleber tau hais tias qhov kev hloov pauv no cuam tshuam txog Amazon kev muag khoom nce siab thiab kev tawm tsam ntawm qee tus neeg ua si cib-thiab-mortar, suav nrog Macy's thiab Bed Bath, kom hloov mus rau e-lag luam thiab nyiam cov neeg yuav khoom hluas.
Bed Bath tsis teb tam sim ntawd rau kev thov tawm tswv yim. Lub tuam txhab yuav tshaj tawm nws cov nyiaj tau los ntawm peb lub quarter thib peb rau hnub Thursday.
Cov khw muag khoom tau sib tw nrog kev hem thawj tshiab, ib yam nkaus, nws hais. Cov khub niam txiv uas koom nrog ntau dua yog xaiv rau honeymoon thiab nyiaj ntsuab es tsis txhob thov riam thaiv, phuam da dej thiab duvets. Nyiaj ntsuab / ncig teb chaws tau loj hlob nyob rau hauv muaj koob meej, nrog 10% ntawm cov npe nkag mus rau lub Ib Hlis 2017 txog 16% ntawm cov npe nkag mus rau lub Ib Hlis 2022 daim ntawv ntsuam xyuas - nrog rau kev nce qib ntawm honeymoon sau npe websites zoo li Honeyfund thiab kev ntshaw ntawm qee lub xyoo txhiab thiab Gen Z cov neeg siv khoom ua ntej. kev paub dhau los ntawm cov khoom.
Nws tau hais tias "Tam sim no muaj qhov tshwm sim ntau dua ntawm cov khub niam txiv xav tau nyiaj ntsuab lossis mus ncig lossis nyiaj so koobtsheej dua li muaj tsib xyoos dhau los," nws hais. "Qhov ntawd yog qhov nyuaj me ntsis rau cov khw muag khoom los daws rau qhov sib npaug ntawm kev sau npe."
Tau qhov twg los: https://www.cnbc.com/2022/01/03/bed-bath-beyonds-wedding-registry-business-is-slipping-survey-finds.html